Unless specifically exempted in this article, a separate permit shall be required for the sign erection, structural repair or alteration of any sign regulated in this article. Each application for a sign permit shall be accompanied by a drawing to scale, showing the design proposed, the size, character and color of letters, lines and symbols, method of illumination, the exact location of the sign in relation to the building and property and details and specifications for construction. A fee in accordance with the Borough Fee Schedule, as amended, and a certificate of insurance shall accompany each application.