The following words and phrases, as used in this Article, shall for the purpose of this Article have the meanings respectively ascribed to them:
ANIMATIONBackground movement on an electronic message sign that exhibits fluid movement where illuminated elements of the sign are turned on or off gradually, fade in or out, or give the illusion of expanding or contracting light patterns.
ELECTRONIC MESSAGE SIGNA sign or portion thereof that displays electronic, non-pictorial text information in which each alphanumeric character, graphic or symbol is defined by a small number of matrix elements using different combinations of light emitting diodes (LEDs), fiber optics, light bulbs or other illumination devices within the display area. Electronic message signs include computer programmable, microprocessor controlled electronic displays. Electronic message signs do not include projected images or messages projected onto buildings or other objects.
FLASHING SIGNA directly or indirectly illuminated sign or portion thereof that exhibits changing light or color effect by any means, so as to provide intermittent illumination that changes light intensity in sudden transitory bursts and creates the illusion of intermittent flashing light by animation, streaming, graphic bursts showing movement, or any mode of lighting which resembles zooming, twinkling or sparkling.
GROUND SIGNAny sign which is supported by two (2) or more uprights, posts or braces placed upon or affixed to the ground and not attached to any part of any building.
LIVING SIGNA sign, as such is defined in Section
405.310 of this Code, held by, under the control of or attached to a human or animal, located outdoors, for the purpose of advertising or providing information about a business, commodity, service, product or other commercial activity. A person, object or animal dressed in a costume for the purpose of advertising or providing information about a business, commodity, service, product or other commercial activity also shall constitute a living sign. Living signs do not include activities or structures, displays, messages, plaques or posters involving non-commercial speech or public demonstrations or protests, nor does such include signs associated with approved parades and other charitable fundraising events such as, but not limited to, car washes, festivals, street fairs or public demonstrations expressing forms of non-commercial speech.
MARQUEE SIGNAny sign affixed to a marquee over an entrance to a building extending wholly or in part across the sidewalk and attached to the building.
MONUMENT (GROUND-MOUNTED) SIGNA sign mounted directly to the ground. No poles shall be visible. The maximum height is measured from the ground to the top of the sign including any base construction. The base however shall not be calculated as part of the sign area unless there is signage on it.
PERSONAny individual, firm, partnership, corporation or organization of any kind.
PORTABLE SIGNSSigns which are temporary in nature and which are not fastened or secured to a pole, upright, brace affixed to the ground or which are not attached or affixed to a building or other structure.
POST SIGNAny sign which is supported by a single stationary pole or post and not attached to any part of any building.
PROJECTING SIGNAny sign extending over the sidewalk beyond the building line. Projecting signs, for the purpose of this Chapter, are divided into two (2) classes:
1. Projecting signs affixed to a building wall and which extend over the sidewalk, and
2. Flat signs attached in a rigid manner and lying parallel to the building wall but projecting beyond the property line.
SCROLLINGOn an electronic message sign, a form of animation whereby elements of copy are sequentially displayed so as to give the appearance of movement on or across the sign, whether vertically or horizontally.
SIGNAny structure or device painted or illuminated, designed or intended to convey information to the public in written or pictorial form, and including banners, streamers, pennants, strings of lights, wind-operated devices, flashing lights and other similar devices.
SIGN AREAThe total area of the space to be used for advertising purposes, including the spaces between open type letters and figures, including the background structure or other decoration or addition which is an integral part of the sign. Sign supports shall be excluded in determining the area of a sign. A double-faced sign shall have double the total area as a single-faced sign.
VIDEO SIGNSA sign that changes its message or background in a manner or method of display characterized by motion or pictorial imagery, which may or may not include text and depicts action or a special effect to imitate movement, the presentation of pictorials or graphics displayed in a progression of frames which give the illusion of motion.
WALL SIGNAny sign attached to, painted on or erected against the wall of any building.
WINDOW SIGNAny non-illuminated sign affixed or painted to the interior or exterior of any window surface excluding glass doorways or within one (1) foot of any window surface. Illuminated window signs shall include those signs within ten (10) feet of any window surface and any window bordering.