Definitions. As used in this section, the following terms shall have the meanings indicated:
ADVERTISING SIGNA sign, including those which are composed of light rays only, calculated to attract public attention to a product, service or undertaking encompassing activities off the property where such signs are situated, including what are commonly termed "posters" or "symbols," and similar devices of whatever composition, size, location or color.
A-FRAME SIGNA temporary sign that remains moveable and self-supporting, placed directly on the ground surface with two sides connected or hinged at the top. Each side is capable of displaying sign text.
ANIMATED SIGNAny portion of a sign or attachments to a sign that move by electronic, mechanical or natural means, including, by way of illustration and not limitation, rotating signs, wind signs and signs where movement is simulated by illumination devices, such as from flashing and intermittent light, as opposed to light of a constant intensity. (See also "electronic message board sign" and "electronic display screen.")
AWNING SIGNA major sign painted on, attached to or incorporated into the surface materials of an awning on the front face (side parallel to building facade) or the projecting awning sides. It may include multiple sign text areas within the allowable sign area.
BANNER SIGNA temporary sign hung either with or without frames, possessing written communication applied to nonrigid paper, plastic or fabric of any kind.
BILLBOARDA sign constructed or installed as a principal structure or principal or secondary land use of a lot to display information unrelated to the site location.
BUSINESS SIGNA sign identifying and directing attention to a business offering a commodity, service, industry or other activity which is sold, offered or conducted. Such sign is to be located, pursuant to this Code, directly on or at the business location, within the property boundaries or within the leased area for multiple occupants. See "freestanding," "marquee," "projecting," "roof" and "wall signs," as defined by this Code.
CANOPY SIGNA major sign painted on, attached to or incorporated into the surface materials of a canopy on the front face (side parallel to building facade) or on the projecting canopy sides. It may include multiple sign text areas within the allowable sign area.
COMMUNITY/PERSONAL EVENT SIGNA temporary sign announcing an activity or event on a specific date and location; examples include garage sale, rummage sale, and fund-raiser.
DIRECTORY SIGNA minor sign displaying a list of occupants or tenants of a building or lot commonly with some location (building or room number) and/or graphic directional information. This sign type is distinct from a major sign depicting multiple messages within the allowed sign area.
DISSOLVEA mode of message transition on electronic message signs accompanied by varying the light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneously with the gradual appearance and legibility of the second message.
[Added 4-18-2016 by L.L. No. 2-2016]
ELECTRONIC DISPLAY SCREENA device designed to display changeable text or imagery on a video screen or comparable surface, installed within a permanent sign structure occupying a portion of or the entire allotment of sign area as allowed in this Code.
ELECTRONIC MESSAGE SIGNAny sign or portion of a sign that uses an electronic display screen or changing lights to form a message or messages in text, symbols or figures form, wherein the sequence of messages and the rate of change is electronically or mechanically programmed and can be changed by electronic or mechanical processes, by remote or automatic means.
[Amended 4-18-2016 by L.L. No. 2-2016]
FADEA mode of message transition on electronic message signs accompanied by varying the light intensity, where the first message gradually reduces intensity to the point of not being legible and the subsequent message gradually increases intensity to the point of legibility.
[Added 4-18-2016 by L.L. No. 2-2016]
FREESTANDING SIGNA major sign within its own structure located directly on the ground with its own foundation or structural support; and includes monument, pole and pylon signs. It may include multiple sign text areas within the allowable sign area.
GRAND OPENING SIGNAn exterior wall sign, banner, or freestanding sign intended for display for a limited period of time to advertise the opening of a new business for which a certificate of occupancy permit has been issued.
[Added 10-6-2008 by L.L. No. 7-2008]
HOME OCCUPATION SIGNSee "business sign"; a sign used for the business use on a residential property.
INFORMATION SIGNA minor sign which contains information intended exclusively as a public service and of a noncommercial nature indicating such facilities as rest rooms, public telephones, bus stops, rest areas and on-site building identification signs.
LANDSCAPING SIGNA minor sign located on a section of ground constructed by the arrangement of flowers, shrubs, trees or other similar natural elements.
MARQUEE SIGNA major sign painted on, attached to or incorporated into the surface materials of a marquee on the front face (side parallel to building facade) or on the projecting marquee sides. It may include multiple sign text areas within the allowable sign area.
MENU BOARD SIGNA minor sign for the point-of-purchase advertising display that allows the retailer to list products and prices, including order confirmation display.
MONUMENT SIGNA style of freestanding sign constructed as a solid structure or one which gives the appearance of a continuous, nonhollow, unbroken mass that may display one side or two parallel sides of sign area; may also be called "pedestal sign."
NEIGHBORHOOD IDENTIFICATION SIGNA sign identifying a neighborhood, residential tract, multifamily development, apartment complex or similar neighborhood identification. See "freestanding sign."
NONCONFORMING SIGNSigns legally established which do not conform to the regulations herein.
NOW HIRING SIGNA sign soliciting employees for the place of business where posted and that does not contain any information other than that relating to the solicitation of employees.
[Added 12-5-2011 by L.L. No. 3-2011]
OFFICIAL SIGNA sign established pursuant to governmental authority or used for the identification of public buildings, facilities and activities, and shall include traffic regulation devices authorized by the
Vehicle and Traffic Law of the State of New York and any other sign authorized and required under local, state or federal law.
OFF-PREMISES SIGNA sign unrelated to the property upon which it is located. (See also "billboard.")
OPEN HOUSE SIGN, RESIDENTIALA temporary sign announcing the availability of a residence to be visited and examined by the public in order to promote a real estate sale.
POLE SIGNA style of freestanding sign, usually double-faced, mounted on a pole(s), tube(s) or other vertical supports that are installed directly within the ground and has no other connection or means of stability for secondary support. See "freestanding sign."
POLITICAL SIGNA temporary sign installed in the ground or attached to a building relating to the election of a person to a public office, or relating to a political party, or relating to a matter to be voted upon at an election called by a public body.
POLITICAL SUBDIVISION AND CIVIC SIGNA minor sign; includes flag or pennant containing the insignia or emblem of a political subdivision, nonprofit civic-oriented organization or fraternal order.
PRIVATE TRAFFIC SIGNA minor sign situated within private property providing information for traffic movement and storage, such as directional signs, parking areas, freight and loading areas, prohibited parking areas, points of ingress and egress, speed limits and related items, but expressly excluding off-street parking lot or garage identification signs.
PROJECTING SIGNA major sign which is affixed and is perpendicular to any building wall or structure and extends beyond the building wall or parts thereof, and no portion of which projects above the roofline or parapet of a building. It may include multiple sign text areas within the allowable sign area.
PUBLIC SAFETY SIGNA minor sign containing information designed for the protection and safety of the occupants or users of a site or the public about aspects of the lot. Examples are warnings of danger areas, trespassing notices, work areas, utility warnings, street elevators, sentry dogs, security systems, safety warning devices and similar notices.
PYLON SIGNA style of freestanding sign in which the entire bottom of the sign is generally in contact with or in close proximity to the ground. See "freestanding sign."
ROOF SIGNA major sign placed partially or entirely above the upper edge of any building wall or parapet or a sign painted, installed or incorporated into the surface material of the roof covering; roof signs shall also include signs located on the side or roof of a penthouse, roof tank, roof shed, elevator housing or other roof structure. It may include multiple sign text areas within the allowable sign area.
SIGN(1) An accessory structure that is a natural object or part thereof, device, or inscription, which is represented on any land or the outside of any building used to attract attention to any object, product, place, activity, person, institution, organization or business, or which shall display or include any letter, words, numerals, emblems, symbols, models, banners, flags, pennants, insignia, trademarks, devices or representations used as, or which is in the nature of, an announcement, direction, advertisement, attention-arrester, warning or designation of any person, firm, group, organization, place, commodity, product, service, business, profession, enterprise, industry or public performance.
(2) All signs in this Code have been organized within the following groups or categories in order to administer these sign regulations in an effective and balanced manner while recognizing the similarities and differences of sign structural type and general function.
(a) MAJOR SIGNSPermanent structures or modifications to a structure or lot to direct information to the general public about the land use(s) of the lot. [See Subsection C(1)(a).]
(b) MINOR SIGNSPermanent structures or modifications to a structure or lot to facilitate movement or activity within a lot.
(c) TEMPORARY SIGNSNonpermanent signs allowed for limited duration; direct information to the general public.
SIGN AREAThe entire area within a single continuous perimeter enclosing the extreme limits or writing, representation, emblem, or any figure of similar character, as included in the definition of "sign," together with any frame or material or color forming an integral part of the display used to differentiate such sign from the background against which it is placed. Sign area calculation excludes the necessary supports or uprights on which such sign is situated. See also §
230-22E(3).
SIGN COPY CHANGESChange of copy on a sign, the customary use of which involves frequent and periodic changes of copy such as those customarily associated with theater marquees and bulletin boards.
SIGN DISPLAY SURFACEThe surface made available by the structure, either for the direct mounting of letters and decoration or for the mounting of facing material intended to carry the entire advertising message.
SIGN FACINGThe surface of the sign upon, against or through which the message of the sign is exhibited.
SIGN HEIGHTThe vertical distance from the uppermost point of a sign (measured from a ten-foot radius of the sign structure or structural trim) to the average unaltered ground height beneath the sign and within the structure thereof.
SIGN LETTERS AND DECORATIONSThe letters, illustrations, symbols, figures, insignia, and other devices employed to express and illustrate the message of the sign.
SIGN MAINTENANCERoutine maintenance, including minor repairs, such as repainting, bulb replacement and repair of electrical or mechanical parts.
SIGN STRUCTURAL TRIMThe molding, battens, cappings, nailing strips, latticing, and platforms which are attached to the sign structure.
SIGN STRUCTUREThe supports, uprights, bracing and framework of the sign.
SITEFor the purpose of electronic message signs, a "site" is defined as a parcel of land wholly owned by an individual, partnership, corporation or other legal entity encompassing the legal boundaries of that parcel and shall also include any outparcels, even if such outparcels were formed subsequent to the original approval.
[Added 4-18-2016 by L.L. No. 2-2016]
STATUARY SIGNAn inscription commemorating an event of unique historical, social, cultural or geographical significance.
TEMPORARY SIGNA sign installed and maintained pursuant to this Code, that may be constructed of nonpermanent or disposable material, such as cloth, plastic, paper, wood or similar products and which is intended to inform of a time-sensitive event. Notwithstanding the materials, temporary signs are subject to the time, location and maintenance requirements of this Code.
VEHICULAR SIGNA motor vehicle covered or decorated, modified to display a sign as defined in this section.
WALL SIGNA major sign which is painted upon or directly attached and parallel to an exterior wall of a building. It may include multiple sign text areas within the allowable sign area.
WINDOW DISPLAY SIGNA sign situated beyond 12 inches of the interior of a window face and forming an integral part of a window display.
WINDOW SIGNA sign situated on the glazed surface of a window, not forming an integral part of a window display.