Definitions. As used in this chapter, the following terms shall have the meanings indicated:
BUILDING MARKERAny sign indicating the name of a building and date and incidental information about its construction, which sign is cut into a masonry surface or made of bronze or other permanent material.
COMMERCIAL MESSAGEAny sign wording, logo, or other representation that, directly or indirectly, names, advertises, or calls attention to a business, product, service or other commercial activity.
SIGNA name, identification, description, display or illustration which is affixed to, painted or represented directly or indirectly upon a building, structure or piece of land which directs attention to an object, product, service, place, activity, person, institution, organization or business and the supporting members thereto. A motor vehicle or trailer shall be deemed a sign if it is lettered or displayed in such a fashion so as to attract attention and is utilized to advertise or otherwise call attention to a business located in, or event taking place in, the Town of Cheektowaga or surrounding communities.
SIGN, BILLBOARDAny sign that attracts attention to an object, product, service, place, activity, institution, organization or business not available or located on the lot where the sign is located.
SIGN FACE AREAThe entire area within the single, continuous perimeter enclosing the extreme limits of writing, representation, emblems or any figure of similar character together with any material or color forming an integral part of the display or used to differentiate such sign from the background against which it is placed. The supports, upright or structures on which any sign is supported shall not be included in determining the sign [face] area unless such supports, uprights or structures are designed in such a manner as to form an integral part of the display. Where a sign has only two faces, the area of one sign shall be the face area of the sign. Where a sign has more than two faces, the area of all the faces shall be the face area of the sign.
SIGN, FREESTANDINGA sign resting upon or attached to the ground by means of a integral base or one or more poles or standards. Freestanding signs include both pole signs and ground signs.
SIGN, INCIDENTALA sign, generally informational, that has a purpose secondary to the building lot on which it is located, such as "no parking," "loading only," and similar directives. No sign with a commercial message legible from a position off the building lot on which the sign is located shall be considered incidental.
SIGN, PROJECTINGAny sign affixed to a building or wall in such a manner that its leading edge extends more than 12 inches beyond the surface of such building or wall.
SIGN, WALLA sign integral with or attached to and supported by the exterior wall of a building or fascia attached to such wall and projecting not more than 12 inches therefrom.