Sign-related definitions. The definitions of this section apply in administering and interpreting the sign regulations of this chapter.
ATTACHED SIGN
A sign that is attached to a building, including wall signs, awning signs, suspended signs, and projecting signs.
AWNING SIGN
A sign that is mounted or printed on, or attached to, an awning, canopy, or marquee but that does not project above, below or beyond the awning, canopy or marquee.
BANNER
A sign having characters, letters or illustrations applied to cloth, paper or fabric of any kind, with only such non-rigid material for background.
BOX SIGN
A sign that is self-enclosed in a cabinet, with or without internal lighting, whether single- or double- faced.
COMMERCIAL MESSAGE
Any wording, logo, or other graphic representation that directly or indirectly names, advertises, or calls attention to a business, product, service or other commercial activity.
CONSTRUCTION SIGN
A temporary sign located on a lot upon which permitted building or construction activity is actively occurring.
DWELL TIME
The duration or interval of time during which each individual advertisement or message is displayed on any sign with a dynamic display.
DYNAMIC DISPLAY
Any element of a sign or sign structure capable of displaying words, symbols, figures, images or messages that can be electronically or mechanically changed by remote or automatic means, thereby presenting a series of images, messages, or displays.
FEATHER SIGN
A lightweight, portable sign mounted along one edge on a single, vertical, flexible pole the physical structure of which may resemble a sail, bow, or teardrop.
FLASHING SIGN
An illuminated sign that is not kept constant in intensity at all times when in use, and that exhibits sudden or marked changes in lighting effects.
FREESTANDING SIGN
An on-premises sign supported by, or suspended from, a freestanding column or other support located in the ground, and that is not attached to a building.
ILLUMINATED SIGN
A sign that has characters, letters, figures, designs or outlines illuminated by electric lighting or luminous tubes as part of the sign.
INDIRECTLY ILLUMINATED SIGN
An illuminated, non-flashing sign whose illumination is derived from an external artificial source so arranged that no direct rays of light are projected from such artificial source into residential districts or public streets.
NONCOMMERCIAL MESSAGE
Wording, logos, or other graphic representations that do not directly or indirectly name, advertise, or call attention to a business, product, service or other commercial activity.
OFF-PREMISES OUTDOOR ADVERTISING SIGN (BILLBOARD)
A board, panel or tablet used for the display of advertising matter that directs attention to a business, product, service, or activity not conducted, sold or offered upon the premises where such sign is located.
OFFICIAL SIGN
A sign erected by a federal, state, county or City agency, or specifically authorized by a City ordinance or resolution, and that exists for public purposes. Such signs include announcements of governmental funding.
ON-PREMISES SIGN
A sign that directs attention to a business, profession, product, service, or activity sold or offered upon the premises where such sign is located.
PENNANT
Any lightweight plastic, fabric, or other material, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in a series, designed to move in the wind.
POLITICAL SIGN
A temporary sign displayed on a lot during an active local, state, or federal campaign for public office or ballot issue or referendum.
PORTABLE SIGN
An on-premises sign that can be moved from place to place and that is not permanently located, or anchored, in the ground or permanently attached to a building. Examples include signs commonly known as "reader boards," signs carried from place to place on a flatbed truck or trailer that are clearly intended for the purpose of advertising an event, business, product, or other use not associated with the operator of the vehicle, and hot air or gas-filled balloons or other figures tethered to the ground or a building.
PROJECTING SIGN
An on-premises sign that is attached directly to an exterior wall and that extends more than 15 inches from the face of such wall.
REAL ESTATE SIGN
A temporary sign located on a lot or portion of a lot that is actively being marketed for sale, rental or lease.
ROOF SIGN
A wall or projecting signs that exceeds the height of the building to which it is attached. Signs mounted on a parapet wall that is an architectural extension of the facade are not considered roof signs if they have no visible support structures and do not extend more than five feet above the roof line of the building. Signs attached to a roof or parapet that do not meet the definition of a roof sign are regulated as attached signs.
SANDWICH BOARD SIGN
A movable A-frame or T-frame sign that advertises a commercial business located on the premises, and is placed outside only when the business is open. For purposes of this chapter, a sandwich board sign is not considered a temporary or portable sign.
SIGN
Any name, identification, description, display, illustration or device that is affixed to or represented directly or indirectly upon a building, structure or land in view of the general public, and that directs attention to a product, place, activity, person, institution, business or idea.
SUSPENDED SIGN
A sign that is suspended from the underside of a horizontal plane surface, such as a canopy or marquee, and is supported by such surface.
TEMPORARY SIGN
A sign, banner, or advertising display constructed of cloth, canvas, fabric, plywood or other light material and designed or intended to be displayed for a short period of time.
WALL SIGN
An on-premises sign that is attached to the wall of a structure with the face in a plane parallel to such wall, and not extending more than 15 inches from the face of such wall.
WINDOW SIGN
An on-premises sign that is attached to, painted on or readable through an exterior window or door.