Holland Town Sheboygan County
City Zoning Code
City Zoning Code
ARTICLE XII
Signs
§ 330-64 Permit required.
No sign shall hereafter be located, erected, moved, reconstructed, extended, enlarged, converted, or structurally altered without a building permit except those signs excepted in § 330-65 of this chapter below and without being in conformity with the provisions of this chapter. The sign shall also meet all the structural requirements of any building codes.
§ 330-65 Signs permitted in all districts without permit.
[Amended 10-9-2023 by Ord. No. 2023-09; 4-14-2025 by Ord. No. 2025-04]
The following signs are permitted in all zoning districts without a permit, subject to the following regulations unless other restrictions set by Wisconsin State Statutes prevail:
A.
Signs over show windows or doors of a nonconforming business establishment announcing without display or elaboration only the name and occupation of the proprietor and not to exceed two feet in height and 10 feet in length.
B.
Agricultural signs pertaining to the production or sale of agricultural products on a farm which shall not exceed eight feet in height, shall not exceed 32 square feet on each side, and shall not be closer than 100 feet between signs.
C.
Real estate signs not to exceed 20 square feet in area which advertise the sale, rental, or lease of the premises upon which said signs are temporarily located.
D.
Name, home occupation, and warning signs not to exceed eight square feet located on the premises and not closer than 50 feet between signs.
E.
Bulletin boards of public, charitable, or religious institutions located on the premises.
F.
Memorial signs, tablets, names of buildings, and date of erection when cut into any masonry surface or when constructed of metal and affixed flat against a structure.
G.
Official signs, such as traffic control, parking restrictions, information, and notices.
H.
Temporary signs limited to one sign for each road on which the premises has road frontage which shall not be visible on the premises greater than 120 days, shall not exceed six feet in height, shall not exceed 16 square feet on each side, and which promote or publicize one of the following:
(1)
Community event. For example, a meeting, athletic event, concert, or play.
(2)
Site event. For example, construction, auction, or yard sale.
(3)
Personal event. For example, a birthday, anniversary, or graduation.
(4)
Personal opinion. For example, support of or opposition to a project, subject, or political campaign.
I.
Directory signs indicating the direction and distance to a specific cottage, dwelling, or recreation facility not to exceed five square feet in display area.
J.
Signs limited to one sign for each road on which the premises has road frontage and which advertise a business name, services offered, or products sold either on or off the premises on which the sign is located and shall not exceed the height or size limits set below.
(1)
On parcels less than one acre in size or having less than 100 feet of frontage on a public or private road, signs shall not exceed six feet in height and shall not exceed 16 square feet on each side.
(2)
On parcels one acre or greater in size and having 100 feet or greater of frontage on a public or private road, signs shall not exceed eight feet in height and shall not exceed 32 square feet on each side.
§ 330-66 Signs permitted in the B-1 Business District, M-1 Manufacturing and Industrial District and M-3 Mineral Extraction District.
[Amended 10-9-2023 by Ord. No. 2023-09; 4-14-2025 by Ord. No. 2025-04]
The following signs which advertise the business name, services offered, or products sold on the premises are permitted in the B-1 Business District, M-1 Manufacturing and Industrial District and M-3 Mineral Extraction District and are subject to the following regulations:
A.
Wall signs placed against the exterior walls of buildings shall not extend more than 12 inches outside of a building wall surface, shall not exceed an aggregate of 500 square feet in area for each road on which the premises has road frontage, and shall not exceed 20 feet in height.
B.
Projecting signs fastened to, suspended from, or supported by structures shall not exceed 100 square feet on each side for each road on which the premises has road frontage, shall not extend more than six feet in any required yard, shall not be less than 10 feet from all lot lines, shall not exceed a height of 20 feet, and shall not be less than 10 feet above a private sidewalk or 15 feet above a driveway or an alley.
C.
Ground signs limited to one structure supporting signs for each road on which the premises has road frontage shall meet all yard requirements for the district in which it is located and shall not exceed the height or size limits set below for each road on which the premises has road frontage.
(1)
Ground signs, other than in Subsections C(2) and C(3) below, shall not exceed 35 feet in height and shall not exceed an aggregate of 150 square feet on each side.
(2)
Ground signs, other than in Subsections C(3) below, within 150 feet of any paved surface of a state highway shall not exceed 50 feet in height and shall not exceed an aggregate of 250 square feet on each side.
(3)
Ground signs within 250 feet of any paved surface of an interstate highway, including entrance and exit ramps, shall not exceed 80 feet in height and shall not exceed an aggregate of 500 square feet on each side.
D.
Roof signs shall not exceed 25 feet in height above the roof, shall meet all the yard and height requirements for the district in which it is located, and shall not exceed an aggregate of 200 square feet on each side for each road on which the premises has road frontage.
E.
Window signs shall be placed only on the inside of commercial buildings.
§ 330-67 Location limited.
[Amended 4-14-2025 by Ord. No. 2025-04]
No sign, except those permitted in § 330-65 of this chapter above or where authorized as a conditional use under the provisions of Article VI of this chapter, shall be allowed to face a residential, conservation, or park district within 200 feet of such district boundary.
§ 330-68 Prohibitions.
Signs shall not resemble, imitate, or approximate the shape, size, form, or color of railroad or traffic signs, signals, or devices. Signs shall not obstruct or interfere with the effectiveness of railroad or traffic signs, signals, or devices. No sign shall be erected, relocated, or maintained so as to prevent free ingress to or egress from any door, window, or fire escape, and no sign shall be placed or be lighted in such a way as to cause glare or impair driver visibility upon public ways.
§ 330-69 Existing signs.
A sign lawfully existing at the time of the adoption or amendment of this chapter may be continued although the use, size, or location does not conform to the provisions of this chapter. However, it shall be deemed a nonconforming use or structure and the provisions of Article X of this chapter shall apply.
§ 330-70 General restrictions.
A.
Illumination. Where reflecting, radiating, or other illumination of signs is permitted:
(1)
Light shall not be projected toward or onto property located in residential districts or onto public streets.
(2)
Such illumination shall be indirect and the source of light shall not be exposed when located in a residential district.
B.
Conditions. Landscaping, architectural design, type of construction, sureties, continued maintenance, lighting, fencing, planting screens, operational control, hours of operation, traffic safety restrictions, increased yards, and other factors may be reviewed and required by the Town Plan Commission and Building Inspector before issuance of the building permit upon finding that they are necessary to fulfill the purpose and intent of this chapter.