A nonconforming use shall be deemed abandoned when there occurs such overt act as evidences an intent by the owner or the tenant to cease such prior use or activity. In any event, where an owner or tenant ceases such prior use or activity and fails to reinstate the same within a period of one year from the date of cessation or discontinuance, the same shall be conclusive evidence that there has in fact been an abandonment. In either of the aforesaid events, such use shall not thereafter be reinstated, and the structure shall not be reoccupied except in conformance with this chapter.