For purposes of this chapter, the following terms, phrases, words and their derivatives shall be defined as specified in this section:
“Abandoned sign”
is a sign that represents or displays any reference to a business or use which has been discontinued for more than six months or for which there is no current Washington State Master Business License, or any sign which pertains to any occupant, business or event unrelated to the present occupant or use.
“Alteration of sign”
is any construction material, size, name, wording or location change to an existing sign, except for normal maintenance.
“Area” or “sign area”
is the total area of a sign excluding the sign support structure. The area is calculated by measuring from the outside edge of the frame. For calculating the area of a double-faced sign, only one side of the sign is to be used. Architectural embellishments and decorative features which contain no written or advertising copy, which are not illuminated and which contain no logos or trademarks shall not be included in the sign area. Signs painted on or attached to a wall or awning are calculated by imaginary straight lines around the entire copy or grouping of letters, words, or symbols, using a maximum of eight lines.
“Awning”
is an overhead shelter, supported entirely from the exterior walls of a building composed of a rigid supporting framework and a flexible or nonrigid covering.
“Building face”
is the exposed building front or exposed exterior wall, including windows and doors, of a building from the grade of the building to the eave line or parapet and the entire width of the building elevation.
“Building side”
is a surface of a building that extends more or less perpendicularly from an observer standing in front of a building.
“Canopy”
is a freestanding permanent roof-like structure composed of rigid materials providing protection from the elements that may have support columns and/or it may be supported in whole or in part by an adjacent structure.
“Commercial,”
for purposes of this sign code, is any activity carried on for financial gain.
“Community event”
means a specific event sponsored by an organization or business that provides a function that benefits a wide range of the public. Examples of “community events” are: Founder’s Day Festival activities, school district activities, festivals held in community parks, food drives, charity events, service club events, entertainment and education events at public facilities, etc. “Community event” does not include those events that occur at a place of business including: product sales, business promotions, entertainment and activities designed for attracting sales for the benefit of that place of business.
“Drive-in restaurant” or “refreshment stand”
is any place or premises used for sale, dispensing, or serving of food, refreshments, or beverages to customers in automobiles, including those establishments where customers may serve themselves and may eat or drink the food, refreshments, or beverages on the premises.
“Eave line”
is the juncture of the roof and the perimeter wall of the structure.
“Erect”
is to build, construct, alter, display, relocate, attach, hang, place, suspend, or affix any sign and shall also include the painting of murals, window signs and wall signs.
“Highway frontage”
is property that abuts highways and state routes, including without limitation, U.S. 2/97, SR 97A, SR 150, SR 971, etc.
“Historical site” or “historical structure”
is any structure, or collection of structures and their associated sites, deemed of importance to the history, architecture or culture of an area by an appropriate local, state or federal governmental jurisdiction. Included shall be structures on official national, state or local historic registers or official listings such as the National Register of Historic Places, the State Register of Historic Places, state points of historical interest, and registers or listings of historical or architecturally significant sites, places, historic districts, or landmarks as adopted by a certified local government.
“Material”
is any wood, metal, plastic, glass, cloth, fabric, or any other substance used to construct a sign.
“Multiple building complex”
is a group of structures housing two or more retail offices, or commercial uses sharing the same lot, access and/or parking facilities or coordinated site plan.
“Multiple tenant building”
is a single structure housing two or more retail, office or commercial uses.
“Normal maintenance”
means to restore a sign to a state comparable to its original condition within a reasonable period after decay or partial destruction, except where repair involves a total replacement.
“Public entity”
is a state, county, district, public authority, or public agency.
“Repair”
is to renew, refresh or restore to sound condition, but does not include a total replacement.
“Sign,”
in the singular or plural, means any communication device, structure or fixture using letters, symbols, trademarks, logos or written copy that is intended to aid the establishment, and/or to promote the sale of products, goods, services, or events. The term “sign” does not include stock in trade on display and available for sale. The term “sign” includes, without limitation, the following types of signs:
(1)
“Accessory commercial sign”
includes, but is not limited to, open/closed signs, bank/credit card signs, travel club signs, welcome signs and vacancy/no vacancy signs; provided, that the sign does not advertise any business or product.
(2)
“Agricultural identification sign”
is a sign that identifies a specific crop that is being grown on the site of the sign, typically placed along the edge of the crop/field so as to inform the traveling public.
(3)
“Animated sign”
means any sign that includes the optical illusion of action or motion or color changes of all or any part of the sign facing to show or give the appearance of video or television-type pictures.
(4)
“Awning sign”
is a sign applied to or incorporated into the covering of an awning. An awning sign shall be considered a wall sign for the purposes of this chapter.
(5)
“Banner sign”
is a sign intended to be wall mounted, with or without a frame, possessing characters, letters, illustrations, or ornamentations applied to cloth, fabric, vinyl, cardboard or other nonrigid material. A banner sign does not include flags, insignias, awning signs or posters. A banner sign shall be considered a temporary sign.
(6)
“Bench sign”
is a sign located on any part of the surface of a bench or seat placed on or adjacent to a public right-of-way.
(7)
“Billboard sign”
is a large format advertising display that is greater than thirty-two square feet and where the sign structure is not owned by the advertiser.
(8)
“Canopy sign”
is a sign applied to or incorporated into a canopy. A canopy sign shall be considered a wall sign for the purposes of this chapter.
(9)
“Changing message center sign” or “electronic reader-board (Tri-Vision sign)”
means an electronically controlled sign where different automatic changing messages, graphics or symbols are shown on the lamp bank or screen. This definition does not include time and temperature displays.
(10)
“Commemorative plaque”
is a memorial plaque or plate, with engraved or cast lettering, which is permanently affixed to or near the structure or object it is intended to commemorate.
(11)
“Community bulletin board”
is a sign associated with a government or municipal building that provides an area for temporary signs/announcements of general public interest (not including commercial sales and/or services) in a centralized location, the use of which is determined by each public or semipublic entity providing the bulletin board sign.
(12)
“Community service informational sign”
is a sign which displays the recognized shield, logo or symbol of a community service club with an established presence in Chelan County, such as but not limited to a Lions Club or Rotary.
(13)
“Construction sign”
is a sign on the site of a construction project that identifies the project, its character or purpose and/or the architects, engineers, planners, contractors, or other individuals or firms involved.
(14)
“Directory sign”
is a sign on which the names and locations of occupants, or the use or uses, of a building are given.
(15)
“Directional/incidental sign”
means signs indicating entrances, exits, service areas, loading only and parking areas, and that do not contain advertising, logos, or promotional information.
(16)
“Flashing sign”
is a sign or other advertising structure, or portions thereof, having lights or illuminations that flash, move, rotate, scintillate, blink, flicker, vary in intensity or color, or use intermittent electrical pulsations, except for time and temperature signs.
(17)
“Freestanding sign”
is a sign permanently supported from the ground in a fixed location by a structure of poles, uprights, and not supported by or attached to a building. All portions of such sign shall be located on the business property.
(18)
“Freeway-oriented sign”
means a sign that is associated with a freeway-oriented use, as defined herein, and that is designed to be viewed primarily from U.S. Highway 2/State Route 97.
(19)
“Informational sign”
means a sign within a multiple business property indicating only the name of a particular use and the direction in which it is located.
(20)
“Illegal sign”
means a sign that has not been legally authorized by the county in accordance with this chapter, and/or does not meet the minimum criteria necessary to be considered a legal nonconforming sign.
(21)
“Illuminated sign”
means an electric sign or other sign employing the use of lighting sources for the purpose of decorating, outlining, accentuating or brightening the sign area.
(A)
“Indirectly illuminated signs”
are signs that are illuminated from an external source that may or may not be attached to the sign.
(B)
“Internally illuminated signs”
are signs where the source of illumination is inside the sign and light emanates through the message of the sign, rather than being reflected off the surface of the sign from an external source.
(C)
“Gas discharge (commonly referred to as neon) signs”
are signs that are illuminated by the electrification of ionized gas.
(22)
“Integral sign”
is a memorial sign, tablet, name or date of erection of a building when cut into any masonry surface or when constructed of bronze or other incombustible material mounted on the face of a building.
(23)
“Kiosk”
is a small structure, owned by a public entity, with one or more open sides, that is used to advertise local public and community events.
(24)
“Logo sign”
is a sign bearing characters, letters, symbols, or characteristic design which, through trade-mark status or consistent usage, has become the customary identification for a business.
(25)
“Menu sign”
is a wall or freestanding sign that advertises the menu of a food and/or beverage service establishment.
(26)
“Monument sign”
means a sign permanently affixed to the ground by a wide, solid base that is nearly the same width as the sign face.
(27)
“Moving sign”
is a sign or other advertising structure having visible moving, revolving or rotating parts or visible mechanical movement of any kind or other apparent visible movement achieved by any means, except for street clocks and time and temperature signs.
(28)
“Neighborhood/subdivision sign”
means a sign erected for the sole purpose of identifying a neighborhood and/or subdivision.
(29)
“Nonconforming sign”
means a sign that was legally installed under laws or ordinances in effect prior to the effective date of the ordinance codified in this chapter or subsequent revisions, but that is in conflict with the current provisions of this chapter. Abandoned signs shall not be considered a nonconforming sign.
(30)
“Off-premises directional sign”
is a sign, no larger than thirty-two square feet, which directs persons to a premises different from where the sign is located. These signs typically include an address or street name or a direction such as “two blocks south on the right.”
(31)
“On-premises sign”
means a sign whose message and design relate to a business, profession, product, service, event or other commercial activity sold, offered or conducted on the same property where the sign is located.
(32)
“Pennants” or “streamers”
are long tapering flags or strips of material used to attract attention to a business, place, or area.
(33)
“Permanent sign”
is a sign or advertising display intended to be erected for more than thirty days that is typically painted on or permanently affixed to a building or the ground. Types of signs included in this category include but are not limited to: freestanding, monument, wall, window, canopy, and awning signs.
(34)
“Political sign”
is a sign identifying or expressing a political candidate or viewpoint on public issues decided by ballot.
(35)
“Portable sign”
is a sign, excluding sandwich-board signs, that is capable of being moved easily and not permanently affixed to the ground, a structure or a building.
(36)
“Projecting sign”
is a sign other than a wall sign that extends horizontally from a building or structure.
(37)
“Reader-board sign”
is a sign face consisting of tracks to hold readily changeable letters allowing frequent changes of copy.
(38)
“Real estate sign”
is a sign that advertises the real estate on which it is located for rent, lease, or sale.
(39)
“Residential sign”
means any sign located in a residential district that identifies the occupants of a residence and that contains no commercial message.
(40)
“Roof sign”
is a sign erected or constructed wholly upon or over the roof of any building and supported on the roof structure.
(41)
“Sandwich-board sign”
is a two-sided, portable sign that is no more than forty-eight inches in height and thirty inches in width and weighted to prevent it from tipping over.
(42)
“Suspended sign”
is a sign that hangs below the permanent overhang or canopy extending over public or private sidewalks or rights-of-way.
(43)
“Temporary sign”
is a sign or advertising display intended to be displayed for no more than thirty days per calendar year. Types of signs included in this category include but are not limited to: community events, grand openings, special sales, special events, and garage sale signs.
(44)
“Time and temperature”
is that portion of a sign intended to display only the time of day and current temperature.
(45)
“Trailer sign”
means any sign mounted on a vehicle and/or trailer for advertising or promotional purposes.
(46)
“Wall graphic or mural”
is a painting or design applied directly to a wall or roof or building in which color and form are part of an overall design on the building. For the purposes of this code, wall graphics and/or murals do not contain any advertising and/or commercial content, including a business name, logo, etc.
(47)
“Wall sign”
is a sign painted, attached to or erected against and parallel to the wall plane of a building or structure. A wall sign shall be confined within the limits of said wall and shall not extend more than twelve inches from the face of the wall. Awning signs shall be considered wall signs for the purposes of this code.
(48)
“Window sign”
means any sign placed upon or painted on the interior or exterior surface of a window or placed inside the window within three feet of the window surface, which faces the outside and which is intended to be seen primarily from the exterior.
“Sign height”
is the vertical distance measured from the grade below the sign to the highest point of the sign.
“Wall plane”
is that portion of a building face which is contained on one general plane. If there is a shift in the facade forward or back, a new plane is created. A single wall plane may contain windows and doors.
(Res. 2008-13 (part), 2/5/08)