Definitions. As used in this Section, the following terms shall have the meanings indicated:
BILLBOARD
A form of a ground sign or freestanding sign which advertises goods, materials or services not offered on the same premises as that upon which the sign is located.
BILLBOARD STRUCTURE
The framework, supports, display face(s) and electrical components of the billboard.
CHANGE INTERVAL
The "Change Interval" is defined as the time period in which the display of an electronic sign/billboard must remain static and during which the display may not transition to display another advertisement.
DISPLAY FACE
The face of a billboard, including copy, insignia, background, border and trim. The measurement shall be determined by the smallest rectangle inclusive of all letters and images. The structural support shall be excluded from the area calculations if it is not used to directly express or convey a commercial or noncommercial message.
ELECTRONIC BILLBOARD
A billboard capable of displaying text, graphics, symbols, or images that can be electronically or mechanically changed by remote or automatic means; or with content that may be changed by electronic process through the use of light or lights, including, but not limited to, light emitting diodes (LED), liquid crystal display and plasma image display.
ELECTRONIC SIGN
An on-site sign capable of displaying text, graphics, symbols, or images that can be electronically or mechanically changed by remote or automatic means; or with content that may be changed by electronic process through the use of light or lights, including, but not limited to, light emitting diodes (LED), liquid crystal display and plasma image display.
MESSAGE SEQUENCING
A single message or advertisement for a product, event, commodity, or service that is divided into segments and presented over two or more successive display phases of a sign, or across two or more individual signs.
ON-SITE SIGN
A sign that is not an off-site sign (i.e., which advertises goods, materials or services offered on the same premises as that upon which the sign is located).
TRANSITION INTERVAL
The "Transition Interval" is defined as the time period in which the display of an electronic sign/billboard transitions to another display.