Regulations
The purpose of these regulations is to facilitate effective communications between citizens and their physical environment while protecting and enhancing the community’s physical appearance; striving to prevent potentially harmful impacts to traffic and pedestrian safety, property values, business opportunities, and community appearance in a manner that recognizes the rights of property owners. Accordingly, it is the intention of these regulations to control the location, number, size, placement, and other features of signs in the City of Chaska in order to:
Activity: Any business or institutional, professional, or religious entity that provides products or services.
Architectural Detail: Any projection, relief, cornice, column, change of building material, window, or door opening on any building.
Architectural Sign: A sign that is physically integrated into the actual building façade, typically located at the top or cornerstone of a building, and constructed of permanent materials that complement the materials used to construct the building’s exterior façade, such as metal and stone. Architectural signs typically consist of the building’s name, date of construction, or name of original business.
Awning: A roof-like structure of fabric or similar non-rigid material attached to a rigid frame, movable or fixed, that projects out from a window or door to provide protection from the weather and/or as a decorative embellishment of the building façade. An awning is supported completely by an exterior building wall. An open-sided shed awning projects downward and outward in generally straight lines from the window or door opening and has open sides.
Awning/Canopy Sign: A sign that is incorporated onto the face of an awning or canopy. The total face area is defined as the portion of the awning or canopy that is parallel, or within 15 degrees of parallel, to the building facade upon which it is attached. Awning/canopy signs are counted as wall signs for the computation of allowed signage on a building.
Backlit Awning Sign: An internally illuminated awning sign.
Building Facade: The height of the facade as measured from the base of the building to the eaves line or top of the uppermost inhabitable level by the width of the facade. When there is more than one activity in a building, width shall be defined as the width of the activity as it relates to the facade.
Business Center: A development of three (3) or more principal structures with common characteristics as determined by the city. Common characteristics may include shared access, similar architecture, single ownership or history of site plan review approval.
Cabinet Sign: Any wall sign that is not of channel or individually mounted letter construction (also referred to as a Canister Sign).
Canopy: A roof-like structure that projects out over the approach to any entrance of a building to provide protection from the weather and/or as a decorative embellishment of the building façade. A canopy is supported by an exterior building wall and columns or wholly by columns.
Changeable Copy Sign: A sign or portion thereof with characters, letters, or illustrations that can be physically changed or rearranged without altering the face or the surface of the sign. A sign that changes its message by electronic means shall be defined as an Electronic Display Sign (see definition for Electronic Display Sign).
Channel Letter Sign: Letters comprised of a U-shaped channel, with or without front faces. Channel letters may be illuminated internally, externally (also called halo effect or reverse illumination), or using exposed neon.
Commercial Sign: A sign which advertises or identifies a product, business, service, event, or any other matter of a commercial nature, even though the matter may be related to a nonprofit organization.
Construction Sign: A temporary sign identifying the project under construction and/or individuals or companies involved in design, construction, wrecking, financing, or development when placed upon the premises where the project is under construction.
Designated Historic Buildings: Individual buildings or sites, or buildings/sites located within historic districts, which are listed on the National Register of Historic Places or designated as historic resources by the Chaska City Council.
Directional Sign: An on-premise sign providing information for the convenience of the public, such as the location of entrances, exits, parking lots, and other instances when signage is necessary for orderly traffic movement.
Display Frame: A complete and static display screen on an Electronic Display Sign.
Electronic Display Sign: Any sign or portion of a sign that by electronic technology conveys a message and that electronically or mechanically changes said message by remote or automatic means from one message to another message.
Flashing Sign: An illuminated sign on which an artificial source of light is not maintained stationary or at constant intensity or color at all times when such sign is illuminated.
Freestanding Sign: A sign supported by one or more uprights, posts, or bases affixed to the ground and not attached to any part of a building. Types of freestanding signs include monument, pylon, and post signs.
Governmental Signs: A public sign designed for vehicle and pedestrian traffic control, directional, informational, interpretive, and other public purposes, such as street signs, warning signs, railroad-crossing signs, directional signs, public service company signs, and informational/interpretive signs, including kiosks. For the purposes of these regulations, a governmental sign also includes any sign that is located off-premise and is specifically designed to provide directions to a public or semi-public building such as City Hall, the Courthouse, libraries, hospitals, and schools.
Halo Effect/Reverse Illumination: Reversed pan-channel letters with an internal light source facing and reflecting off of the building.
Historic Downtown Area: The area generally bounded by the four roadway bridges serving as downtown entries, including Minnesota River Bridge/Highway 41 (south), Minnesota River Bluff Bridge/Highway 41 (north), Yellow Brick Road Bridge/CSAH 61 (east), and Creek Road Bridge/CSAH 61 (west). Since the area northeast of the intersection of Highway 41 and CSAH 61 does not contain any historic properties and has undergone complete redevelopment, it is not included in the Historic Downtown Area. Refer to map below.
Historic Downtown Core Area: The area generally bounded by the river (south), Chaska Boulevard/CSAH 61 (north), properties on the east side of Walnut Street, and properties on the west side of Pine Street. Refer to map below.
Map of Historic Downtown Area & Core Area
Home Improvement Sign: A temporary sign that identifies and announces the construction company responsible for the home improvement of the property.
Illumination, External: A sign that is affected by an artificial light source that is not contained within the sign itself.
Illumination, Internal: Illumination of a sign from a light source that is concealed or contained within the sign and becomes visible in darkness through an opaque surface. For the purpose of these regulations, neon signs shall not be considered to be internally illuminated.
Incidental Sign: A sign that has a purpose secondary to the use of the lot on which it is located, such as “telephone”, “drive-up window”, “cash machine”, “air”, “open”, and other similar directives.
Marquee: A permanent roof-like structure extending from a building face and constructed of some durable material which may or may not project over a public right-of-way.
Monument Sign: A freestanding sign that does not utilize pylons, posts, poles, or uprights for support, but instead is anchored directly to the ground or is attached to a base that is anchored to the ground.
Multi-Tenant Directory Sign: A sign that displays the names and locations of business tenants within a multi-tenant building on a single sign located on the building’s primary wall at street-level.
Nameplate Sign: An accessory sign that designates an address and/or name only.
Nonconforming Sign: A sign that does not adhere to one or more of the provisions contained in this article.
Off-premise Sign: A sign which directs attention to a business, profession, activity, commodity, service, or entertainment other than one conducted, sold, or offered upon the premises where such sign is located, or within the building to which sign is affixed. Billboard signs are one, but not the only, type of off-premise sign.
Opaque Sign Face: The nontransparent face for an internally illuminated sign.
Portable Sign: A sign designed so as to be movable from one location to another, and that is not permanently affixed to a building, structure, or the ground, including but not limited to, signs designed to be transported by means of wheels, sign converted to A-Frames, and menu and sandwich board signs.
Post Sign: A type of freestanding sign supported by the extended arm of a single post, with the overall height of the sign face not exceeding six (6) feet from ground level. A post sign enables buildings that are set back from the sidewalk to have a sign that is easily viewed from the sidewalk.
Projecting Sign: A sign that is wholly or partially dependent upon a building for support and which projects more than 12 inches from such building. For the purposes of these sign regulations, an awning or canopy sign shall not be considered a projecting sign.
Pylon Sign: A freestanding sign erected upon pylons, poles, or uprights that are anchored to the ground.
Real Estate Sign: A sign pertaining to the sale, lease or rent of land or buildings. For the purpose of these sign regulations, open house signs shall also be included under this definition.
Roof Sign: A sign that is displayed, in whole or in part, above the eaves or roofline of a building.
Sandwich Board Sign: A self-supported and moveable, typically A-shaped, temporary sign with two visible sides that is placed adjacent to a business, typically on a sidewalk.
Sign: Any writing, pictorial presentation, number, illustration or decoration, flag, banner or other device that is used to announce, direct attention to, identify, advertise any business, product, goods, activity, services or any interests. However, this shall not include any emblem or insignia of a government, school, or religious group when displayed for official purposes.
Sign Display Area: The area of a sign shall be computed by means of the smallest circle, rectangle or triangle that will encompass the extreme limits of the writing, representation, emblem, or other display, together with any material or color forming an integral part of the background of the display or used to differentiate the sign from the building facade against which it is placed, but not including any supporting framework, pole, or bracing. One ascender and one descender of a sign, that are less than 100% of the size of the sign, shall not be included in the computation of the sign area.
For monument signs, the method in the previous paragraph shall be used. Only the face that is specifically intended to be used for signage shall be included when computing the sign area. Any base or other supporting structure, along with all adjoining structures such as fences or walls shall not be included when computing the sign area.
Special Event Sign: A temporary sign that is used to advertise or promote an event of special significance in the City of Chaska. Such special events include events of civic, philanthropic, educational, or religious organizations; examples of which are River City Days and the Fall Festival.
Temporary Sign: A non-permanent sign erected, affixed, or maintained on-premise for a limited period of time.
Temporary Commercial Sign: A temporary sign, located on-premise and meant to identify a special unique or limited event, service, product, sale of limited duration, or grand opening. Included under this definition are banners containing a message and erected for any of the above purposes.
Under-Awning Sign: A sign that hangs beneath an awning, canopy, or marquee.
Wall Sign: A sign attached to or erected against the wall of a building or structure with the exposed face of the sign in a plane approximately parallel to the face of the wall, and which does not project more than 12 inches from such building or structure.
Window Sign: A sign attached to, placed upon, or painted on the interior of a window or door of a building that is intended for viewing from the exterior of such building.
Within Residential, Rural, Open and Planned Residential Districts, the following signs are permitted subject to the following requirements:
Within the P1 and P2 Districts, permanent signs are permitted subject to the following requirements:
Within the C1 District, permanent signs are permitted subject to the following requirements:
Within the C2 and Planned Commercial Districts, permanent signs are permitted subject to the following requirements:
| Wall Area | Total Maximum Wall Signage | ||||
| From
(in sq. ft.) | To
(in sq. ft.) | Base Allowed
Sign Area (in sq. ft.) | Plus | of Area
Over | To a Maximum Area of (in sq. ft.) |
| - | 1,500 | 0 | 10% | 0 | 150 |
| 1,500 | 2,500 | 150 | 5% | 1,500 | 200 |
| 2,500 | - | 200 | 2% | 2,500 | 300 |
In addition to the intent of sign regulations city-wide, as stated in CZO 15.32.010, sign regulations for the historic downtown core area are intended to encourage the use of signs that are appropriate for preserving and enhancing the historic small town character of downtown’s buildings and streets. This section establishes appropriate signs and lighting within the “historic downtown core area”, which is defined in CZO 15.32.020.
Within the I, I-2, and Planned Industrial Development Districts, permanent signs are permitted subject to the following requirements:
Within Commercial and Industrial Districts, a business center, as defined in CZO 15.32.020, is permitted an additional ground sign subject to the following requirements. Uses governed under this section may also have signs permitted under CZO 15.32.060 and CZO 15.32.080.
| District | Maximum Sign Display Area (in sq. ft.) | Maximum Sign Height – Pylon (in feet) | Maximum Sign Height - Monument (in feet)* |
| C1 | 40 | 20 | 6 |
| C2, PCD | 200 | 24 | 10 |
| I, PID | 100 | - | 8 |
Within Commercial, Industrial and Public Districts, real estate and temporary signs are permitted according to the following standards:
The following regulations shall apply to all signs permitted in all districts:
The following types of signs are expressly prohibited in all districts:
Electronic display signs that comply with regulations for the Sign District in which it is located as well as the regulations of this section are permitted in all Sign Districts with two exceptions:
An electronic display sign is subject to the sign regulations of the particular Sign District within which a property is located (Residential, Public, Neighborhood Service, General Commerce/PCD, Industrial/PID, Business Center, and Downtown). An electronic display sign is not an additional permitted sign in any Sign District; it is a specific type of freestanding or wall sign permitted in the Sign Districts identified above.
An electronic display sign is also subject to the following requirements:
All signs constructed and maintained within the City of Chaska shall conform to the following requirements:
Signs that require a permit and the corresponding fee are listed in the following:
Subject to the land owner's consent, a noncommercial message of any type may be substituted for any duly permitted or allowed commercial message or any duly permitted or allowed noncommercial message; provided, that the sign structure or mounting device is legal without consideration of message content. Such substitution of message may be made without any additional approval or permitting. This provision prevails over any more specific provision to the contrary within this article. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial message over any other noncommercial message. This provision does not create a right to increase the total amount of signage on a parcel, nor does it affect the requirement that a sign structure or mounting device be properly permitted.
Regulations
The purpose of these regulations is to facilitate effective communications between citizens and their physical environment while protecting and enhancing the community’s physical appearance; striving to prevent potentially harmful impacts to traffic and pedestrian safety, property values, business opportunities, and community appearance in a manner that recognizes the rights of property owners. Accordingly, it is the intention of these regulations to control the location, number, size, placement, and other features of signs in the City of Chaska in order to:
Activity: Any business or institutional, professional, or religious entity that provides products or services.
Architectural Detail: Any projection, relief, cornice, column, change of building material, window, or door opening on any building.
Architectural Sign: A sign that is physically integrated into the actual building façade, typically located at the top or cornerstone of a building, and constructed of permanent materials that complement the materials used to construct the building’s exterior façade, such as metal and stone. Architectural signs typically consist of the building’s name, date of construction, or name of original business.
Awning: A roof-like structure of fabric or similar non-rigid material attached to a rigid frame, movable or fixed, that projects out from a window or door to provide protection from the weather and/or as a decorative embellishment of the building façade. An awning is supported completely by an exterior building wall. An open-sided shed awning projects downward and outward in generally straight lines from the window or door opening and has open sides.
Awning/Canopy Sign: A sign that is incorporated onto the face of an awning or canopy. The total face area is defined as the portion of the awning or canopy that is parallel, or within 15 degrees of parallel, to the building facade upon which it is attached. Awning/canopy signs are counted as wall signs for the computation of allowed signage on a building.
Backlit Awning Sign: An internally illuminated awning sign.
Building Facade: The height of the facade as measured from the base of the building to the eaves line or top of the uppermost inhabitable level by the width of the facade. When there is more than one activity in a building, width shall be defined as the width of the activity as it relates to the facade.
Business Center: A development of three (3) or more principal structures with common characteristics as determined by the city. Common characteristics may include shared access, similar architecture, single ownership or history of site plan review approval.
Cabinet Sign: Any wall sign that is not of channel or individually mounted letter construction (also referred to as a Canister Sign).
Canopy: A roof-like structure that projects out over the approach to any entrance of a building to provide protection from the weather and/or as a decorative embellishment of the building façade. A canopy is supported by an exterior building wall and columns or wholly by columns.
Changeable Copy Sign: A sign or portion thereof with characters, letters, or illustrations that can be physically changed or rearranged without altering the face or the surface of the sign. A sign that changes its message by electronic means shall be defined as an Electronic Display Sign (see definition for Electronic Display Sign).
Channel Letter Sign: Letters comprised of a U-shaped channel, with or without front faces. Channel letters may be illuminated internally, externally (also called halo effect or reverse illumination), or using exposed neon.
Commercial Sign: A sign which advertises or identifies a product, business, service, event, or any other matter of a commercial nature, even though the matter may be related to a nonprofit organization.
Construction Sign: A temporary sign identifying the project under construction and/or individuals or companies involved in design, construction, wrecking, financing, or development when placed upon the premises where the project is under construction.
Designated Historic Buildings: Individual buildings or sites, or buildings/sites located within historic districts, which are listed on the National Register of Historic Places or designated as historic resources by the Chaska City Council.
Directional Sign: An on-premise sign providing information for the convenience of the public, such as the location of entrances, exits, parking lots, and other instances when signage is necessary for orderly traffic movement.
Display Frame: A complete and static display screen on an Electronic Display Sign.
Electronic Display Sign: Any sign or portion of a sign that by electronic technology conveys a message and that electronically or mechanically changes said message by remote or automatic means from one message to another message.
Flashing Sign: An illuminated sign on which an artificial source of light is not maintained stationary or at constant intensity or color at all times when such sign is illuminated.
Freestanding Sign: A sign supported by one or more uprights, posts, or bases affixed to the ground and not attached to any part of a building. Types of freestanding signs include monument, pylon, and post signs.
Governmental Signs: A public sign designed for vehicle and pedestrian traffic control, directional, informational, interpretive, and other public purposes, such as street signs, warning signs, railroad-crossing signs, directional signs, public service company signs, and informational/interpretive signs, including kiosks. For the purposes of these regulations, a governmental sign also includes any sign that is located off-premise and is specifically designed to provide directions to a public or semi-public building such as City Hall, the Courthouse, libraries, hospitals, and schools.
Halo Effect/Reverse Illumination: Reversed pan-channel letters with an internal light source facing and reflecting off of the building.
Historic Downtown Area: The area generally bounded by the four roadway bridges serving as downtown entries, including Minnesota River Bridge/Highway 41 (south), Minnesota River Bluff Bridge/Highway 41 (north), Yellow Brick Road Bridge/CSAH 61 (east), and Creek Road Bridge/CSAH 61 (west). Since the area northeast of the intersection of Highway 41 and CSAH 61 does not contain any historic properties and has undergone complete redevelopment, it is not included in the Historic Downtown Area. Refer to map below.
Historic Downtown Core Area: The area generally bounded by the river (south), Chaska Boulevard/CSAH 61 (north), properties on the east side of Walnut Street, and properties on the west side of Pine Street. Refer to map below.
Map of Historic Downtown Area & Core Area
Home Improvement Sign: A temporary sign that identifies and announces the construction company responsible for the home improvement of the property.
Illumination, External: A sign that is affected by an artificial light source that is not contained within the sign itself.
Illumination, Internal: Illumination of a sign from a light source that is concealed or contained within the sign and becomes visible in darkness through an opaque surface. For the purpose of these regulations, neon signs shall not be considered to be internally illuminated.
Incidental Sign: A sign that has a purpose secondary to the use of the lot on which it is located, such as “telephone”, “drive-up window”, “cash machine”, “air”, “open”, and other similar directives.
Marquee: A permanent roof-like structure extending from a building face and constructed of some durable material which may or may not project over a public right-of-way.
Monument Sign: A freestanding sign that does not utilize pylons, posts, poles, or uprights for support, but instead is anchored directly to the ground or is attached to a base that is anchored to the ground.
Multi-Tenant Directory Sign: A sign that displays the names and locations of business tenants within a multi-tenant building on a single sign located on the building’s primary wall at street-level.
Nameplate Sign: An accessory sign that designates an address and/or name only.
Nonconforming Sign: A sign that does not adhere to one or more of the provisions contained in this article.
Off-premise Sign: A sign which directs attention to a business, profession, activity, commodity, service, or entertainment other than one conducted, sold, or offered upon the premises where such sign is located, or within the building to which sign is affixed. Billboard signs are one, but not the only, type of off-premise sign.
Opaque Sign Face: The nontransparent face for an internally illuminated sign.
Portable Sign: A sign designed so as to be movable from one location to another, and that is not permanently affixed to a building, structure, or the ground, including but not limited to, signs designed to be transported by means of wheels, sign converted to A-Frames, and menu and sandwich board signs.
Post Sign: A type of freestanding sign supported by the extended arm of a single post, with the overall height of the sign face not exceeding six (6) feet from ground level. A post sign enables buildings that are set back from the sidewalk to have a sign that is easily viewed from the sidewalk.
Projecting Sign: A sign that is wholly or partially dependent upon a building for support and which projects more than 12 inches from such building. For the purposes of these sign regulations, an awning or canopy sign shall not be considered a projecting sign.
Pylon Sign: A freestanding sign erected upon pylons, poles, or uprights that are anchored to the ground.
Real Estate Sign: A sign pertaining to the sale, lease or rent of land or buildings. For the purpose of these sign regulations, open house signs shall also be included under this definition.
Roof Sign: A sign that is displayed, in whole or in part, above the eaves or roofline of a building.
Sandwich Board Sign: A self-supported and moveable, typically A-shaped, temporary sign with two visible sides that is placed adjacent to a business, typically on a sidewalk.
Sign: Any writing, pictorial presentation, number, illustration or decoration, flag, banner or other device that is used to announce, direct attention to, identify, advertise any business, product, goods, activity, services or any interests. However, this shall not include any emblem or insignia of a government, school, or religious group when displayed for official purposes.
Sign Display Area: The area of a sign shall be computed by means of the smallest circle, rectangle or triangle that will encompass the extreme limits of the writing, representation, emblem, or other display, together with any material or color forming an integral part of the background of the display or used to differentiate the sign from the building facade against which it is placed, but not including any supporting framework, pole, or bracing. One ascender and one descender of a sign, that are less than 100% of the size of the sign, shall not be included in the computation of the sign area.
For monument signs, the method in the previous paragraph shall be used. Only the face that is specifically intended to be used for signage shall be included when computing the sign area. Any base or other supporting structure, along with all adjoining structures such as fences or walls shall not be included when computing the sign area.
Special Event Sign: A temporary sign that is used to advertise or promote an event of special significance in the City of Chaska. Such special events include events of civic, philanthropic, educational, or religious organizations; examples of which are River City Days and the Fall Festival.
Temporary Sign: A non-permanent sign erected, affixed, or maintained on-premise for a limited period of time.
Temporary Commercial Sign: A temporary sign, located on-premise and meant to identify a special unique or limited event, service, product, sale of limited duration, or grand opening. Included under this definition are banners containing a message and erected for any of the above purposes.
Under-Awning Sign: A sign that hangs beneath an awning, canopy, or marquee.
Wall Sign: A sign attached to or erected against the wall of a building or structure with the exposed face of the sign in a plane approximately parallel to the face of the wall, and which does not project more than 12 inches from such building or structure.
Window Sign: A sign attached to, placed upon, or painted on the interior of a window or door of a building that is intended for viewing from the exterior of such building.
Within Residential, Rural, Open and Planned Residential Districts, the following signs are permitted subject to the following requirements:
Within the P1 and P2 Districts, permanent signs are permitted subject to the following requirements:
Within the C1 District, permanent signs are permitted subject to the following requirements:
Within the C2 and Planned Commercial Districts, permanent signs are permitted subject to the following requirements:
| Wall Area | Total Maximum Wall Signage | ||||
| From
(in sq. ft.) | To
(in sq. ft.) | Base Allowed
Sign Area (in sq. ft.) | Plus | of Area
Over | To a Maximum Area of (in sq. ft.) |
| - | 1,500 | 0 | 10% | 0 | 150 |
| 1,500 | 2,500 | 150 | 5% | 1,500 | 200 |
| 2,500 | - | 200 | 2% | 2,500 | 300 |
In addition to the intent of sign regulations city-wide, as stated in CZO 15.32.010, sign regulations for the historic downtown core area are intended to encourage the use of signs that are appropriate for preserving and enhancing the historic small town character of downtown’s buildings and streets. This section establishes appropriate signs and lighting within the “historic downtown core area”, which is defined in CZO 15.32.020.
Within the I, I-2, and Planned Industrial Development Districts, permanent signs are permitted subject to the following requirements:
Within Commercial and Industrial Districts, a business center, as defined in CZO 15.32.020, is permitted an additional ground sign subject to the following requirements. Uses governed under this section may also have signs permitted under CZO 15.32.060 and CZO 15.32.080.
| District | Maximum Sign Display Area (in sq. ft.) | Maximum Sign Height – Pylon (in feet) | Maximum Sign Height - Monument (in feet)* |
| C1 | 40 | 20 | 6 |
| C2, PCD | 200 | 24 | 10 |
| I, PID | 100 | - | 8 |
Within Commercial, Industrial and Public Districts, real estate and temporary signs are permitted according to the following standards:
The following regulations shall apply to all signs permitted in all districts:
The following types of signs are expressly prohibited in all districts:
Electronic display signs that comply with regulations for the Sign District in which it is located as well as the regulations of this section are permitted in all Sign Districts with two exceptions:
An electronic display sign is subject to the sign regulations of the particular Sign District within which a property is located (Residential, Public, Neighborhood Service, General Commerce/PCD, Industrial/PID, Business Center, and Downtown). An electronic display sign is not an additional permitted sign in any Sign District; it is a specific type of freestanding or wall sign permitted in the Sign Districts identified above.
An electronic display sign is also subject to the following requirements:
All signs constructed and maintained within the City of Chaska shall conform to the following requirements:
Signs that require a permit and the corresponding fee are listed in the following:
Subject to the land owner's consent, a noncommercial message of any type may be substituted for any duly permitted or allowed commercial message or any duly permitted or allowed noncommercial message; provided, that the sign structure or mounting device is legal without consideration of message content. Such substitution of message may be made without any additional approval or permitting. This provision prevails over any more specific provision to the contrary within this article. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial message over any other noncommercial message. This provision does not create a right to increase the total amount of signage on a parcel, nor does it affect the requirement that a sign structure or mounting device be properly permitted.