As used in this article, the following terms shall have the meanings indicated:
AREA OF A SIGN
The square foot area computed as nearly as possible as a rectangular area including all portions of the actual or implied face of the sign as well as structural trim.
BANNER
A non-rigid cloth, plastic, paper, canvas, or other non-rigid material sign typically related to a special event or promotion.
BANNER FLAG
A flag hung as a banner, not on a flag pole.
BILLBOARD/OFF-PREMISES SIGN
An off-premises sign is a sign displaying advertising copy that pertains to a business, person, organization, activity, event, place, service or product not principally located or primarily manufactured or sold on the premises on which the sign is located.
BUILDING WRAP SIGN
A sign composed of fabric, plastic, vinyl, Mylar or a similar pliable material that drapes, wraps or hangs over the side of a building, wall or window.
BUSINESS IDENTIFICATION SIGN
An on-premises sign is a sign identifying the establishment and/or advertising goods or services sold or produced on the premises on which the sign is located.
ELECTRONIC SIGNS
Any sign, video display, projected image, or similar device or portions thereof with text, images, or graphics generated by solid state electronic components. Electronic signs include, but are not limited to, signs that use light emitting diodes (LED), plasma displays, fiber optics, or other technology that results in bright, high-resolution text, images, and graphics.
ERECT
To build, construct, attach, hang, place, suspend or affix and shall also include the painting of wall signs.
FACE OF A SIGN
That area of a sign contained with the structural trim, or if there is no structural trim, which forms the background for the placement of lettering or other insignias of advertising.
FLAG
A piece of cloth, varying in size, shape, color and design, usually attached at on edge to a staff or cord, and used as the symbol of a nation, state or organization.
GROUND SIGN
A sign placed on the ground with that portion of the sign structure which provides support planted firmly into the ground or attached to a base planted firmly into the ground and not attached to any building, also known as a "monument sign."
MAJOR PUBLIC DESTINATION FACILITY
Major public destination facility means a structure providing as its primary use cultural services, public assembly, recreation, sports and entertainment facilities and having Indoor or outdoor seating to accommodate a minimum of 1,000 people at a single event.
MEMORIAL PLAQUES
Memorial plaques includes commemorative cornerstones, name plates and historical markers shall mean a sign or wall plaque bearing only the name of the owner, the name or use of the structure and its occupants, the date of erection of the structure or reading matter commemorating a person, event or significance of the location.
MONUMENT SIGN
See "ground sign."
OFF-SITE DIRECTIONAL AND INFORMATIONAL SIGN
A pole sign which directs vehicular and pedestrian traffic to a business, commodity, service, or entertainment conducted, sold or offered elsewhere than on the premises where the sign is displayed.
POLE SIGN
"Pole sign" shall mean any sign attached to a pole or poles, which pole or poles are firmly planted into the ground, causing the suspension of said sign off the ground.
ROOF
The upper surface of building extensions of permanent construction having structural supports to the ground and protruding over pedestrian cartways, and may be used as a sign base, provided its structural strength can be clearly demonstrated.
ROOF SIGN
A sign erected, constructed and maintained wholly upon or over the roof of any building.
SIGN
Includes every sign, ground sign, pole sign, wall sign, wall plaque, roof sign, illuminated sign, projecting sign, marquee, awning and canopy containing lettering or other advertising and shall include any announcement, declaration, demonstration, display, illustration, or insignia used to advertise or promote the interests of any person, firm, partnership, association, corporation, company or organization of any kind when the same is placed for outdoor viewing by the general public. The term "sign" shall further include all articles, matters or devices, whether or not containing lettering or advertising material, which have as their major purposes the attraction of patrons or calling attention to the business premises. When such articles are arranged in series of strings, such as strings of pennants, each string or article of pennants shall be treated as a separate sign. A sign shall include the painting of letters, numbers, characters or other renderings upon the surface of a window or an exterior wall of the structure. If such a sign is utilized by the property owner, then and in that event, the sign shall be shall treated and deemed to be a wall sign and shall be governed by the provisions for wall signs hereinafter set forth.
STREET FRONTAGE
The length of any boundary line of a parcel or contiguous parcels of ground owned by one entity, expressed in linear feet, which abuts upon a street. Excluded from the meaning of "street" are alleyways.
STRUCTURAL TRIM
The molding, battens, cappings, latticing and platforms which are attached to the sign structure.
WALL
The parapet above any wall of a building and may be used as a sign base, provided its structural strength can be clearly demonstrated.