The following words, terms, and phrases, when used in this article, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:
IDENTIFICATION SIGN
A sign that identifies the business, owner or resident and/or the street address and which sets forth no other advertisement.
ILLUMINATED SIGNS
A sign that provides artificial light directly (or through any transparent or translucent material) from a source of light connected with such sign, or a sign illuminated by a light so shielded that no direct rays from it are visible from any public right-of-way or from the abutting property.
INSTITUTIONAL BULLETIN BOARD
A sign containing a surface area upon which is displayed the name of a religious institution, school, library, community center or similar institution and the announcement of its institutional services or activities.
MARQUEE SIGNS
An identification sign attached to a marquee, canopy or awning projecting from and supported by the building.
OFF-SITE SIGN
A sign advertising a business, activity or event, and located on a parcel of land different from the parcel on which the business, activity or event is located.
POLE SIGN
A sign supported by one or more uprights, poles or braces placed in or upon the ground surface and not attached to any building and having a sign area not more than 100 square feet.
PORTABLE SIGN
A freestanding sign not permanently anchored or secured to either a building or the ground.
PROJECTING SIGN
A sign which is generally perpendicular to and is supported by a wall of a building.
PYLON SIGNS
A sign supported by one post placed in the ground, not attached to any building. A pylon sign is of a height and dimension that can be seen from a substantial distance, primarily by freeway traffic, with the bottom of the sign at a higher elevation than the highest point of any building on the lot on which the sign is located.
REAL ESTATE SIGNS
A sign located on premises containing land or buildings for sale, rent or lease, or buildings under construction and intended for sale, rent or lease.
ROOF SIGN
Any sign erected, constructed and maintained wholly upon or over the roof of any building with the principal support on the roof structure.
SUBDIVISION SIGN
A sign placed at the primary entrance to a subdivision, containing information only about the subdivision. The term "subdivision sign" also refers to signs at the primary entrance to a mobile home park. Such signs being without moving part, not higher than 10 feet from the ground and no closer than 20 feet to any public right-of-way line.
TEMPORARY SIGN
A display, information sign, banner or other advertising device with or without a structural frame and intended for period of display limited to two weeks, including seasonal produce sales, decorative displays for holidays or public demonstrations.
WALL SIGNS
A sign which is attached directly to or painted upon a building wall and which does not extend more than 13 inches therefrom nor more than five feet above the roof line, with the exposed face of the sign in a plane parallel to the building wall.