Specific definitions. As used in this article, the following terms shall have the meanings indicated:
BACKGROUND AREA OF A SIGN
The entire background area of a sign upon which copy could be placed. In computing the area of a sign background, only that face, or faces, which can be seen from any one direction at one time will be counted.
BEACON LIGHT
Any light with one or more beams, capable of being focused in several directions and rotated or revolved automatically.
BUILDING FACADE
A portion of any exterior elevation of a building extending from grade to the top of the parapet wall, or eaves, and the entire width of the building elevation.
FESTOON LIGHTING
A directly illuminated sign composed of either a group of incandescent bulbs hung or strung overhead or on building structures; or light bulbs not shaded or hooded or otherwise screened to prevent direct rays of light from shining on adjacent properties or rights-of-way.
ILLUMINATED SIGNS
A sign in which a source of light is used in order to make the message readable. This definition shall include internally and externally lighted signs.
(1)
DIRECT SIGN ILLUMINATION
A sign designed to give forth artificial light directly or through transparent or translucent material, from a source of light within the sign, including, but not limited to, neon, and exposed lamp signs.
(2)
FLASHING SIGN
An illuminated sign on which the artificial light is not maintained stationary and constant in intensity and/or color at all times when in use.
(3)
INDIRECT SIGN ILLUMINATION
A sign illuminated with a light so shielded that no direct rays therefrom are visible elsewhere on the lot where said illumination occurs. If such shielding device is defective, such sign shall be deemed to be a directly illuminated sign.
ROOFLINE
The juncture of the roof and the perimeter wall of the structure.
SIGN
Any object, device, display or structure, or part thereof, situated outdoors or indoors, which is used to advertise, identify, display, direct, or attract attention to an object, service, event, or location by any means, including words, letters, figures, design, symbols, fixtures, colors, illumination or projected images. Sign types and sign-related terms are further defined in Article XVIII of this chapter.
SIGN AREA
(1)
The area of a sign shall mean the area of all lettering, wording, and accompanying designs and symbols, together with the background on which they are displayed (whether such background is open or enclosed), but excluding any supporting framework and bracing which are solely incidental to the display itself, provided the same do not contain any lettering, wording, or symbols.
(2)
Where the sign consists of individual letters, designs, or symbols attached to a building, awning, wall, or window, the area shall be that of the smallest rectangle which encompasses all of the letters, designs, and symbols.
(3)
Where a sign consists of an identical double-face, only one side shall be considered in the calculation of area, but if the interior angle formed by the two faces is greater than 45°, then both sides of the sign shall be considered in the calculation of area.
SIGN HEIGHT
The distance from the highest portion of the sign to the mean grade at the base of the sign.
SIGN STRUCTURE
Any structure which supports or is capable of supporting a sign, whether or not an integral part of a building.
SIGN TYPES
(1)
AWNING SIGN
A sign painted, printed or affixed to an awning over windows or doors of a building. The surface of the sign must be flush with the surface of the awning.
(2)
ANIMATED SIGN
A sign with action or motion, flashing, or color changes requiring electrical energy, but not including wind-actuated elements such as flags, banners, or novelty items.
(3)
BUSINESS SIGN
An on-premises sign which advertises or otherwise directs attention to a business, commodity, service, industry, or other activity which is sold, offered, or conducted, other than incidentally.
(4)
CONSTRUCTION SIGN
Any sign giving the name or names of principal contractors, architects, and lending institutions responsible for construction on the site where the sign is placed.
(5)
DIRECTIONAL SIGN
Incidental sign designed to guide or direct pedestrians or vehicular traffic, for the convenience or safety of the public while on private property. No advertising shall appear on a directional sign.
(6)
DIRECTORY SIGN
A sign on which the names and location of the occupants or the use of a building is given, including office building and church directories.
(7)
FREESTANDING SIGN
A self-supporting sign resting on or supported by means of poles or standards, situated on the ground.
(8)
OFF-PREMISES SIGN
A sign which advertises or otherwise directs attention to an activity not on the same lot where the sign is located.
(9)
ON-PREMISES SIGN
A sign which advertises or otherwise directs attention to an activity on the same lot where the sign is located.
(10)
PARALLEL WALL SIGN
A sign mounted parallel to a wall or other vertical building surface, but which does not extend beyond the edge of any wall, roofline or other surface to which it is mounted, and does not project more than one foot from the surface to which it is mounted.
(11)
PERSONAL EXPRESSION SIGN
A sign which exhibits personal, political, or religious beliefs, as protected by the First Amendment to the Constitution of the United States.
(12)
PROJECTING WALL SIGN
Any sign mounted to a wall or other vertical surface other than a parallel sign, but which does not project more than four feet from the surface to which it is mounted, nor project above the wall, roofline, or surface to which it is mounted, nor in any way interfere with normal pedestrian or vehicular traffic.
(13)
REAL ESTATE SIGN
Any sign which is used to offer for sale, lease or rent the property on which the sign is placed.
(14)
REVOLVING SIGN
A sign which revolves 360°.
(15)
ROOF SIGN
A sign erected upon or above a roof or parapet wall of a building, and which is wholly or partly supported by that building.
(16)
TEMPORARY SIGN
A sign which advertises community or civic projects, construction projects, real estate for sale or lease, or other special events on a temporary basis.
(17)
TRAILER SIGN
Any sign which is erected upon a structure having wheels or rollers facilitating movement from one location to another.
(18)
VEHICULAR SIGN
Any vehicle to which a sign is affixed in such a manner that the carrying of the sign is no longer incidental to the vehicle's purpose, but becomes a primary purpose in itself. An example is an empty tractor trailer with advertising painted on its side, left for an extended period of time in front of the business premises that is advertised on the trailer.
(19)
WINDOW SIGN
Any sign affixed to or visible through a window.
(20)
ELECTRONIC DISPLAY SCREEN
A sign, or portion of a sign, that displays an electronic image or video, which may or may not include text. This definition includes television screens, plasma screens, digital screens, flat screens, LED screens, video boards, and holographic displays, or other technologies of a similar nature.
(21)
ELECTRONIC MESSAGE CENTER
Any sign or portion of a sign that uses changing lights to form a sign message or messages in text form wherein the sequence of messages and the rate of change is electronically programmed and can be modified by electronic processes.
(22)
BANNER SIGN
A temporary sign intended to be hung either with or without frames, possessing characters, letters, illustrations or ornamentations applied to paper, plastic or fabric of any kind. National flags, flags of political subdivisions and symbolic flags of any institution or business shall not be considered banners for the purposes of this chapter.
(23)
PORTABLE SIGN
Any sign not permanently attached to the ground or other permanent structure or a sign designed to be transported, including but not limited to signs designed to be transported by means of wheels; signs converted to A- or T-frames; menu and sandwich board signs; balloons used as signs; umbrellas used for advertising; and signs attached to or painted on vehicles parked and visible from the public right-of-way, unless said vehicle is used in the normal day-to-day operations of the business. Portable signs shall not be illuminated unless a conditional use is granted by the Board of Supervisors.
(24)
SPECIAL EVENT SIGNS
On-premises window signs, banners or commemorative flags which advertise a grand opening or other special event.
(25)
MONUMENT SIGN
A freestanding sign resting on the ground supported by or incorporated within a continuous foundation or structural base.