Public notice, as defined herein, and written notice shall be given to the applicant, the Zoning Officer, such other persons as the Borough Council shall designate by ordinance, and to any person who has made timely request for the same. Written notices shall be given at such time and in such manner as shall be prescribed by ordinance or, in the absence of an ordinance provision, by rules of Borough Council. In addition to the written notice provide herein, public notice shall also include the posting of a sign at conspicuous locations along the perimeter of the subject property deemed sufficient by the Borough to notify potentially interested citizens. This sign(s) shall be posted at least one week prior to the hearing and will include the nature, date, time, and location of the hearing.