Functional Types. (See Illustration 1 following the definitions below.)
BILLBOARD SIGN (OFF-PREMISES SIGN)A sign which directs the attention of the public to any goods, merchandise, property, business, service, entertainment, or amusement conducted or produced which is bought or sold, furnished, offered, or dealt in at a location other than on the premises where such sign is located.
BULLETIN BOARD SIGNA sign that indicates the name of an institution or organization on whose premises it is located and which contains the name of the institution or organization, the name or names of persons connected within, and announcement of persons, events, or activities occurring at the institution. Such sign may also present a greeting or similar message.
BUSINESS SIGNA sign which directs attention to a business or profession conducted, or to products, services, or entertainment sold or offered upon the premises where such sign is located, or to which it is affixed.
CONSTRUCTION SIGNA temporary sign indicating the names of the architects, engineers, landscape architects, contractors, and similar artisans involved in the design and construction of a structure, complex or project only during the construction period and only on the premises on which the construction is taking place.
DIGITAL SIGNSDisplay of a message by manipulation of light projected onto a screen or otherwise produced within the screen, including displays using light-emitting-diode (LED) technology, plasma technology, or any industry equivalent that produces the same result as these technologies.
FEATHER FLAG SIGNA sign which directs attention to a business or profession conducted, or to products, services, or entertainment sold or offered upon the premises where such sign is located, or to which it is affixed.
FLASHING OR MOVING SIGNSAny illuminated sign on which the artificial light is not constant in intensity and color at all times which may emit a series of sudden and transient bursts of light. For the purpose of this regulation, any revolving, rotating, moving, animated, signs with moving lights or signs which create the illusion of movement shall be considered as a flashing sign. Flashing or moving signs shall include signs that display electronic images, graphics, or pictures, with or without text information. A flashing or moving sign may be constituted of matrix elements using light-emitting diodes (LEDs), fiber optics, light bulbs, fluorescent lights, halogen lights or other illumination devises within the display area. Frequently, these signs are digital signs and are programmable and it can be programmed to alter the electronic display, images or messages.
IDENTIFICATION SIGNA sign giving the name and address of a building, business, development, or establishment. Such signs may be wholly or partially devoted to a readily recognized symbol.
LOGO SIGNA distinctive company signature, trademark, or service mark as used by a manufacturer, dealer, franchisee or supplier of services to distinguish a product or service from those competitors, and usually registered and protected by law.
NAME PLATE SIGNA sign giving the name and/or address of the owner or occupant of a building or premises on which it is located and, where applicable, a professional status.
REAL ESTATE SIGNA sign pertaining to the sale or lease of a lot or tract of land on which the sign is located, or to the sale or lease of one (1) or more structures or a portion thereof on which the sign is located.