For the purposes of this chapter, except as the context may otherwise require, certain words and phrases used herein are defined as follows:
ACTIVITYThe type of business or use conducted upon the parcel of land.
ADVERTISING GRAPHICSGraphics which direct attention to an individual, business, product, commodity or service conducted, sold or offered elsewhere than on the premises where the sign is located (for example, a billboard).
ANIMATED GRAPHICSA. The movement of a sign body or any segment thereof, such as rotating, revolving, moving up or down or any other type of action involving a change of position of a sign body or segment thereof, whether caused by mechanical, illusional or other means.
B. A lighted sign on an intermittent or flashing circuit or the movement of any light used in connection with any sign, such as blinking, traveling, flaring or changing degree of intensity.
ARCHITECTURAL GRAPHICSLetters, symbols, shapes or words incorporated into any portion of a building and which can be recognized as such.
ATTRACTION BOARDA street graphic so constructed that all items of information are presented in print or electronic form and can be readily interchanged.
BANNERS and PENNANTSAdvertising devices affixed to poles, wires or ropes and made of cloth or plastic materials. Governmental flags are excluded from this definition.
CANOPIES and AWNINGSForms of permanent, temporary or portable roof-like coverings for entrances, window, etc.
CUT-OUT LETTERAny figure cut in the shape of a letter and supported independently on an awning or directly on a wall of a building. Any frame, artificial background or background support enclosing any letters excludes a letter from the classification of "cut-out."
CHANGEABLE COPY SIGNA sign on which the items of information are presented in print or electronic form and may be easily changed, either manually or electronically.
DIRECTIONAL GRAPHICAn advertising graphic located within the Township giving information and direction to an individual, business, products, commodity or service conducted, sold or offered at a location within the Township of Kingwood but not on the roadway along which the directional graphic is located.
EAVESThe projecting overhang at the lower edge of a roof.
FRONT or FRONTAGESurfaces of any building or facility that present themselves to a public right-of-way giving immediate access to the premises.
GRAPHICSAny device used for visual communication, including signs.
INDIRECT LIGHTINGThe use of fluorescent and other vapor light or incandescent lighting set apart from but directed towards the surface of the street graphic.
INTERIOR LIGHTINGThe use of fluorescent and other vapor light or incandescent lighting to illuminate a street graphic from behind the lettering or from inside the graphic structure.
ITEMS OF INFORMATIONA syllable, abbreviation, number, symbol, any geometric shape or broken plane. In computing items of information, the following lettering is not to be included:
A. Lettering less than three inches in height if it is contained in a wall graphic.
B. Letters less than 19 inches in height carved into or securely attached in such a way that they are an architectural detail of a building.
LANDSCAPE GRAPHICSSigns created through the use of plant materials, ground forms, rocks and other natural materials.
POLITICAL GRAPHICSGraphics advertising candidates for political office or involving a ballot issue.
PROJECTING GRAPHICSA graphic attached to a building or other structure and extending from the building wall or structure, including canopies and awnings which contain items of information.
READER BOARDA graphic displaying movable or changing characters, whether in print or electronic, for presentation of a message displayed for less than five continuous minutes.
RESIDENTIAL NAMEPLATEA graphic permitted for the sole purpose of identifying the inhabitants residing therein, the house name or the address.
ROOFLINEHighest continuous horizontal line of a roof. On a sloping roof, the roofline is the principal ridge line or the highest line common to one or more principal slopes of the roof. On a flat roof, the roofline is the highest continuous line of the roof or parapet, whichever is higher.
SIGNSAny device employing letters, words, symbols, etc., used or intended to attract the attention of the public from streets, sidewalks or other outside public areas. (See "street graphics.")
SIGNABLE WALL AREAThe area of the facade of a building up to the roofline which is free of doors, windows or major architectural details and can be enclosed by an imaginary rectangle.
STREAMERSLong, narrow, ribbon-like pieces of fabric or plastic less than one-foot wide, which flutter or blow in the wind.
STREET GRAPHICSEvery sign, bulletin board, projecting graphic, attraction board, ground graphic, wall graphic, reader board, window graphic, illuminated sign, projecting sign, official sign, including any item of information, letter, word, number, logo, symbol or combination thereof; model, mural, decoration, banner, flag, pennant, clock, thermometer, insignia, light or combination of lights, used or placed as an announcement or declaration to identify, advertise or promote the interest of any person, place, product or corporation when the same is placed in view of the general public from outside the structure (including interior window signs) on which it is placed.
WALL GRAPHICSA sign attached to, painted on or erected against a wall or flat vertical surface of a structure with the exposed face of the sign on a plane parallel to the face of said vertical surface.
WINDOW GRAPHICSAll signs attached to or applied directly onto the internal or external surface or set back less than four feet from the interior surface of any window in view of the general public from outside the structure.