As used in this article, the following terms have the meanings indicated, unless otherwise expressly stated:
SIGN
A name, identification, description, emblem, display, device or structure which is affixed to or printed on or represented directly or indirectly upon a building, structure or parcel of land; which is illuminated or nonilluminated; which is visible or intended to be visible from any public place; and which directs attention to a person, place, product, institution, business, organization, activity or service. Signs shall also include any permanently installed or situated merchandise, including any banner, pennant, placard or temporary sign, with the exception of the flags of the United States of America, the Commonwealth of Pennsylvania, the County of Montgomery and the Borough of Jenkintown.
SIGN TYPES AND ILLUMINATION
B.
ANIMATED SIGN
A sign with action or motion, flashing or color changes requiring electrical energy, but not including window-displayed computer monitors or wind-actuated elements such as flags, banners, or novelty items, e.g., reader board.
C.
AWNING SIGN
A sign painted on, printed on, or attached flat against, the surface of an awning.
D.
BEACON LIGHTING
Any source of electric light, whether portable or fixed, the primary purpose of which is to cast a concentrated beam of light generally skyward as a means of attracting attention to its location rather than illuminate any particular sign, structure or other object.
F.
BOX SIGN
Aluminum or steel fabricated frame and body with or without internal illumination designed to display acrylic, aluminum or three-dimensional plastic sign faces. See also "cabinet sign."
G.
BUSINESS SIGN
An on-premises sign that advertises or otherwise directs attention to a business, commodity, service, industry or other activity which is sold, offered or conducted, other than incidentally, on the premises upon which the sign is located or to which it is affixed.
H.
CABINET SIGN
A sign structure consisting of the frame and face(s), not including internal components, embellishments or support structure. See also "box sign."
I.
DIRECTIONAL SIGN
A sign conveying instructions regarding pedestrian and/or vehicular movement with respect to the premises on which it is located, such as the entrance and exit of a parking area.
J.
DIRECTORY SIGN
A sign on which the names and location of the occupants or the use of a building is given, including office building and religious directories.
K.
ELECTRONIC GRAPHIC DISPLAY
A sign or portion of a sign that displays electronic, static images, static graphics or static pictures, with or without text information, defined by a small number of matrix elements using different combinations of light-emitting diodes (LEDs), fiber optics, light bulbs or other illumination devices within the display area where the message change sequence is accomplished immediately or by means of fade. Electronic graphic displays shall include computer-programmable, microprocessor-controlled electronic or digital displays.
(1)
Signs shall only be located on nonresidential parcels located in the Town Center, Neighborhood Commercial Residential, and Gateway Commercial Districts.
(2)
Electronic graphic displays are permitted as part of the allowable type and size of signage in the applicable areas. The calculation of such signage must be incorporated as part of the overall sign calculation, not in addition to it.
(3)
Message duration. Any portion of the message must have a minimum duration (hold time) of 25 seconds and must be a static display. Messages may change immediately or fade in and out only and shall completely change to the next message within one second. No portion of the message may flash, scroll, twirl, twinkle, oscillate, rotate, blink, change color, or in any manner imitate movement.
(4)
Brightness (or illumination). Lighting from the sign must not exceed an intensity of 1/2 footcandle of light at the property line, as measured with a portable hand-held light sensor.
L.
FESTOON LIGHTING
An external means of illumination comprised of a group of strung bulbs.
M.
FREESTANDING SIGN
A self-supporting sign resting on or supported by means of poles, posts or standards.
N.
IDENTIFICATION SIGN
A sign whose copy is limited to the name of a building, institution or person and/or to the activity or occupation being identified.
O.
ILLUMINATED SIGN
Any sign that is lighted by internal or external lighting.
(1)
BACKLIT SIGN
A sign consisting of a cabinet containing a light source surrounded by one or more translucent faces, which may be illuminated for visibility.
(2)
CHANNEL LETTER
The most prevalent type of sign in use. These are fabricated letters/graphics with an internal illumination source such as neon tubing or light-emitting diodes (LEDs) or cold cathode tubing. They are used primarily in building or storefront signs. Reverse channel letters, where the surrounding area is indirectly illuminated (halo effect) are included in this definition.
(3)
GOOSE-NECK LIGHTING
Recognized by the curved support for a light fixture normally constructed out of steel conduit. It is typically used on storefront signs as a traditional solution.
(4)
HALO LIGHTING
Typically used for backlit letters to create a glow of light around the letter by illuminating the wall surface from within the letter form.
P.
INCIDENTAL SIGN
A sign, generally informational, that has a purpose secondary to the use of the lot on which it is located, such as "no parking," "entrance," "loading only," "telephone" and other similar directives. No sign with a commercial message legible from a position off the lot on which the sign is located or a sign which exceeds three square feet shall be considered incidental. In all instances, an incidental sign must be located on the same lot as the primary use for which information is being provided. No permit is required, and such signs shall be permitted in addition to the total allowable square footage permitted on a lot.
Q.
MARQUEE SIGN
Any sign attached to a marquee for the purposes of identifying a theater or movie house.
R.
MONUMENT SIGN
A sign attached to a brick, stone or masonry wall or structure that forms a supporting base for the sign display.
S.
MURAL
Artwork (can be paint or tiles) applied to the wall of a building, which covers all or most of the wall and depicts a scene, theme or event of natural, social, cultural or historic significance.
T.
NONILLUMINATED SIGN
Any sign that is not lighted.
U.
NONCONFORMING SIGN
A sign which has a valid permit, was erected prior to the effective date of this chapter or any subsequent amendment hereto and which does not otherwise conform to the provisions of this article.
V.
[3]OFF-SITE OUTDOOR ADVERTISING SIGN — A freestanding sign which directs attention to a business, commodity, service or entertainment facility that is not located, conducted, sold or offered upon the premises where such sign is located or which calls attention to a candidate, cause, public issue or any other kind of paid or unpaid commercial or noncommercial message.
[Added 11-28-2011 by Ord. No. 2011-6]
W.
ON-PREMISES SIGN
A sign that advertises or otherwise directs attention to an activity on the same lot where the sign is located.
X.
PARALLEL WALL SIGN
A sign mounted parallel to a wall or other vertical building surface that does not extend beyond the edge of any wall, roofline, or other surface to which it is mounted. A parallel wall sign shall not project more than 12 inches from the surface to which it is mounted.
Y.
PERSONAL EXPRESSION SIGN
A sign which displays an individual's political, religious or personal belief.
Z.
PORTABLE SIGN
Any sign, including vehicular signs, not permanently attached to the ground or building.
AA.
PROJECTING WALL SIGN
Any sign mounted to a wall or other vertical surface other than a parallel sign, that does not project more than four feet from the surface to which it is mounted, nor project above the wall, roofline or surface to which it is mounted, nor in any way interfere with normal pedestrian or vehicular traffic. The lowest part of any projecting sign or of any support thereof which extends over any street, sidewalk, alley or other public way in the Borough shall be at least 10 feet above the level of the walk or public way over which it extends, and the highest part shall not exceed a maximum height of 14 feet from ground level to top of the sign, provided that, in no instance shall the top of the sign or its supporting framework exceed the level of the roofline of the building to which it is attached.
BB.
REVOLVING SIGN
Any sign that revolves.
CC.
ROOF SIGN
A sign erected upon or above a roof or parapet wall of a building, and which is wholly or partly supported by that building.
DD.
SNIPE SIGN
A permanent or temporary sign or poster affixed to a tree, fence, utility pole or upon rocks or natural features.
EE.
TEMPORARY SIGN
A sign which advertises community or civic projects, construction projects, real estate for sale or lease, a commercial grand opening, or other special events on a temporary basis. The following types of signs shall be considered temporary signs:
(1)
BANNER SIGN
A temporary sign intended to be hung, either with or without frames, possessing characters, letters, illustrations or ornamentations applied to paper, plastic or fabric of any kind. National flags, flags of political subdivisions, and symbolic or decorative flags of any institution, neighborhood, residential use or business shall not be considered banners for the purpose of this chapter.
(2)
ARTISAN SIGN
Any sign giving the name or names of principal contractors, subcontractors, architects and lending institutions responsible for construction, landscaping or other improvements on the site where the sign is placed.
(3)
DEVELOPMENT SIGN
An on-premises sign on a building or lot which announces the nature, purpose or name of the prospective building/enterprise.
(4)
NONRESIDENTIAL BUSINESS SIGN
An on-premises sign that advertises or otherwise directs attention to a business, commodity, service, industry or other activity which is sold, offered or conducted, other than incidentally, on the premises upon which the sign is located or to which it is affixed.
(5)
POLITICAL SIGN
A temporary sign used in connection with a local, county, state or national election or referendum.
(6)
PORTABLE SIGN
Any sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported, including, but not limited to, signs designed to be transported by means of wheels; signs converted to A- or T-frames; menu and sandwich board signs; balloons used as signs; umbrellas used for advertising; and signs attached to or painted on vehicles parked and visible from the public right-of-way, unless said vehicle is used in the normal day-to-day operations of the business. Portable signs shall not be illuminated unless a conditional use is granted by the Borough Council.
(7)
REAL ESTATE SIGN
A temporary sign which advertises the sale, lease or rent of the property on which the sign is placed.
(8)
SPECIAL EVENT SIGN
On-premises window sign, banner or commemorative flag which advertises a grand opening or other special event.
(9)
STREET BANNER SIGN
Any banner sign which is stretched across and hung over a public right-of-way.
(10)
SUBDIVISION SIGN
An on-premises or off-premises directional sign advertising to the public the name of the subdivision project and the type of project to be built.
FF.
TIME AND TEMPERATURE SIGN
A display containing illuminated numerals flashing alternatively to show the time and temperature.
GG.
TRAILER SIGN
Any sign which is erected upon a structure having wheels or rollers facilitating movement from one location to another.
HH.
VEHICULAR SIGN
Any vehicle and/or trailer to which a sign is affixed in such a manner that the carrying of the sign is no longer incidental to the vehicle's purpose but becomes the primary purpose of the vehicle.
II.
WINDOW SIGN
A sign mounted or painted on a window or inside a structure, such that it is intended to be seen through a window from the outside.