For the purpose of this article, the terms used herein are included in the Glossary of Terms and are defined as follows:
A-FRAME SIGN
A portable temporary sign of solid construction, connected at the top and angled down on either side in the shape of an A, usually with advertisement on two sides. Also called a "sandwich board sign."
ANIMATED SIGN
Any sign that uses movement or change of lighting to depict action or create a specific affect or scene.
AWNING SIGN
Advertising displayed on an overhanging structure supported with braces that attach to the main building and that projects over a walkway for weather protection.
BANNER
A piece of cloth or material that is a separate entity from the building that is either attached directly to the building or hung on posts or poles either blank or bearing a sign outside of the building. National flags, state or municipal flags or the official flag of any institution shall not be considered banners.
BILLBOARD SIGN
A sign that exceeds 60 square feet in area, usually located alongside a roadway, except for plaza signs as approved by the Planning Board.
CHANGEABLE COPY SIGN
A sign that contains a message, text or graphics that can be changed intermittently, either manually or electronically to display a different message.
COMMERCIAL EVENT SALES
Activities conducted by existing and permitted commercial, retail and similar uses, located within the commercial and major arterial zones, which utilize space outside of an approved commercial/retail building, in the required yard space and/or parking facilities of such buildings. Such sales shall include, but not be limited to, sidewalk sales, tent sales, grand openings, going out of business sales, holiday sales and similar activities.
COMMON TENANT SIGN
A freestanding sign designed to accommodate all roadside signage for plaza tenants and business owners.
CONVENIENCE SIGN
A sign that conveys information (e.g., rest rooms, no parking, entrance) or minor business identification for direction purposes and designed to be viewed by pedestrians and/or motorists.
DIRECTIONAL SIGN
A sign located on premises used to direct traffic to a business. Such signs shall be exempt from the permit requirements of this article but shall not exceed eight square feet in area.
DOUBLE-FACED SIGN
A sign constructed to display its message on the outer surfaces of two identical and opposite parallel planes.
ERECT
Includes build, construct, alter, display, relocate, attach, hang, place, suspend, affix or maintain any sign, and shall also include the painting of exterior wall signs.
FREESTANDING SIGN
Any sign not attached to or part of any building, but separate and permanently affixed by any other means in or upon the ground.
FLASHING SIGN
Animated signs or animated portions of signs whose illumination is characterized by a repetitive cycle in which the period of illumination is either the same as or less than the period of nonillumination.
ILLUMINATED SIGN
Any sign lighted by electricity, gas or other artificial light, including reflective or phosphorescent light. Such light, when permitted, shall conform to all requirements of the National Board of Fire Underwriters.
LED SIGN
Light emitting diodes, differing from incandescent bulbs because a variety of colors can be emitted from the same bulb without using filters; has the ability to display scrolling or flashing messages as well as a variety of colors; includes electronic message boards, liquid crystal displays, digitized sign or sign part, variable electronic message centers and similar electronic displays.
LIGHTING DEVICE
Any light, string of lights or group or movement of lights located or arranged so as to cast illumination on and draw attention to a sign or to a person, activity or business. LED (light emitting diodes) in solid colors are encouraged, however, they may not in any way be flashing or scrolling as listed above in "LED sign."
MOBILE SIGN
A sign which can be transported to various locations. This definition shall include signs on vehicles which may not be placed so as to act as a permanent sign.
MONUMENT SIGN
A permanent sign of solid construction with dual architecturally complimentary pillars or posts supporting a sign/advertisement area between said posts or pillars.
PERMITTED BUILDING
Any building which has received a certificate of occupancy from the Building Department for its current use.
PERMANENT SIGN
A sign that is erected for the life of business activities at a given location.
PLANNING BOARD
The permit agency as designated by the Town Board appointed to review and suggest sign application approval.
PLAZA
Two or more retail businesses and/or commercial operations having one or more common walls or utilizing the same parking area or areas, accessways or outdoor lighting systems.
POLE SIGN
Any sign that is attached to a single pole or similar structure that conforms with the construction and maintenance section of this article.
PORTABLE SIGN
Any sign that is not permanently attached to a structure or the ground and can be moved with relative ease.
PRIMARY SIGN
Any sign related to a business or activity conducted or a commodity or service sold or permitted building per business.
PROJECTING/HANGING SIGN
Any sign suspended from or supported by a building, other structure or sign and which does not lie parallel to or within the plane of the building, structure or sign structure.
RIGHT-OF-WAY (ROW)
Any state, county, or Town owned land for the purposes of public transportation.
SECONDARY SIGN
Any sign related to a business or activity conducted or commodity or service sold or offered for sale upon the premises where the sign is located. The secondary sign shall be subordinate to the primary sign and located at the side or rear of the building on site. Secondary signs shall only be allowed in instances where a second side of a permitted building faces a public parking lot, street, highway, or access. Only one secondary sign is allowed per business that has a public parking lot, street, highway or access.
SIGN
Any material, structure or device, or part thereof, composed of lettered, painted or pictorial information, which when used and located out-of-doors displays any advertisement, announcement, notice, directional matter or name, and includes sign frames, illuminated signs, projecting or ground signs, and includes any illustration or insignia used to advertise or promote the interests of any person, activity or business when the same is placed in view of the public which is either permanent, temporary or portable.
SIGN AREA
The entire area within a perimeter defined by a continuous line composed of right angles which enclose the extreme limits of lettering, logo, trademark, or other graphic representation, together with any frame or structural trim forming an integral part of the display used to differentiate the sign from the background against which it is placed.
SIGN STRUCTURE
Any part of a sign that does not specifically advertise but may act as a frame, support, guy, brace, pole, or similar structure.
SPECIAL EVENT
Community-wide events not otherwise associated with a commercial entity. Such activities shall include but not be limited to craft fairs, trade shows, circus or carnival events, holiday or seasonal events, parades, demonstrations and other similar community-wide attractions/events.
TEMPORARY SIGN
Any sign that is erected for a time period not to exceed 30 days that announces a special event, sale or proposed opening of a business.
TWO-SIDED SIGNS
A sign readable from two sides and having faces in parallel planes shall be considered one sign.
WINDOW SIGN
A sign posted, painted, placed, or affixed in or on a window exposed to public view. An interior sign that faces a window exposed to public view that is located within three feet of the window is considered a window sign for the purpose of calculating the total area of all signage.