The ARB may approve any application to it upon finding that the building or the portion thereof for which the permit was requested, if constructed, reconstructed, or altered in accordance with the submitted plan, would be in harmony with the purpose of this article, would not be visually offensive or inappropriate by reason of poor quality of exterior design, monotonous similarity or striking visual discord in relation to the site or neighboring properties, would not mar the appearance of the area, would not impair the use, enjoyment, and desirability, or reduce the value of neighboring properties, would not be detrimental to the character of the neighborhood, would not prevent the most appropriate utilization of the site or of adjacent land, and would not adversely affect the functioning, economic stability, prosperity, health, safety, and general welfare of the Village as a whole.