Application for a conditional use shall be made to the Planning Board, which shall grant or deny the application after public hearing within 95 days of accepting a complete application or within such further time as may be consented to by the applicant. Notice of the hearing shall include reference to all matters being heard, including site plan, subdivision or variance. The approving authority shall act on the subdivision, site plan or variance simultaneously with the conditional use application. Failure of the approving authority to act within the required time shall constitute approval. In reviewing the application, the approving authority shall review the number of employees or users of the property and the requirements set forth in this chapter and shall give consideration to all reasonable elements which would affect the public health, welfare, safety, comfort and convenience, such as but not limited to the proposed use, the character of the area, architectural treatment, vehicular travel patterns and access, pedestrianways, landscaping, lighting, signs, drainage, sewage treatment, potable water supply, utilities and structural location and orientation. All conditional uses require site plan approval.