The area of a sign shall be determined by the smallest rectangle that encompasses all of the letters or symbols that make up to the sign, together with the area of any background of a different color or material than the general finish of the building, whether painted or applied.

In no case shall lighted signs be so located that they constitute a hazard to vehicular traffic. Red and green lights shall be set back at least 75 feet from the point of intersection of the street lines at any corner.

The outlining by direct illumination of all or part of a building, such as a gable, roof, wall, side or corner, is prohibited, except during the Christmas season. This shall not be construed to prohibit the decorative lighting of religious and public buildings.

No high-intensity lights shall be used for general illumination of buildings or for any sign illumination.

No flashing or moving signs, except time and temperature information, or rooftop signs shall be permitted in any district.

Temporary or permanent signs resting on or attached to vehicles shall not be used as a means to circumvent the provisions of this chapter.

No streamers, pennants or similar advertising devices shall be displayed.

No business identification sign shall direct attention to a business, commodity, service, entertainment or attraction sold, offered or existing elsewhere than upon the same lot where such sign is displayed, or only incidentally sold, offered or existing upon such lot.

No sign permitted in this chapter shall be erected or installed prior to the issuance of a sign permit by the Building Inspector. Such sign permit shall be valid for a period of one year and may be renewed for subsequent one-year periods, provided that all of the requirements of the Sign Licensing Ordinance are complied with.

The provisions of this section shall not apply to safety signs, public road signs, historical markers or highway directional signs erected by municipal or public agencies. Traffic directional signs not exceeding three square feet in area shall be permitted on private property without a permit, provided that such signs shall conform to the provisions of § 235-45A regarding setbacks and §§ 235-45D and E.

Residential buildings shall be permitted to have one announcement or professional sign on each public street frontage not exceeding two square feet in area, except that a multiple dwelling or a group of multiple dwellings containing 50 or more dwelling units shall be permitted to have one announcement sign not exceeding six square feet in area at the principal building entrance or at the entrance driveway, and, in addition, each professional office or studio permitted in such a multiple dwelling or group of multiple dwellings may have one professional sign not exceeding two square feet in area. Such sign may be located on the building wall or in a required front yard, provided that it is set back at least 15 feet from all property lines and is not more than six feet above the natural ground level at its location.

A church or other place of worship may have one announcement sign not over 12 square feet in area on each public street frontage of its property, either fixed on the main wall of the building or located in the required front yard, provided that it is set back at least five feet from the front property line and at least 25 feet from all other property lines.

A parish house, club, school or public or semipublic building may have one announcement sign not over six square feet in area on each public street frontage of its property, either fixed on the main wall of the building or located in the required front yard, provided that it is set back at least five feet from the front property line and at least 25 feet from all other property lines.

All such signs may be double faced.

All such signs may be lighted only by a shielded light source attached to the sign.

Each building shall be permitted to have one wall sign attached to or incorporated in the building wall on each public street or off-street parking lot frontage. Such sign shall have:

Each building shall be permitted to have one freestanding sign on each public street or off-street parking lot frontage where the building is set back 40 feet or more from the property line at such frontage. Such signs shall have:

Such signs may be double-faced.

Such signs may either be interior lighted with nonglaring lights or may be illuminated by shielded floodlights.

There shall be no sign visible from off the premises, except for not more than two freestanding signs located within five feet of the principal entrance driveway. Such signs shall have:

Each building shall be permitted to have one wall sign attached to or incorporated in the building wall or related structural feature at the principal building entrances, provided that such signs shall not be visible from off the premises except from the front lot line. Such signs shall have:

In addition to other permitted signs in residence districts, one real estate or construction sign may be erected on each public street frontage. Such signs shall have:

In addition to other permitted signs in business districts, one real estate or construction sign not exceeding 12 square feet may be erected on each public street frontage; provided, however, that real estate or construction signs may also display business identification signs permitted in § 235-47.

In all districts, the Building Inspector may permit one temporary sign on each public street frontage, for a period of not more than 10 days, announcing a special event occurring on the premises of public and semipublic institutions. Such temporary signs shall have:

No temporary, real estate or construction sign shall continue to exist after the completion of the activity which it announces.