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Geneva City Zoning Code

PART 3

Development Standards

§ 350-8.1 Purpose and objectives.

The purpose of this article is to achieve the following objectives:
A. 
Ensure there are adequate amounts of parking and loading facilities to serve the use(s) and users of the property;
B. 
Protect the users of adjacent properties from nuisances caused by the noise, fumes, and glare of headlights which may result from the operation of vehicles;
C. 
Reduce congestion on the street network in the City;
D. 
Encourage alternative parking designs and modes of transportation to reduce the share of auto-dominated sites within the City and dependence on single-occupancy vehicular trips;
E. 
Minimize further expansion of impervious surfaces within the City and reduce loss of green space;
F. 
Provide safe traveling conditions and off-street accommodations for motorists, pedestrians, and bicyclists; and
G. 
Ensure safe, well-planned multi-modal access is provided to all properties within the City while minimizing potential vehicular, pedestrian, and bicyclist conflicts.

§ 350-8.2 Applicability.

A. 
The term "vehicle," as used in this article, shall include, but not be limited to automobiles, motorcycles, trucks, recreational vehicles, campers and trailers, including recreational and boat trailers.
B. 
Off-street parking and loading spaces shall be provided and kept available as an accessory use to all permitted and specially permitted uses of buildings, structures, and lots in amounts not less than those specified in this article.
C. 
Areas that may be considered as off-street parking space include any private garage, carport or other area available for parking other than a street, entrance and exit lanes, or driveway.
D. 
The provision and maintenance of private off-street parking areas is a continuing obligation of the property owner.

§ 350-8.3 Single-, two- and multifamily dwelling parking.

Off-street parking and driveways for single-, two-, and multifamily dwellings up to four units shall conform to the following:
A. 
Parking is prohibited on grass and yard space that is not hard-surfaced and properly designated for such use.
B. 
Off-street parking may be permitted in the front yard, provided all vehicles are located on an approved driveway.
C. 
Recreational vehicles, commercial vehicles, and other vehicles exceeding 14 feet in length or nine feet in height may be parked on an approved driveway, provided such vehicles are located behind the front building line.

§ 350-8.4 Off-street parking minimums.

[Amended 7-10-2024 by Ord. No. 1-2024]
A. 
Determination of requirements.
(1) 
The requirement for a single use (e.g., a retail store) shall be determined directly from this section, unless otherwise noted within this chapter.
(2) 
The requirements for a combination of uses made up of multiple permitted or specially permitted uses (e.g., a retail store with an office building) shall be determined by establishing the requirement for each single use and adding them together, unless otherwise provided for in this article.
(3) 
Any use requiring 1/2 or more of a parking space shall be deemed to require the full space.
(4) 
If the use is not specifically listed in the schedule of such requirements, the requirement shall be the same as for the most similar listed use as determined by the CEO.
(5) 
The maximum number of parking spaces allowable for any use is not to exceed 125% of the minimum requirement, unless otherwise approved as part of development plan review.
(6) 
The minimum parking requirement may be reduced as part of development plan review if the applicant can make permanent arrangements for shared parking with other uses or can otherwise prove that the parking standards are excessive for the particular use proposed.
(7) 
The minimum parking requirement may be increased as part of development plan review if it is deemed necessary to protect the health, safety, and general welfare of the public.
B. 
Central Business District. In the CB and CB-5 Districts, off-street parking spaces shall be provided in accordance with the following table.
Land Use
Minimum Spaces (CB & CB-5 Districts)
Residential
1 per dwelling unit
Lodging
1 per room
Other
3 per 1,000 square feet of gross floor area
C. 
CB District exemptions. No existing building within the CB and CB-5 Districts shall be required to provide additional off-street parking except when the building footprint is expanded. In such case, the required amount of additional off-street parking required shall be based on the additional building area.
D. 
All other districts. Off-street parking spaces shall be provided in all zoning districts, except the CB and CB-5 Districts, in accordance with the following table.
Land Use
Minimum Spaces
Residential
Dwelling
1 per dwelling unit
Bed-and-breakfast
1 per room
Nursing home or adult care facility
0.50 per room + 0.50 per employee1
Short-term rental
1 per dwelling unit
Business and Commercial
Brewery or distillery
3 per 1,000 square feet2
Dance, art, music, or photo studio
2 per 1,000 square feet2
Funeral home or mortuary
3 per 1,000 square feet2
Gasoline service station or car wash
2 per 1,000 square feet2
Gym or health club
3 per 1,000 square feet2
Lodging
1 per guest room + 0.50 per employee1
Office, administrative or professional
2 per 1,000 square feet2
3 per 1,000 square feet2
Office or clinic, medical
2 per 1,000 square feet2
Personal service shop
2 per 1,000 square feet2
Recreation facility, indoor or outdoor
4 per 1,000 square feet2
Restaurant, bar, or tavern
3 per 1,000 square feet2
Retail store
2 per employee1
Vehicle sales3
2 per 1,000 square feet2
Industrial
All Uses
1 per employee1
Other
Hospital
1 per bed + 1 per employee1
Licensed day care facility
1 per employee1
Place of public assembly
2 per 1,000 square feet2
Place of worship
1 per 3.5 seats
School, public or private
2 per classroom + 1 per employee1
School, occupational or skill training
1 per 3 students + 1 per employee1
NOTES:
(1)
"Per employee" requirements shall be based on the maximum shift.
(2)
As measured by the gross floor area of the primary structure of the proposed use.
(3)
Minimum parking requirement does not include the spaces devoted to storage of vehicles to be sold.

§ 350-8.5 Loading requirements.

A. 
Applicability. Whenever the normal operation of any use requires that goods, merchandise, or equipment be routinely delivered to or shipped from that use, an off-street loading area must be provided in accordance with this article to accommodate the delivery or shipment operations in order to avoid undue interference with the public use of streets or alleys.
B. 
CB Districts exemption. Within the CB and CB-5 Districts, loading spaces shall not be required unless otherwise determined through development plan and/or special use permit review to be necessary for the safe and efficient operation of the proposed use and/or to protect the public health, safety, and welfare.
C. 
Minimum spaces required. Loading spaces shall be provided for uses in accordance with the table below.
Gross Floor Area
(square feet)
Minimum Spaces
Minimum Size
Less than 5,000
0
5,000 to 10,000
1
12 by 25 feet
10,000 to 30,000
1
14 by 50 feet
Each additional 15,000
+1
14 by 50 feet

§ 350-8.6 Location of off-street parking and loading spaces.

A. 
Location in all districts. Off-street parking and loading spaces are prohibited in the front yard in all districts. However, parking in front yard space shall be allowed for single-, two-, and multifamily dwellings up to four units on an approved, designated driveway.
B. 
GB, MU-I, and AT District exemption. Parking areas in the Gateway Business, Mixed Use - Industry, and Agricultural Technology Districts may be permitted in the side yard when in compliance with the following standards:
(1) 
The overall width of the parking area frontage does not exceed 30% of the lot width (see Figure 8.1).
(2) 
The paved parking area is at least 10 feet behind the front building line. Where no primary structure is provided on a lot, the parking area shall meet the minimum setback requirements or be located at least 10 feet behind the front building line of an adjacent property, whichever is greater (see Figure 7.1).
(3) 
The parking area is screened from the public right-of-way with landscaping or other visual buffer measuring at least three, but no more than five feet in height.
C. 
Special restrictions. Parking and loading spaces shall never be located at the corner of any street, in front of any building, or between a building and the public right-of-way.
350 Figure 8.1 Side Yard Parking.tif
D. 
Same lot requirement. All off-street parking and loading spaces shall be on the same lot as the use they are intended to serve unless otherwise specified in this article.
E. 
Additional loading space restrictions.
(1) 
Loading spaces and delivery areas shall maintain a setback of at least 30 feet from adjacent residentially zoned property lines.
(2) 
Loading spaces and delivery areas shall be located so as not to be visible from the street or public right-of-way. If not practicable, landscaping and buffering to screen such areas shall be provided to the extent required in development plan review.

§ 350-8.7 Design requirements.

Off-street parking and loading spaces shall conform to the following design requirements:
A. 
Materials and markings.
(1) 
All spaces shall be hard surfaced with dustless material and shall be maintained in smooth and well-graded condition. Such surface shall be permanent and capable of being kept free of snow, dust, and dirt.
(2) 
The use of pervious pavement material is highly encouraged. Areas comprised of permeable pavement shall be excluded from the calculation of maximum lot coverage.
(3) 
All spaces shall be clearly and permanently marked with painted strips of at least four inches in width.
B. 
Landscaping and screening. All off-street parking and loading areas shall be landscaped and screened in accordance with Part 3, Article IX.
C. 
Lighting. All off-street parking and loading areas shall be illuminated in accordance with the requirements of § 350-10.9.
D. 
Grading and stormwater. All spaces and their access driveways shall be graded so as to provide for the proper mitigation of stormwater and runoff.
E. 
ADA conformance. All new or reconstructed off-street parking areas must conform to Americans with Disabilities Act[1] standards.
[1]
Editor's Note: See 42 U.S.C. § 12101 et seq.
F. 
Arrangement.
(1) 
All off-street parking areas must include a dedicated area independent of required parking and loading spaces for the placing and storage of snow.
(2) 
Off-street parking space and aisle dimensions shall be in conformance with the table below.
Angle of Parking Space
Width
(feet)
Length
(feet)
Aisle Width
90°
9 min
18 min
24 max
60°
9 min
18 min
24 max
45°
8 min
18 min
24 max
180° (parallel)
8 min
22 min
24 max

§ 350-8.8 Alternative parking arrangements.

The following alternative arrangements may be utilized to satisfy off-street parking requirements with development plan review approval.
A. 
On-street and municipally owned parking.
(1) 
Within commercial and mixed-use districts, on-street and municipally owned parking spaces may be used to satisfy up to 25% of the minimum off-street parking requirement, provided such spaces are located within 1,000 feet of the use.
(2) 
Within residential districts, nonresidential uses are expected to provide the required number of parking spaces on site or as part of an approved shared or joint parking area. Reliance on street parking by nonresidential uses in residential districts is strongly discouraged.
B. 
Public transit access. A public transit stop or station may be used to satisfy up to 10% of the minimum off-street parking requirement, provided the transit stop or station is located within 500 feet of the use.
C. 
Parking demand analysis. The number of off-street parking spaces required for any use may be adjusted with the completion of a parking demand analysis by the applicant. When parking will be shared with other functions, the parking demand analysis may be used to determine the sharing factor. Such analysis shall include, at a minimum:
(1) 
An estimate of the number of spaces needed to accommodate the proposed use;
(2) 
A summary and map of the proposed location and/or configuration of spaces (on-site, public lots, on-street, etc.);
(3) 
A market study and/or other supporting information and rationale behind the requested number of parking spaces; and
(4) 
An analysis of existing parking conditions in the surrounding area, to include a radius of at least 1,000 feet.

§ 350-8.9 Joint and shared off-street parking areas.

A. 
Benefit. Joint and shared off-street parking areas that extend across property lines are encouraged as parking can be more efficiently organized between uses in larger areas, resulting in more parking capacity with less land devoted to parking.
B. 
Joint parking. Joint off-street parking areas by two or more buildings or uses located on the same lot or adjacent lots is permitted, provided that the total of such facilities shall not be less than the sum required of the various buildings or uses computed separately. The land upon which the joint parking spaces are located shall be owned or leased by one or more of the collective users.
C. 
Shared parking. Shared off-street parking areas for two or more uses that are located on the same lot or adjacent lots is permitted, provided they have differing peak parking demands or operating hours. Shared parking areas shall conform to the following:
(1) 
The minimum number of spaces provided is at least that of the use with the greatest parking requirement.
(2) 
The parking area is located within 1,000 feet of the building(s) or use(s) it is intended to serve.
(3) 
The applicant demonstrates that the uses have different peak hour parking demands or that the total parking demand at one time would be adequately served by the total number of parking spaces proposed.
(4) 
A shared parking agreement is executed documenting the shared uses and property owners and must be reflected in a deed, lease, contract, easement or other appropriate legal document.
(5) 
A maintenance agreement is executed documenting the responsibility of each user in the maintenance and upkeep of said shared parking facilities.

§ 350-8.10 Bicycle and pedestrian accommodations.

A. 
Bicycle parking.
(1) 
Bicycle parking shall be provided with all multifamily and nonresidential development at a rate of at least 10% of vehicle parking requirements. However, in no case shall a single use provide less than two spaces, nor a use be required to provide more than 10 spaces.
(2) 
This requirement shall not apply to properties within the CB and CB-5 Districts where there are publicly provided or shared bicycle parking facilities within 1,000 feet of the primary building or use.
B. 
Pedestrian connectivity. Off-street parking areas of five or more spaces shall include a clearly identified pedestrian network from the parking spaces to building entrances and uses on site. Pedestrian connections to the public sidewalk shall also be required, where applicable (see Figure 8.2).
350 Figure 8.2 Pedestrian Connections.tif

§ 350-8.11 Access management.

A. 
Access from streets to parking areas shall be clearly defined. In order to minimize the number of curb cuts, shared access drives and the development of rear service lanes for access to parking and loading areas are encouraged.
B. 
All parking spaces, except those required for single-, two-, or multifamily dwellings up to four units, shall have access to a public street or alley in such a manner that any vehicle leaving or entering the parking area from or into a public street or alley shall be traveling in a forward motion.
C. 
No driveway providing access to an off-street parking area shall be located closer than 60 feet to the intersection of public streets.
D. 
The width of an access driveway shall be determined by the table below.
Land Use
Required Width
(feet)
Single- or two-family dwelling
10 min
16 max
Other - one-way access
10 min
16 max
Other - two-way access
20 min
24 max

§ 350-9.1 Purpose and intent.

A. 
Purpose. The City of Geneva recognizes the value of trees and landscaping and that the preservation and enhancement of these resources is necessary to protect the health, safety and welfare of City residents. Landscaping is considered an integral part of site design, offering shade and habitat, impeding soil erosion, providing water absorption and retention to inhibit excess runoff and flooding, enhancing air quality, offering a natural barrier to noise and enhancing property values and providing scenic beauty. Landscaping emphasis shall be placed on providing features that enhance the overall aesthetics of development and the character of the City of Geneva.
B. 
Intent. The standards located within this article are intended to:
(1) 
Establish minimum standards and criteria for landscaping for multifamily and nonresidential development in the City, including parking areas.
(2) 
Dissuade the unnecessary clearing and disturbing of land to preserve the natural and existing growth of flora.
(3) 
Ensure the replacement of removed flora, or to establish new flora, that is indigenous to the Western New York region.
(4) 
Reduce the effects of wind and air turbulence, noise and the glare of automobile lights.
(5) 
Provide unpaved areas for the absorption of stormwater runoff and prevent soil erosion and avoid the blighted appearance of parking areas.
(6) 
Conserve and stabilize property values, preserve a healthful environment, and facilitate the creation of a convenient, attractive and harmonious community environment.

§ 350-9.2 Applicability.

All nonresidential and multifamily development that is otherwise subject to development plan review shall meet the requirements of this article.

§ 350-9.3 Landscape plan requirements.

A. 
Landscape plan may be required.
(1) 
A landscape plan may be required as a part of the development plan review process if, in the opinion of the reviewing body, such a plan is necessary for adequate review of the development proposal.
(2) 
Where determined to be necessary for adequate review, the reviewing body may require that the landscape plan be prepared, signed and stamped by a professional, NYS licensed or registered landscape architect, certified nurseryman or landscape designer.
B. 
Plan requirements. The landscape plan shall be drawn to scale, including dimensions and distances, and shall clearly delineate:
(1) 
Existing and proposed structures and uses;
(2) 
Parking areas and access aisles;
(3) 
Refuse disposal areas/dumpsters;
(4) 
Outdoor storage areas;
(5) 
Drainage patterns; and
(6) 
Provisions for visual and noise screening.
C. 
Proposed planting summary. The landscape plan shall delineate the location and description of all existing and proposed trees, shrubs and plantings. To insure proper protection of plantings and planted areas, landscape materials to be used on the site shall be identified in a planting schedule to be included on the landscape plan with the following information:
(1) 
Type;
(2) 
Common and botanical names;
(3) 
Size;
(4) 
Quantity; and
(5) 
Pit or bed treatment.
D. 
The landscape plan shall include all existing plant materials that are to be removed from the site and such other information as may be required to aid in development plan review.
E. 
Landscape plans should include a variety of trees, shrubs, and ornamental planting (annuals and perennials) as part of the site design. The mixing of trees and shrubs helps to avoid a uniform, unnatural appearance, and to protect against extreme loss due to disease or infestation.
F. 
Upon approval of the landscape plan by the City, the property owner agrees to install and perpetually maintain the approved landscape design and materials for the duration of the approved use.

§ 350-9.4 Appropriate plant material.

A. 
Plant and landscape materials shall be compatible with soil conditions on-site and the regional climate. Native plant species are encouraged.
B. 
All grasses, trees, and plant material shall be in accordance with those appropriate for the City of Geneva's Plant Hardiness Zone (Zone 6a), as defined by the United States Department of Agriculture, including any amendments thereto.
C. 
Under no circumstance shall any site include plant material that is considered by the NYSDEC to be a prohibited and regulated invasive species per NYS Law 6 NYCRR Part 575.

§ 350-9.5 General standards and criteria.

A. 
A minimum ground cover of not less than 25% of the total lot area shall be landscaped with an appropriate balance of trees, conifers, shrubs, ornamental plantings and lawn area to create a naturalized appearance on the site.
B. 
The arrangement and spatial location of landscaped areas shall be designed as an integral part of the site development and disbursed throughout the site, and not just located around the perimeter.
C. 
Existing vegetation and trees (of all sizes and stages of maturity) shall be maintained, wherever possible.
D. 
Plastic or other artificial plantings or vegetation are not permitted.
E. 
Landscape plantings should be designed to stage blooms and have color throughout the growing season.
F. 
Indigenous species shall be utilized to the greatest extent possible, as noted on the species list.
G. 
Provisions for snow removal and snow storage must not adversely impact landscaped areas. Any area damaged as the result of snow removal or storage activities must be fully restored in accordance with the approved landscaping plan within the next planting season.
H. 
Upon development plan review approval, ornamental lighting and street furnishings may be incorporated within approved landscaped areas.

§ 350-9.6 Lawn area.

A. 
Grass areas shall be planted in a species well adapted to localized growing conditions in Ontario County, New York. Grass areas may be sodded, plugged, sprigged, hydro-mulched, or seeded except that solid sod shall be used in swales or other areas subject to erosion.
B. 
In areas where other than solid sod or grass seed is used, over-seeding shall be sown for immediate effect and protection until coverage is otherwise achieved.
C. 
Replacement or over-seeding mixes shall match or compliment the original installation.
D. 
Grass areas shall also provide continuous, uniform, and consistent coverage.

§ 350-9.7 Building foundation landscaping.

A. 
A mix of landscape plantings shall be installed around all building foundations.
B. 
Plant material shall be placed intermittently against long expanses of buildings walls, fences, and other barriers to soften the effect and to help break-up walls with little to no architectural detail.
C. 
Ornamental plant material, such as flowering trees and shrubs, perennials, and ground covers are encouraged.
D. 
Plantings should decrease in size and increase in detail, color, and variety near entryways into buildings.

§ 350-9.8 Off-street parking and loading areas.

A. 
Parking shall not be located within 10 feet of any residential district or use, except where a solid screening wall or fence at least six feet in height is placed on the lot line with vehicle stops or a bumper to ensure the integrity of the fence, in which case no setback shall be required. Vehicle stops shall consist of durable material, such as concrete, masonry, metal or rubber. Wooden stops are prohibited.
B. 
Where parking is located 10 feet from a residential district or use, the perimeter shall be landscaped with ground cover, low shrubs or flowering plants, and shade trees shall be planted at intervals of not more than 25 feet.
C. 
Parking lots containing 10 or more spaces shall be planted with at least one tree per eight spaces, no smaller than two-inch caliper (trunk diameter at four-foot height). Each tree should be located within a landscaped island or median. Large and medium shade trees (no less than eight feet in height at maturity) are recommended. Due to heat and drought stress and vision clearances, ornamental and evergreen trees are not recommended in parking areas.
D. 
The dimensions of all islands and medians should be a minimum of eight feet wide at the shortest side to protect plant materials and ensure proper growth (see Figure 8.1). Landscaped islands should be protected with concrete curbing.
E. 
Each median or island should include at least one tree (see Figure 8.1). Low shrubs and ground covers will be required in the remainder of the landscaped area. Effective use of earth berms and existing topography is also encouraged as a component of the landscaping plan.
F. 
Landscaped islands should be utilized in parking areas to separate parking stalls into groupings of not more than 20 spaces between islands (see Figure 8.1).
G. 
Parking lots should be broken up into "rooms" of no more than 40 spaces, separated by landscaped islands or pedestrian accessways or sidewalks (see Figure 8.1).
H. 
In instances where healthy plant material exists on a site prior to its development, in part or in whole, for purposes of off-street parking or other vehicular use areas, the above-mentioned standards may be amended as part of development plan review to allow credit for such plant material if such an adjustment is in keeping with the intent of these standards.
350 Figure 8.1 Parking Lot Landscaping.tif

§ 350-9.9 Dumpster screening.

A. 
Requirements. All dumpsters shall be screened from public view in accordance with the following:
(1) 
Dumpster screening shall include a combination of landscaping and fencing or similar enclosures.
(2) 
Dumpsters shall be secured and kept closed when not in use.
(3) 
Dumpster enclosures must be equal to or taller than the dumpster being screened.
B. 
Exceptions. Where dumpster screening may be infeasible due to site constraints, the requirements may be waived or modified through development plan review. In such cases, the waiver or modification of requirements should still ensure the greatest level of compliance with the spirit and intent of this section.

§ 350-9.10 Mechanical equipment screening.

Mechanical equipment located at ground level must be effectively screened with vegetation, low berms, or others measures that are equal to or taller than the equipment being screened.

§ 350-9.11 Buffering of nonresidential uses.

A. 
Requirements. Where any nonresidential use abuts a residential use or district, including off-street parking areas, a landscaped buffer of at least five feet in width shall be provided. Such buffer shall include one or any combination of the following screening as approved in development plan review.
(1) 
A landscaped earthen berm a minimum of two feet high plus plantings a minimum of two feet high (a total of four feet high).
(2) 
A decorative concrete or masonry wall.
(3) 
A wood, wrought iron, tubular steel, or similar fence compatible with the character of the area in which the fence is to be placed. Fences or walls used to meet screening requirements shall display a finished face toward adjacent streets and properties.
(4) 
A compact hedge or other live vegetative barrier.
B. 
Exceptions. Where buffering between nonresidential and residential uses is infeasible due to site constraints, the requirements may be waived or modified through development plan review. In such cases, the waiver or modification of requirements should still ensure the greatest level of compliance with the spirit and intent of this section.

§ 350-9.12 Maintenance.

A. 
All landscaped areas shall be maintained according to the approved landscape plan, or as amended by an approved development plan revision.
B. 
The property owner, or his designated agent, shall be responsible for the proper care and maintenance and replacement, if necessary, of all landscape materials in a healthy and growing condition.
C. 
Maintenance shall include, but not be limited to, watering, weeding, mowing (including trimming at the base of fencing), fertilizing, mulching, proper pruning, and removal and replacement of dead or diseased trees and shrubs on a regular basis.
D. 
All landscaping and plant material that is missing, dead, decaying, or injured as of September 30th shall be replaced by June 30th of the following year at the property owner's expense. The replacement shall be of the same species and size unless otherwise approved as part of development plan review.
E. 
Irrigation systems shall be designed to minimize spray on buildings, neighboring properties, roads or sidewalks; maintained in proper operating condition and conserve water to the greatest extent feasible through proper watering techniques.
F. 
Improper maintenance shall be determined through periodic inspection by the CEO. The CEO may require a review and status report of plantings by a professional landscaper, arborist, or engineer. All reasonable costs for review and determination shall be at the property owner's expense.

§ 350-10.1 Purpose and intent.

A. 
Purpose.
(1) 
The purpose of this article is to protect and maintain the character and architectural integrity of the City of Geneva while directing the building style of new or infill nonresidential, mixed-use, and multifamily development. These standards are intended to achieve building treatments and modifications that are consistent with the traditional character and walkable development pattern of the City.
(2) 
While these standards do not mandate or prohibit any particular architectural style, the community has expressed a preference for architectural styles that relate to the original architecture found in the City.
(3) 
New construction within the City shall strive to reinforce the coherence of the neighborhood area while harmonizing with existing historic and traditional character. This can best be achieved by varying the details from building to building while emulating the range of building types exemplified by the original structures and reinforced by these standards.
B. 
Intent. The intent of this article is to improve resident quality of life, foster high-quality investment, and promote the City as a civic space where people are attracted to work, shop, and socialize.
C. 
Objectives. All nonresidential, mixed-use, and multifamily buildings and structures within in the City shall be designed to achieve the following objectives:
(1) 
Improve the ambiance and visual quality of the City's commercial and mixed-use areas by maintaining and increasing density, encouraging compatible building forms, and promoting consistent streetscape design;
(2) 
Promote a sense of design continuity that appropriately relates development and redevelopment to the historic context, integrity of architecture, and traditional settlement pattern of the community;
(3) 
Utilize elements, details, styles and architectural features for buildings, sites, and public spaces that complement the surrounding area and maintain a sense of place;
(4) 
Utilize predominant traditional building materials and architectural features found in the community as a guide in determining appropriate materials for structural or site modifications and new construction; and
(5) 
Encourage the development of buildings consistent with the goals of the Leadership in Energy and Environmental Design (LEED) program.

§ 350-10.2 Applicability.

A. 
Structures subject to regulation. These design standards should apply to all existing nonresidential, mixed-use, and multifamily structures and shall apply to significantly altered and newly constructed nonresidential, mixed-use, and multifamily structures within the City of Geneva as follows:
(1) 
New construction and infill development shall be in conformance with all building, facade, roof, material, color, lighting, open space, and stormwater regulations of this article. Development plan approval will be denied for proposals that are not in compliance with these standards and the spirit of the applicable guidelines.
(2) 
Improvements to existing buildings and sites, should follow the regulations of this article to the greatest extent practicable. In the case of nonconformities, Subsection C below may apply. Development plan approval will be denied for proposals that are not in substantial compliance with the spirit of these standards and guidelines.
(3) 
Industrial buildings and structures located within the AT District are exempt from the requirements of this article.
B. 
New construction. These guidelines are not intended to promote any specific historic architectural style. However, new construction is required to follow these standards and should be compatible with existing contributing architectural features and historic structures, where applicable.
C. 
Nonconformity. A building or site not in conformance with this article may not be required to bring the entirety of such structure into conformance, if, in the opinion of the reviewing body, the proposed improvements to the property do not increase the level of nonconformity and are otherwise consistent with the intent of this article. Where the total cost of proposed improvements to a building and/or site are 150% or more of the building and/or property value, the property shall be required to come into conformance with this article unless a standard is specifically waived by the reviewing body in development plan review.
D. 
Property owner assistance. Owners of existing buildings should consult with City staff and/or all applicable review boards for assistance in following these design guidelines prior to making exterior repairs, renovations, restorations, and alterations to their buildings or obtaining a building permit.

§ 350-10.3 Requirements for review.

A. 
Reviewing body(s). For the purposes of this article, the terms "reviewing body" or "review body" shall mean the board, committee, commission, or other agent with the authority of review of a development application as duly designated by this chapter and the City of Geneva Code.
B. 
Development plan review. All exterior changes proposed for nonresidential, mixed-use, or multifamily structures shall be subject to development plan review and approval as required by Part 4, Article XIII.
C. 
Certificate of appropriateness. Where a development application includes structures within a historic district identified in § 350-6.3, a certificate of appropriateness shall also be required. Development plan review approval shall be contingent upon the issuance of such certificate.
D. 
Modification of requirements. In reviewing development plan applications, the reviewing body may waive or modify the requirements of this article if deemed necessary and appropriate to achieve the purpose and intent of this chapter and maintain the character and integrity of historic structures within the City of Geneva.

§ 350-10.4 General design context.

A. 
Placement and orientation. Placement refers to how a building is situated on the lot. Orientation refers to the location of a building's main axis, or primary facade. Building placement and orientation is a crucial part of the interface of private building facades with public thoroughfares, which shape a compact, walkable public realm.
B. 
Massing and form. Massing and form refer to the volume and shape of a building. Buildings should provide visual interest that engages pedestrians and others to promote activity and business vitality. Wherever possible, new development should enhance the visual quality of the site on which it is located, as well as the character of the surrounding area.
C. 
Facade composition. A building facade serves as the interface between the public realm and the interior space of the building and should be compatible with the character and context of the surrounding area. Proper facade composition creates visual interest and adds character to a facade, providing visibility into the building interior, particularly for retail uses, contributing to the pedestrian, bicyclist, and motorist experience throughout the City. The arrangement of facade elements should be so designed to create a recognizable and consistent composition.
D. 
Fenestration. "Fenestration" refers to the area of the facade or building exterior covered with openings, in particular windows and doors, how transparent the enclosing glass in the openings is, and how the openings are arranged and/or relate to each other with respect to size, depth, location, etc.
E. 
Rooflines. A roofline is an architectural element, such as a cornice, parapet or change in material, plane, or design, which creates a distinction between the top of the building and the lower floors.

§ 350-10.5 Building placement, orientation, massing and form.

A. 
Applicability. General design requirements.
(1) 
The placement of buildings shall follow the minimum and maximum front yard requirements in Part 2, Article III, Article IV, Article V and Article VI of this chapter. Relief from this provision may be provided for historically appropriate architectural elements and pedestrian amenities, such as recessed entries or chamfered corners, as deemed appropriate by the reviewing body.
(2) 
The primary facade shall be oriented to the street or at the same orientation as adjacent historic structures.
(3) 
Buildings situated at street corners shall "wrap" the corner by continuing certain facade elements (such as the cornice or horizontal accent bands) on all street elevations (see Figure 9.1).
(4) 
Buildings should be taller than they are wide. Within the CB and CB-5 Districts, newly constructed buildings should be no less than 80% and no more than 120% the width of adjacent historic structures. Where it is necessary to exceed these limits, new buildings shall include architectural bays and other features that are vertically oriented and reflect the predominant rhythm of historic buildings in downtown Geneva.
(5) 
No facade shall have a blank, uninterrupted length exceeding 40 feet without including architectural features such as columns, pilasters, piers, or changes in plane, in texture or masonry pattern, storefronts and entry treatments, windows or equivalent design element that subdivides the wall into pedestrian-scaled proportions. No street facing facade shall include an uninterrupted blank wall on any story with a length of more than 10 feet without a window or door, most of a street facing facade should include windows or doors separated by less than three feet of wall space. (see Figure 9.1).
(6) 
A building frontage shall have a transition line. A transition line is a horizontal architectural element, such as a cornice, balcony or change in material, which spans the full width of the facade, and creates a distinction between the first and second stories. Transition lines should be designed in proportion to the overall height and width of the building and should relate to adjacent historic structures (see Figure 9.1).
350 Figure 9.1 Building Massing and Articulation.tif
(7) 
The design of new structures should avoid mimicking the architectural style and appearance of historic structures, but rather compliment the design by utilizing similar massing, form, placement, orientation, and architectural design elements.
(8) 
Buildings designed to advertise or promote a uniform corporate image in a manner that may render the building undesirable or unable to reasonably accommodate future uses shall be prohibited.
(9) 
All buildings shall exhibit a clearly defined base, mid-section, and crown. This can be accomplished using a combination of architectural details, materials, textures, and colors (see Figure 9.2). Buildings which are "squat" in proportion or which have very strong horizontal elements that dominate the facade are discouraged.
350 Figure 9.2 Tripartite 3-Part Facade Design.tif

§ 350-10.6 Facade composition and fenestration.

A. 
General facade design.
(1) 
Buildings that are located on a street corner are considered to have two primary facades.
(2) 
The rhythm of openings of a primary facade shall observe the size, location, and proportion of fenestration elements of adjacent historic structures, where applicable.
(3) 
Facade elements such as windows and bays should be of a consistent proportion to each other. Elements which share a common area (e.g., all of the windows at the base level) should be of a consistent proportion and size as well.
(4) 
The use of depth is encouraged to highlight facade openings such as windows to create a three-dimensional relief which produces shadows. Windows should not be mounted flush to the exterior of the facade.
B. 
First floor. Includes the area of facade below the transition line.
(1) 
The first floor of any building should be between 12 and 15 feet in height.
(2) 
The first floor of a structure shall include vertical elements dividing the building into "bays." Each bay should contain a window or entrance door.
(3) 
Bays should start at ground level with bulkheads or kickplates, then the storefront windows above, including transoms.
(4) 
The first-floor levels of a facade shall provide the highest amount of facade openings and articulation.
(5) 
Within the CB and CB-5 Districts, structures fronting a public street shall provide at least 65% transparent glass openings in the area between two and eight feet above the ground (see Figure 9.3).
350 Figure 9. 3 CB and CB-5 District Facade Tranparency.tif
(6) 
Within the Gateway Business District, structures fronting a public street shall provide at least 50% transparent glass openings in the area between two and eight feet above the ground.
(7) 
In all other districts, structures fronting a public street shall provide at least 30% transparent glass openings in the areas between two and eight feet above the ground.
C. 
Upper floors. Includes all facade area above the transition line.
(1) 
Within the CB and CB-5 Districts, upper floor portions of the building facade shall incorporate a minimum of 30% transparent glass openings (see Figure 9.3), or match that of nearby historic structures, whichever is greater.
(2) 
The spacing and rhythm of upper-floor openings should match that of the major entrance and design elements on the first floor.
(3) 
Upper-floor openings should be residential in size, proportion, and character.
(4) 
Upper-floor windows should be double-hung and shall include ornamental elements such as a flat stone lintel or hood molds. Other traditional window styles that match that of adjacent historic structures are permitted with review body approval.
D. 
Windows and doors.
(1) 
Awning or transom windows are required of new construction within the CB and CB-5 Districts.
(2) 
The use of opaque, mirrored, or tinted glass with less than 50% light transmittance is prohibited. If screening is necessary, interior blinds or curtains are encouraged.
(3) 
Acceptable materials for window frames include aluminum-clad, finished grade wood, and vinyl. All glazing should be clear or lightly tinted.
(4) 
Pairs of window shutters may be used if determined to be historically appropriate to the style of building. Shutters shall appear to actually cover the entire window opening when closed. Shutters shall not be mounted flush to the exterior of the facade but hung as if they were functioning on a hinge.
(5) 
Doors that are comprised of an area of at least 30% transparent glass shall be used for building entrances on the primary facade. Opaque doors may be used for doorways providing access to upper floors.
E. 
Storefronts and entrances.
(1) 
Primary entrances shall face the street and be so located to afford direct access from the sidewalk, where applicable. Entrances for upper floors shall be distinguished from entrances for first floor uses.
(2) 
Corner buildings may have two separate entry points or a single-entry point at the corner.
(3) 
Storefront construction should be recessed enough at the point of entry to allow the door to swing out without obstructing the sidewalk, where applicable.
(4) 
The sill of storefront windows should be no higher than two feet above grade.
F. 
Awnings and canopies.
(1) 
Awnings or canopies may be permitted over entrances, storefronts, large first-floor windows, and upper-floor windows.
(2) 
Awnings and canopies shall be designed to fit the window, door, or storefront openings that they are intended to cover. Placement should be in a traditional position and should not conceal architectural features.
(3) 
Awnings should be made of low-sheen fabrics with a traditional appearance such as canvas or acrylic. The use of rigid, reflective, neon, and translucent materials or colors is prohibited.
(4) 
Wood, metal, plastic, fiberglass, aluminum, stock metal, rounded or dome-like awnings are prohibited.
(5) 
Awnings and canopies shall not be backlit or internally illuminated.
(6) 
Awnings may be retractable or fixed, and capable of withstanding both high winds and winter snow loads.
(7) 
Street-level awnings shall be mounted so that its valance is no less than seven feet above grade.
(8) 
Awnings and canopies shall not project more than seven feet from the building facade.

§ 350-10.7 Roof styles and treatments.

A. 
Roof design.
(1) 
All structures shall have a visible roofline.
(2) 
Rooflines should be designed in proportion to the overall height and width of the building and, where practicable, shall relate to nearby historic structures.
(3) 
Flat roofs shall slope to the back of the building to provide proper drainage and shall include an ornamental cornice.
(4) 
Peaked or gable roofs shall have overhangs consistent with that of nearby historic structures. The use of ornamental brackets is encouraged.
(5) 
Eaves shall include design detail to add visual interest.
(6) 
Mechanical equipment that is located on the rooftop shall be effectively screened with parapet walls, decorative fencing and/or gables to eliminate views.
B. 
Roof treatments.
(1) 
Roofing materials that reflect sunlight (e.g., lighter colors) or incorporate vegetated roofing are encouraged. Lighter colors decrease heating and cooling needs, while green roofs reduce stormwater runoff. Where green roofs are proposed, the reviewing body may deduct a portion of the green roof building from the calculation for maximum lot coverage up to 50% of the building footprint.
(2) 
The use of alternative energy materials and systems, such as solar panels or shingles, is encouraged. Their installation should be incorporated into the design of the building so as not to detract from the architectural style and detailing. Where feasible, alternative energy equipment should be located so as not to be visible from the public right-of-way.

§ 350-10.8 Materials and color.

A. 
General requirements.
(1) 
Building facades shall be constructed of durable materials such as brick, stone masonry, or fiber cement (panels, siding and trim boards) or finishing wood.
(2) 
No more than three building materials or colors should be used on any one facade of a building. A single material or color should be used as the dominant theme in the facade, with secondary materials and colors used to highlight and accent the design.
(3) 
When facade treatments include multiple materials or colors, changes in materials or colors shall occur at inside corners. Material changes at the outside corners or in a plane shall be prohibited unless otherwise approved by the reviewing body.
(4) 
Building materials, textures, and colors should be compatible with adjacent historic structures, where applicable, so as not to detract from existing historic character.
B. 
Prohibited materials.
(1) 
The use of stucco, vinyl, fiberglass, plastic panels, sheet metal, clear-coated aluminum, stainless steel, mirrored glass, concrete block, or smooth concrete is prohibited in the CB and CB-5 Districts.
(2) 
Finishes that are intended or designed to reflect light and glare are not permitted in any district.
C. 
Modern materials. The use of other modern and nontraditional materials or textures within the CB and CB-5 Districts may be permitted with approval by the reviewing body.
D. 
Color.
(1) 
Florescent, neon, Day-Glo, primary, pastel, or metallic colors are prohibited.
(2) 
Within the CB and CB-5 Districts, colors should be harmonious with the downtown environment and use paint palettes from the period in which the building was constructed or that of adjacent historic structures in the case of new development.
(3) 
Colors that are equivalent to the 20 colors provided on Geneva's 1880 Wilson and Co.'s paint palette, or historic color collections of major paint manufacturers are preferable.

§ 350-10.9 Exterior lighting.

A. 
Design of fixtures.
(1) 
Fixtures shall be fully shielded, pointing downward, to minimize skyglow, glare, and light trespass. The use of lighting fixtures compliant with International Dark Sky Association standards is highly encouraged.
(2) 
The use of "wall packs" or other building-mounted high intensity fixtures is not permitted.
(3) 
Pole-mounted fixtures shall not be higher than 18 feet above grade.
(4) 
Spotlights or other types of artificial lighting used to illuminate signs or building faces shall be top mounted fixtures which project downward only onto the surface itself.
(5) 
Canopy lights shall be recessed within their housing so as to focus their illumination directly downward.
B. 
Intensity of illumination.
(1) 
All lighting fixtures shall be shielded and directed so as not to cast an illumination of more than two footcandles on adjacent nonresidential properties or more than 0.1 footcandle on adjacent residential properties.
(2) 
Exterior lighting should be illuminated only when needed, such as during business hours or in areas requiring illumination for security purposes. The use of motion activated sensors or reduced lighting after hours is encouraged.
(3) 
Fixtures shall be no brighter than necessary to illuminate the site and/or area intended. Bulb types should be selected to reduce blue light emissions, which may be hazardous to human health and wildlife.
(4) 
Lighting shall be white or amber in color. No lighting shall have a color temperature exceeding 3,000 Kelvins.

§ 350-10.10 Open space and stormwater management.

A. 
Open spaces and green spaces.
(1) 
Open spaces, green spaces, public preserves, parklands and other such natural areas shall be retained and established as required by this chapter.
(2) 
The reviewing body, as part of development plan review, may require the reservation or creation of open space provided such designation is determined to be:
(a) 
Consistent with the City's adopted plans and studies with respect to environmental conservation and improving public use of and access to green spaces, recreational areas, trails, and the Seneca Lake waterfront;
(b) 
Necessary for the protection and preservation of natural resources, local habitats, wildlife, and native species, woodlots, and/or wetlands;
(c) 
A significant benefit to the health, safety, and general welfare of the public, relative to the burden placed upon the property owner and/or developer in preserving, maintaining, and/or programming such areas.
B. 
Stormwater management facilities and green infrastructure. Stormwater management facilities and green infrastructure, such as detention ponds or bioswales, shall not be considered open space for the purposes of this chapter unless they are designed to be a multifunctional, productive, working landscape that integrates local environmental, aesthetic, and recreational benefits.

§ 350-11.1 Purpose.

A. 
Purpose. The purpose of this article is to establish standards for the fabrication, erection, and use of signs, symbols, markings, and advertising devices within the City. These standards are designed to protect and promote the public welfare, health and safety of persons within the community and to aid in the development and promotion of business and industry by providing sign regulations which encourage aesthetic creativity, effectiveness and flexibility in the design and use of such devices without creating detriment to the general public.
B. 
Objectives. The intent of this article is to achieve the following objectives:
(1) 
Ensure right to free speech as protected under the Constitution;
(2) 
Establish a clear and impartial process for those seeking to install signs;
(3) 
Protect property values, create a more attractive economic and business climate, and protect the physical appearance of the community;
(4) 
Provide structures and uses with effective means of identification while reducing visual clutter through the prevention of excessive and confusing sign displays;
(5) 
Reduce traffic conflicts or hazards by minimizing visual distractions or obstacles in or visible from the public rights-of-way;
(6) 
Reduce the adverse effects of signage on the desirable aesthetic of the City and on the general environment of the community; and
(7) 
Enforce and encourage the objectives and goals of the City's Comprehensive Plan.

§ 350-11.2 Applicability.

A. 
The regulations of this chapter shall govern and control the erection, enlargement, expansion, renovation, operation, maintenance, relocation and removal of all signs within the City visible from any street, sidewalk, public right-of-way, or public space.
B. 
The provisions of this chapter shall not apply to safety signs, road signs, historical markers, or highway directional signs erected by municipal or public agencies.
C. 
This chapter shall in no event be construed to prohibit the temporary decoration of premises in any district during religious, patriotic or holiday seasons in a customary manner.
D. 
If any portion of this chapter is found to be in conflict with any other provision of any zoning, building, fire safety or health ordinance of the City or other local or state agency, the provision which establishes the higher standard shall prevail.

§ 350-11.3 Sign permits.

A. 
Permit required. Except as hereinafter provided, no person shall erect, alter, construct, relocate or cause to be erected, altered, constructed or relocated any sign without first having obtained a sign permit from the City of Geneva CEO as required by this chapter.
B. 
Signs requiring permits. Sign permits are required for certain sign types, depending upon its location, design, or size. The table below indicates permit requirements by sign type.
Sign Type
Permit Required
Sign Regulations
A-Frame
No
Awning
Yes
Directional
No
Governmental
No
Ground
Yes
Incidental
No
Internal
No
Lawn
No
Marquee
Yes
Neon
No
Noncommercial
No
Pole
Yes
Projecting
Yes
Suspended
Yes
Wall
Yes
Window
No
Temporary
Yes
C. 
NYS Office of Parks, Recreation, and Historic Preservation permit. Per § 13.07 of NYS Parks, Recreation, and Historic Preservation Law, any proposed sign within 500 feet of a State Park or Parkway boundary shall require a permit from the NYS Office of Parks, Recreation, and Historic Preservation.
(1) 
Signs no more than 24 square feet in area, less than 15 feet above ground level, and located on the front of a building are exempt from this provision.
(2) 
NYS Parks, Recreation, and Historic Preservation Law permit approval must be obtained prior to submitting a sign application to the City of Geneva.
D. 
Permit exceptions. The following actions shall not require the issuance of a new sign permit provided such maintenance, changes, or alterations do not in any way alter the physical size, design, or nature of the sign.
(1) 
Normal maintenance and repair of a sign not involving structure changes, including, but not limited to, repainting, repairing, changing of parts, or cleaning.
(2) 
Changes in the sign user, owner, or owner of the property on which the sign is located.
E. 
Alteration. Any sign for which a permit has been issued shall not be modified, relocated, altered, or replaced, unless an amended or new sign permit is obtained from the CEO.
F. 
Expiration. A sign permit shall expire if the sign for which the permit has been issued is not fully constructed within 180 days from the date of issuance of the sign permit. The CEO may grant an extension provided the applicant submits a written request with sufficient reason for the delay in construction.
G. 
Revocation. The CEO, at any time for a violation of this chapter, may issue a notice of violation. A written notice of the violation including all reasons for the violation shall be mailed to the property, building, and/or sign owner. Said violation must be corrected within 30 days of the date of notice, otherwise the sign permit shall be revoked and the sign in question shall be required to be removed.

§ 350-11.4 Sign permit applications.

A. 
Application submittal.
(1) 
Sign permit applications shall be submitted to the CEO on the appropriate forms provided by the City of Geneva.
(2) 
Incomplete applications will not be processed. The CEO shall provide written or electronic notice of application deficiencies to applicants. If such deficiencies are not corrected within 30 days of notice, the application will be considered withdrawn.
B. 
Application requirements. The following shall be provided in all sign permit applications. The CEO may require application materials to be prepared by a licensed engineer or sign professional if deemed necessary for adequate review of the proposed sign.
(1) 
Name, address, contact information, and signature of the applicant.
(2) 
Name, address, and signature of the building and/or property owner (if not the applicant), and a statement of consent for the applicant to seek such sign permit.
(3) 
All applicable permit fee(s).
(4) 
Dimensions and drawings indicating the size, shape, construct, materials, and layout of the proposed sign(s).
(5) 
Site plan and elevations indicating the proposed location and size of the sign(s) drawn to scale.
(6) 
Color illustrations and/or photographs of the proposed sign and sign area.
(7) 
Proposed illumination system, if any, and the type of lighting to be used.
(8) 
Plan for removal of the sign(s) and restoration of the building facade, ground, or other feature to which the sign(s) is proposed to be attached.
(9) 
Proof of NYS Parks, Recreation, and Historic Preservation Law permit approval, if applicable (refer to § 350-11.3C).
(10) 
Any additional site and/or sign information deemed necessary by the CEO for the proper review of such application.
C. 
Review criteria. The approval of sign permit applications shall be based upon the following criteria:
(1) 
The scale, color, texture and materials of the sign will be compatible with the style, color, texture and materials of the building on which it is located as well as neighboring buildings;
(2) 
The sign is not confusing or distracting, nor will it create a traffic hazard or otherwise adversely impact public safety;
(3) 
The sign follows the design guidelines outlined in § 350-11.15 to the greatest extent practicable; and
(4) 
The sign is otherwise compliant with this chapter and all other applicable local, state, and federal laws and regulations.

§ 350-11.5 Review procedures.

A. 
Administrative review procedures.
(1) 
The CEO may approve, approve with modifications, or deny a sign application as part of administrative review.
(2) 
The CEO may, at his or her discretion, refer any sign application to the Planning Board for review and issuance of an advisory opinion. Such review may occur at any regularly or specially scheduled Planning Board meeting.
(3) 
The CEO may utilize the opinion of the Planning Board in the issuance of his or her decision to approve, approve with modifications, or deny a sign application.
(4) 
Any person aggrieved by a decision for a sign permit by the CEO may submit an appeal to the City of Geneva Zoning Board of Appeals. Such appeal must be made within 30 days of the date of decision.
B. 
City Council review. Applications for signs that encroach upon public property, with the exception of a-frame signs, shall be subject to review and approval by City Council under the following procedures.
(1) 
Sign permit applications shall be submitted to the CEO at least 10 business days prior to the City Council meeting at which such application is to be considered. Upon receipt of all required information, the CEO will submit all materials to the City Council for their review.
(2) 
The City Council shall review all sign applications received from the CEO. Such review may occur at any regularly or specially scheduled City Council meeting.
(3) 
The City Council may approve, approve with modifications, or deny a sign permit application upon consideration of the application's conformance to the applicable requirements contained in this chapter, consistency with the architectural style of the building or structure with which the proposed sign or signs is associated, and all other applicable laws and ordinances.
(4) 
The City Council may, at their discretion, refer any sign application to the Planning Board for review and issuance of an advisory opinion. Such review may occur at any regularly or specially scheduled Planning Board meeting.
(5) 
The City Council may utilize the opinion of the Planning Board in the issuance of their decision to approve, approve with modifications, or deny a sign application.
C. 
Business Improvement District guidance. Applicants for signs located within a Business Improvement District (BID), as established by Chapter 116 of the City of Geneva Code, guidance from the Commercial Design and Advisory Team (CDAT) or other such designated BID committee for assistance in developing high-quality sign designs. No Sign Permit will be issued by the CEO until the guidance and approval of the CDAT committee has been issued as directed in Chapter 351, Zoning Appendix, § 351-7, Signs.
D. 
Development plan or special permit review. Developments subject to review and approval under this chapter may have proposed signage reviewed and approved as part of the special permit or development plan review process. In the event of such review, all required sign permit application materials shall be provided as part of the special permit or development plan application.

§ 350-11.6 Measurement.

A. 
Sign area.
(1) 
Single sign face. The area of a sign shall be computed by means of the smallest square, circle, rectangle, triangle, or geometric combination thereof that will encompass the extreme limits of the writing, representation, emblem, graphic, and/or other display, together with any material, backdrop, or structure on which it is placed. See Figures 1 and 2.
350 Figure 1 Single Sign Face.tif
350 Figure 2 Single Sign Face.tif
(2) 
Multifaced signs. In the case of a multifaced sign, only one side of the sign is considered in determining sign area if the sides of the sign are back-to-back or diverge at an angle of 45° or less.
(3) 
Structural support not included. The supporting structure or bracing of a sign shall not be computed as part of the sign area unless such supporting structure or bracing is made a part of the message with the inclusion of any text or graphics. If such is the case, a combination of regular geometric shapes which can encompass the area of said text or graphics shall be included as part of the total sign area computation.
B. 
Sign height.
(1) 
Freestanding sign. The height of a freestanding sign shall be calculated by measuring the vertical distance between the top part of such sign or its structure, whichever is highest, to the elevation of the ground directly beneath the center of the sign. See Figure 3.
(2) 
Other signs. The height of an awning, projecting, suspended, wall, or window sign shall be determined by measuring the vertical distance between the top part of the sign face or structure, whichever is highest, to the bottommost edge of the sign face. See Figures 1 and 2.
350 Figure 3 Sign Height.tif

§ 350-11.7 Safety provisions.

All signs shall be designed, constructed, and located in accordance with the following criteria to protect the general health, safety, and welfare of the public.
A. 
No sign shall be erected, constructed, or maintained so as to obstruct free egress from a window, door or fire escape, to interfere with any opening required for ventilation, or to become a menace to life, health or property.
B. 
No sign shall be erected at or near any intersection of streets, alleys, or railways in a manner that obstructs free and clear vision for pedestrians, bicyclists, and motorists.
C. 
No sign shall be of a shape, color, or design that may be confused with any authorized traffic control device.
D. 
No rotating beam, beacon, or flashing illumination resembling an emergency light shall be used with any sign display.
E. 
Signs shall maintain clearance from high voltage power lines.
F. 
The erection of any sign and its supports, including any wiring and/or electrical components utilized therein, shall be consistent with the requirements of the NYS Uniform Code and National Electrical Code, as applicable.
G. 
The erection of any sign, its supports, wiring, or other structural and/or electrical elements may be subject to inspection and approval by the CEO.

§ 350-11.8 Design and construction.

A. 
All signs shall be constructed of permanent, weather resistant, and durable materials, except for banners, flags, temporary signs, and window signs otherwise in conformance with this chapter.
B. 
Where applicable, signs shall be supported by sign structures that are designed to resist wind pressures, dead loads, and lateral loads in accordance with the appropriate provisions of the NYS Uniform Code. All sign supports may be reviewed as part of the sign design.
C. 
All sign lettering shall be permanently affixed to the sign. Ground signs utilizing manual changeable copy shall be enclosed and locked.
D. 
No sign may be constructed of untreated, unfinished, or unpainted wood, or sandblasted metal. All wood components of signs must be sealed and protected from the elements.

§ 350-11.9 Illumination.

A. 
In no event shall any illuminated sign or lighting device be placed so as to permit the beams and illumination therefrom to be directed upon a public street, highway, sidewalk or adjacent premises so as to cause glare or reflection that may constitute a traffic hazard or nuisance.
B. 
All lighting fixtures shall be dark sky compliant and directed so as not to cast an illumination of more than two foot-candles on adjacent nonresidential properties or more than 0.3 of a footcandle on adjacent residential properties.
C. 
All illumination shall be a steady, continuous burning of bulbs or lights. The flashing, blinking, oscillating, rotating or intermittent turning on and off of any illuminating device is prohibited.
D. 
Overhead wires or exposed wires on a sign or its supporting members are prohibited.
E. 
Internally illuminated signs shall be prohibited. However, reverse channel illumination to produce a halo effect may be utilized in districts where illumination is permitted.

§ 350-11.10 Location.

A. 
No sign shall obscure, alter, or cover the architectural features of any building.
B. 
All signs shall be located on the same property for which the sign is intended to be applicable.
C. 
All signs shall maintain at least a ten-foot setback from all property lines, unless otherwise noted within this chapter.
D. 
Per § 13.07 of New York State Parks, Recreation, and Historic Preservation Law, any proposed sign within 500 feet of a state park or parkway boundary shall require a permit from the NYS Office of Parks, Recreation, and Historic Preservation. See § 350-11.3C.

§ 350-11.11 Maintenance and repair.

A. 
All signs shall be maintained in safe and good structural condition, in compliance with all applicable building and electrical codes, and in conformance with this chapter at all times.
B. 
Such maintenance includes replacement of all defective bulbs, parts, materials, painting, repainting, cleaning, replacement of copy, and other acts required for maintenance of such sign.
C. 
If any sign does not comply with these standards, the CEO may require its removal.

§ 350-11.12 Removal of signs.

A. 
Where required by this chapter, the removal of signs shall be the sole responsibility of the property owner. If said sign is not removed within 30 days of the date of written notice by the CEO, the CEO or designee is authorized to affect its removal.
B. 
The CEO may remove any sign that is found to be in violation of this chapter. The property owner shall subsequently be given written notice of such sign removal. If the sign is not claimed within 30 days of the written notice, the CEO may dispose of the removed sign.
C. 
Any costs incurred for the removal of a sign shall be fully reimbursed to the City of Geneva by the sign permit holder. Such costs may be assessed to the property for collection by the City.

§ 350-11.13 Signs authorized without permit.

The following types of signs may be erected in the City without obtaining a sign permit. Although permits are not required for these signs, they shall conform to all other requirements of this chapter or may be subject to removal by the CEO.
A. 
A-frame signs. A-frame signs shall not require a permit provided the following conditions are met:
(1) 
The sign is located in a nonresidential district and does not interfere with vehicular, pedestrian, or bicycle access or visibility.
350 A-Frame Sign.tif
(2) 
There is no more than one a-frame sign per use and the sign does not exceed four feet in height and six square feet in area.
(3) 
The sign is not illuminated.
(4) 
The sign is not located in the public right-of-way. The CEO may permit the placement of a-frame signs in the sidewalk area in the CB and CB-5 Districts, provided the proposed location does not violate Subsection A(1) above.
(5) 
The Sign will be located in the front of and on the property of the Business for which it is advertising.
(6) 
The sign is brought in each day at the close of business.
B. 
Directional and incidental signs. Signs that provide direction to pedestrians, bicyclists, or motorists, and signs erected to identify addresses, warnings, hours and days of operation, and the like, shall not require a sign permit, provided the following conditions are met.
(1) 
All signs are located entirely on the property to which they pertain and do not contain a commercial message (e.g., business name).
(2) 
No sign exceeds an area of six square feet in a residential district, or 12 square feet in a nonresidential district, and is no more than three feet in height. The cumulative area of all signs shall not exceed 12 square feet in a residential district, or 16 square feet in a nonresidential district.
(3) 
Signs located within residential districts are not illuminated.
(4) 
No sign extends above the first floor of any given structure nor projects beyond property lines.
C. 
Governmental signs. Any official sign, public notice, or warning sign supported by federal, state or local law, including but not limited to signs erected and maintained pursuant to and in discharge of any government functions. (Example: NYS inspection station or authorized repair shop identification). There are no size requirements or time limits for governmental signs.
D. 
Internal signs. Signs within a building where such sign is intended only to be seen from within the enclosed space and is so oriented.
E. 
Lawn signs. Lawn signs shall be allowed on any lot without a permit provided the following conditions are met:
(1) 
No single sign exceeds three feet in height and six square feet in area.
(2) 
The cumulative area of all signs on the lot does not exceed 12 square feet.
(3) 
No sign is displayed for more than 60 days in a 120-day period.
(4) 
No sign is illuminated.
F. 
Neon signs. Neon signs are permitted in nonresidential districts without a permit, provided they conform to the following:
(1) 
The cumulative area of signs does not exceed 15% of the window area.
(2) 
There are no more than three signs per use.
G. 
Noncommercial signs. Any sign that does not contain a commercial message shall not require a sign permit, provided such sign is in conformance with the following:
(1) 
The sign is not illuminated.
(2) 
The sign conforms to the requirements for type, size, and location as provided in § 350-11.17.

§ 350-11.14 Prohibited signs.

The following signs are prohibited within the City:
A. 
Any sign for which no sign permit was issued, for which a sign permit was revoked, or any other sign not explicitly authorized herein.
B. 
Any sign that is not properly maintained, considered structurally unsound, hazardous, or otherwise unsafe.
C. 
Any sign on a utility pole, tree, rock, ledge or other natural feature, whether on public or private property.
D. 
Any sign that is no longer applicable or relevant to the use of the premises on which the sign is located.
E. 
Any sign that is located off-premise from the use and/or structure to which it serves.
F. 
Any sign that contains words or pictures of an obscene or pornographic nature.
G. 
Any sign that emits audible sounds, odor, or visible matter.
H. 
Any sign that is internally illuminated, except for reverse channel illumination as provided for by this article.
I. 
Any sign that may be confused with a traffic control sign, signal or device or the light of an emergency or road equipment vehicle or any sign which hides from public view any traffic or street sign, signal, or device.
J. 
Any sign that flashes, blinks, rotates, or revolves, or utilizes unshielded lighting devices, mirrors, or reflective material.
K. 
Any sign that is mounted on wheels or mounted on any structure on wheels.
L. 
Any sign that is painted on a wall, fence, or other structure, except for works of art that contain no commercial message.
M. 
Any sign projecting above the roof of a structure.
N. 
Any banner, poster, pennant, ribbon, streamer, spinner, or balloon, unless such material is utilized as temporary signage subject to the regulations of § 350-11.17(I).

§ 350-11.15 Sign design guidelines.

The following sign design guidelines are intended to provide applicants, the CEO, and the Planning Board with guidance for best practices in addressing issues related to sign compatibility, legibility, placement, and color.
A. 
Compatibility.
(1) 
Signs should be constructed of high quality materials compatible with the building form and desired character of the area in which they are located.
(2) 
Signs should be appropriately scaled for the building or site upon which they are located, so as not to dominate the facade or streetscape.
(3) 
Signs on buildings that have a monolithic or plain facade should be used to create visual interest through appropriate sign design features, scale, and proportions.
(4) 
Signs should be designed to include relief in the lettering or sign face to create shadows and provide depth and visual interest.
B. 
Legibility.
(1) 
Hard to read, intricate typefaces should be avoided. The variation of lettering styles on a single sign should be limited to two for small signs and three for larger signs.
(2) 
Letters and words should not be spaced too closely together. Generally, letters should not occupy more than 75% of the sign area.
(3) 
Large areas of blank spaces should be avoided. Generally, 50% or more blank area should be avoided for boxed sign areas or framed signs.
C. 
Placement.
(1) 
Signs should be so located to respect and compliment a building's facade, utilizing logical signage areas created by existing architectural details or ornamentation.
(2) 
Signs should be placed at or near the public entrance to a building to indicate the most direct access.
D. 
Color.
(1) 
Signs should feature substantial contrast between the color and material of the background and text, graphics, or symbols.
(2) 
Sign colors should complement the materials and colors of adjacent buildings, including accent and trim colors, where applicable.
(3) 
Use of color and color combinations utilized for signs should be limited. Generally, a sign should not utilize more than three colors, including accent colors.
(4) 
Day-Glo or florescent colors should be avoided.

§ 350-11.16 Regulations by zoning district.

A. 
The following table indicates the number and types of signs permitted in the City of Geneva by zoning district.
(1) 
A "•" indicates that the sign type is permitted and may be illuminated.
(2) 
A "○" indicates that the sign type is permitted but may not be illuminated.
(3) 
A "-" indicates the sign type is prohibited.
(4) 
Reverse channel illumination to produce a halo effect may be utilized in districts where illumination is permitted.
Zoning Districts
Max. No. of Differing Sign Types
Awning
Ground
Marquee
Pole
Projecting
Suspended
Wall
Window1
Temporary1
LDR, MDR, MR
1 per use
NB
2 per use
CB
2 per use
GB, MU-I
2 per use
MU-H, MU-C
2 per use
AT, OS
2 per use
Sign Type Requirements
A
B
C
D
E
F
G
H
I
Zoning Districts
Max. No. of Differing Sign Types
Awning
Ground
Marquee
Pole
Projecting
Suspended
Wall
Window1
Temporary1
LDR, MDR, MR
1 per use
NB
2 per use
CB
2 per use
GB, MU-I
2 per use
MU-H, MU-C
2 per use
AT, OS
2 per use
Sign Type Requirements
A
B
C
D
E
F
G
H
I
B. 
There are certain building and development configurations that warrant the permission of additional signage to provide adequate visibility and identification for motorists, pedestrians, and bicyclists. The following table indicates the permitted number of signs and sign types for such certain building and development configurations. Unless noted as additional signage, these regulations shall supersede those of Subsection A above.
Development Configuration
Permitted Sign Type and Standards
Single- or Multifamily Residential Development
Per entrance1
One additional ground sign, in conformance with § 350-11.17(B)
Campus Style Development
Per entrance1
One additional ground sign, no more than 40 square feet in area and 8 feet in height
Mixed-Use or Multitenant Commercial Development
Per use or tenant
Up to 2 sign types in conformance with § 350-11.17, except ground and pole signs
Per lot
One ground or pole sign in conformance with § 350-11.17B or D
Multi-Story, Mixed-Use or Multi-Tenant Commercial Building
Per first-floor use
Up to 2 different sign types in conformance with § 350-11.17
All upper floor uses
One shared wall, projecting, or suspended sign in conformance with § 350-11.17
NOTE:
(1)
The additional signage shall be permitted only to entrance points from public streets and/or streets designated as primary entrances.

§ 350-11.17 Regulations by sign type.

A. 
Awning sign. A sign that is part of or attached to a roof-like protective cover of canvas or other flexible material over a door, entrance, window or outdoor service area that projects from the facade of a structure.
(1) 
All awning signs shall be in conformance with the standards of the following table.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per awning
1 per awning
1 per awning
1 per awning
Max. area
75% of valence area
75% of valence area
75% of valence area
75% of valence area
Min. clearance1
9 feet
9 feet
9 feet
9 feet
Illumination
NOTE:
(1)
Measured from the elevation of the ground directly beneath the center of the awning to the bottommost edge of the awning.
(2) 
Additional regulations.
(a) 
Awning signs shall be limited to the valence area.
(b) 
A single use may utilize no more than two awnings for signage. Where a single use has more than one awning, each awning shall match in color and style.
(c) 
Where an awning relates to more than one use, each use shall be entitled to one sign on such awning provided the color and style of the signs are the same.
(d) 
Awnings upon which a sign is to be placed shall be comprised of high-quality, weather-resistant materials designed for exterior use.
350 Awning Sign Example.tif
B. 
Ground sign. A sign not attached to any building or structure, which may be flush with the ground or supported by two columns or posts provided the distance between the ground and bottommost edge of the sign is no greater than three feet.
(1) 
All ground signs shall be in conformance with the standards of the following table.
(2) 
No ground sign shall be permitted where the principal structure on the lot has a front setback of less than 10 feet.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per lot
1 per lot
1 per lot
1 per lot
1 per building
1 per building
Max. area
6 square feet
16 square feet
20 square feet
36 square feet
24 square feet
24 square feet
Max. height
3 feet
4 feet
4 feet
6 feet
6 feet
6 feet
Illumination
Permitted
Permitted
Permitted
Permitted
Permitted
(3) 
Additional regulations.
(a) 
All ground signs shall have a landscaped area at the base of the sign. The landscaping shall fully surround the sign and utilize appropriate plantings so as not to obscure the visibility of the sign.
(b) 
All plantings shall be properly manicured and maintained as the season may require. Dead or decaying plant material shall be replaced by the sign owner within 30 days of written notice by the Sign Officer.
(c) 
External lighting fixtures may be mounted on the ground or on the sign. Lighting fixtures mounted on the ground shall be shielded and directed so as to illuminate only the sign face.
350 Ground Sign Example.tif
C. 
Marquee sign.
(1) 
No building or use may have more than one marquee sign.
(2) 
All location, dimensional, and illumination requirements for marquee signs shall be determined with review and approval by the Planning Board. The Planning Board may seek an advisory opinion of the Historic Districts and Structures Commission as deemed necessary.
D. 
Pole sign. A sign not attached to any building or structure, which may be supported by one or two columns or posts where the distance between the ground and bottommost edge of the sign is greater than three feet.
(1) 
All pole signs shall be in conformance with the standards of the following table.
(2) 
No sign shall be permitted where the principal structure on the lot has a front setback of less than 10 feet.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per lot
Max. area
24 square feet1
Max. height
12 feet
Illumination
Permitted
NOTE:
(1)
For every foot over four feet that the sign face is elevated, the maximum area allowable shall decrease by two square feet.
(3) 
Additional regulations.
(a) 
All pole signs shall have a landscaped area at the base of the sign. The landscaping shall fully surround the sign and utilize appropriate plantings so as not to obscure the visibility of the sign.
(b) 
All plantings shall be properly manicured and maintained as the season may require. Dead or decaying plant material shall be replaced by the sign owner within 30 days of written notice by the Sign Officer.
(c) 
External lighting fixtures may be mounted on the sign only.
350 Pole Sign Example.tif
E. 
Projecting sign. A sign which is wholly dependent upon a building for support and which projects more than 12 inches from such building.
(1) 
All projecting signs shall be in conformance with the standards of the following table.
350 Projecting Sign Examples.tif
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per use
1 per use
1 per use
1 per use
Max. area
6 square feet
6 square feet
8 square feet
8 square feet
Max. height
2 feet
2 feet
3 feet
3 feet
Illumination
Permitted
Permitted
Permitted
Permitted
F. 
Suspended sign. A sign attached to and supported by the underside of a horizontal plane.
(1) 
All suspended signs shall be in conformance with the standards of the following table.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per use
1 per use
1 per use
1 per use
Max. area
6 square feet
6 square feet
8 square feet
8 square feet
Max. height
2 feet
2 feet
3 feet
3 feet
Illumination
Permitted
Permitted
Permitted
Permitted
G. 
Wall sign. A sign fastened to the wall of a building or structure in such a manner that the wall becomes the supporting structure for or forms the background surface of the sign and which does not project outward more than 12 inches from such building or structure.
(1) 
All wall signs shall be in conformance with the standards of the following table.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per use
1 per use
1 per facade
1 per facade
1 per facade
1 per facade
Max. area
4 square feet
8 square feet
20% of facade or 36 square feet1
20% of facade or 50 square feet1
20% of facade or 36 square feet1
12 square feet
Max. height
2 feet
2 feet
4 feet
6 feet
4 feet
4 feet
Illumination
Permitted
Permitted
Permitted
Permitted
Permitted
NOTE:
(1)
The more restrictive maximum sign area requirement shall prevail.
350 Wall Sign Examples.tif
H. 
Window sign. A sign visible from a sidewalk, street or other public place, painted or affixed on glass or other window material, or located inside within three feet of the window, but shall not include graphics in connection with customary display of products.
(1) 
All window signs shall be in conformance with the standards of the following table.
(2) 
Window signs shall be limited to first floor windows only.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
n/a
n/a
n/a
n/a
n/a
n/a
Max. area
20% of window area
20% of window area
20% of window area
20% of window area
20% of window area
20% of window area
Illumination
I. 
Temporary sign. A sign which is not intended to be used for a period of time exceeding 60 days and is not attached to a building, structure, or ground in a permanent manner.
(1) 
All temporary signs shall be in conformance with the standards of the following table.
(2) 
Temporary signs shall not be displayed for more than 60 days in a 120-day period. This may be extended for up to two additional sixty-day periods upon written request to the CEO setting forth the special circumstances requiring such extension.
LDR, MDR, MR
NB
CB, CB-5
GB, MU-I
MU-H, MU-C
AT, OS
Max. number
1 per use
1 per use
1 per use
1 per use
1 per use
1 per use
Max. area/height
See restrictions of sign type most closely aligned with style of the temporary sign.
Illumination

§ 350-11.18 Digital signs.

The following requirements shall apply to any sign utilizing digital technology.
A. 
The use of digital sign technology shall be limited to districts where illumination is permitted.
B. 
The extent of sign face area utilizing digital sign technology, including any screens or other display area, shall not exceed 25%.
C. 
Digital technology shall not be utilized in any wall sign, projecting sign, suspended sign, awning sign, or window sign.
D. 
Digital signs shall display static messages with no animation, no effects simulating animation, and no video.
E. 
Changes in copy, message, or graphics shall occur no more than once every 30 seconds.
F. 
Each transition shall be accomplished immediately with no fade, scroll, flash, spin, revolve, shake or include any other type of movement or motion.
G. 
Digital signs shall be equipped with photosensitive equipment that is programmed to automatically adjust the brightness and contrast of the sign in direct relation to the ambient outdoor illumination.
H. 
The illuminance of a digital sign shall be measured with an illuminance meter set to measure footcandles accurate to at least two decimals. Illuminance shall be measured with the digital sign off, and again with the digital sign displaying a white image for a full-color-capable sign, or a solid message for a single-color sign. All measurements shall be taken at a height of at least five feet and a distance determined by the following calculation. All fractions shall round up to the nearest foot.
I. 
The difference between the digital sign measurements when off and when displaying a solid-message (using the digital sign measurement criteria) shall not exceed 0.3 footcandles, regardless of ambient lighting conditions.
J. 
All digital signs shall be equipped with a sensor or other device that automatically determines the ambient illumination and programmed to automatically dim according to ambient light conditions, or that can be adjusted to comply with the 0.3 footcandle measurements.
K. 
Digital signs shall be programmed or set in such a manner that the display will turn dark and emit no light in case of malfunction.
L. 
No digital sign shall be located within 50 feet of a residential district or use as measured in a straight line from the location of the sign to the nearest residential property line.

§ 350-11.19 Nonconforming signs.

A. 
Any sign that does not comply with this chapter is eligible for characterization as a legal nonconforming sign if the sign complied with all requirements in effect at the time it was erected.
B. 
Nonconforming signs must be brought into compliance with this chapter under the following conditions:
(1) 
The sign is altered in any way, such as size, design, structure, or type of illumination (except for normal maintenance).
(2) 
The sign is relocated.
(3) 
The sign or its structural materials are wholly replaced.
C. 
Any nonconforming sign that is removed from its position or siting and not replaced in-kind within 60 days shall be presumed to be abandoned and discontinued, and, therefore, may not be restored or reerected except in compliance with this chapter.
D. 
No nonconforming sign may be altered in any way that would increase its nonconformity with the regulations of this chapter, including but not limited to area, height, setback, and illumination.
E. 
Nothing in this section shall relieve the owner or user of a nonconforming sign or owner of the property on which the nonconforming sign is located from complying with the provisions of this chapter regarding safety, maintenance and repair of signs. Any repainting, cleaning, or routine maintenance or repair of the sign or sign structure shall not be deemed to modify the sign in any way.