Any person, firm or corporation that shall violate any provisions of this chapter shall, upon conviction thereof by any court authorized by law to hear and determine the matter, be fined such sum not exceeding $2,000, as such court in its discretion may impose; or, if the party so convicted is a natural person, such person may be imprisoned for such term not exceeding 90 days or be fined a sum not exceeding $2,000, or any combination thereof, as such court in its discretion may impose; or natural person may be imprisoned, fined and subject to community service not exceeding the maximum limits set forth herein, as such court in its discretion may impose. Each day that such violation continues beyond a 10-day period following written notice by the Construction Official or Zoning Officer or Borough Clerk served by certified or registered mail, or personal service, shall constitute a separate offense.