The affirmative marketing plan is a regional marketing strategy designed to attract buyers and/or renters of all majority and minority groups, regardless of race, creed, color, national origin, ancestry, marital or familial status, gender, affectional or sexual orientation, disability, age or number of children to housing units which are being marketed by a developer or sponsor of affordable housing. The affirmative marketing plan is also intended to target those potentially eligible persons who are least likely to apply for affordable units in that region. It is a continuing program that directs all marketing activities toward the COAH housing region in which the municipality is located and covers the period of deed restriction. The City of Bordentown is in the housing region consisting of Burlington, Camden and Gloucester Counties. The affirmative marketing program is a continuing program and shall meet the following requirements:
(1) All newspaper articles, announcements and requests for applications for low- and moderate-income units shall appear in the following daily regional newspapers:
(a) The Burlington County Times.
(c) The Gloucester County Times.
(2) The primary marketing shall take the form of at least one press release sent to the above publication and a paid display advertisement in the above newspaper. Additional advertising and publicity shall be on an as-needed basis. The advertisement shall include a description of the:
(c) Range of prices for the units;
(d) Size, as measured in bedrooms, of units;
(e) Maximum income permitted to qualify for the units;
(f) Location of applications;
(g) Business hours when interested households may obtain an application; and
(h) Application fees, if any.
(3) All newspaper articles, announcements and requests for applications for low- and moderate-income housing shall appear in the following neighborhood-oriented weekly newspaper within the region: The Register News.
(4) The following regional cable television station shall be used: Educational Access Channel TV.
(5) The following is the location of applications, brochure(s), sign(s) and/or poster(s) used as part of the affirmative marketing program:
(b) Bordentown City Public Library.
(6) The following is a listing of community contact person(s) and/or organizations in Burlington, Camden and Gloucester Counties that will aid in the affirmative marketing program with particular emphasis on contracts that will reach out to groups that are least likely to apply for housing within the region:
(c) Burlington County Community Action Program.
(7) Quarterly flyers and applications.
(a) Quarterly flyers and applications shall be sent to each of the following agencies for publication in their journals and for circulation among their members:
[1] Burlington County Board of Realtors.
[2] Camden County Board of Realtors.
[3] Gloucester County Board of Realtors.
[4] Mercer County Board of Realtors.
(b) Applications shall be mailed to prospective applicants upon request.
(c) Additionally, quarterly informational circulars and applications shall be sent to the chief administrative employees of each of the following agencies in the counties of Burlington, Camden and Gloucester:
[1] Welfare or Social Service Board.
[2] Rental Assistance Office (local office of DCA).
[4] Housing Agency or Authority.
[6] Area Community Action Agencies.
(d) Also, quarterly informational circulars and applications shall be sent to the chief administrative employees of each of the following major employers:
[2] Bordentown Regional School District.
[3] Public Service Electric and Gas.
(8) A random selection method to select occupants of low- and moderate-income housing will be used by the experienced affordable housing administrator in conformance with N.J.A.C. 5:80-26.16(1).
(a) An experienced affordable housing administrator will be selected to administer the program. The experienced affordable housing administrator has the responsibility to income qualify low- and moderate-income households; to place income-eligible households in low- and moderate-income units upon initial occupancy: to provide for the initial occupancy of low- and moderate-income units which income-qualified households; to continue to qualify households, for reoccupancy of units as they become vacant during the period of affordability controls: to assist with outreach to low- and moderate-income households; and to enforce the terms of the deed restriction and mortgage loan as per N.J.A.C. 5:80-26.
(b) The City Clerk within the City of Bordentown is the designated housing officer to act as liaison to the experienced affordable housing administrator. The experienced affordable housing administrator shall provide counseling services to low- and moderate-income applicants on subjects such as budgeting, credit issues, mortgage qualifications, rental lease requirements and landlord/tenant law.
(c) All developers of low- and moderate-income housing units shall be required to assist in the marketing of the affordable units in their respective developments.
(d) The marketing program shall commence at least 120 days before the issuance of either temporary or permanent certificates of occupancy. The marketing program shall continue until all low-income housing units are initially occupied and for as long as affordable units are deed restricted and occupancy or reoccupancy of units continues to be necessary.
(e) The experienced affordable housing administrator will comply with monitoring and reporting requirements as per N.J.A.C. 5:80-26.