The following signs are allowed subject to the issuance of a permit.
1. Single tenant monuments.
a. Single tenant monument signs are permitted in all commercial districts and multi-unit residential community developments with greater than six (6) units.
b. All ground mounted signs shall be located a minimum of five (5) feet behind the public right-of-way to avoid obstructing visibility.
c. Such signs shall not be located ten (10) feet of a side property line, twenty (20) feet from any public right-of-way intersection, or within a required clear-sight triangle.
d. Such signs shall have a solid architectural base that supports the sign and is comprised of masonry materials.
e. Sign display areas shall not exceed sixty (60) percent of the overall monument. The overall monument including bases and structural elements shall not exceed eighty-four (84) square feet and an overall height of seven (7) feet. Except that a monument sign established on a slope will be calculated from the base at highest adjacent grade. See Figure 6-2.10(A) for calculating measurement of a monument sign. See Figure 6-2.10(B) for examples of a monument sign.
2. Multi-tenant and mixed use signs.
a. Multi-tenant and mixed-use signs shall be allowed for multi-tenant commercial, mixed- use, and planned unit developments only. Individual tenant ground mounted signs are not permitted under this set of criteria.
b. Maximum sign area allowed is one hundred (100) square feet plus eight additional feet per storefront or office. Including all structural elements, the maximum height of the sign shall not exceed twenty (20) feet. Overall monument (armatures, monument, bases, brick or stone structural elements, etc.) including maximum sign area should not exceed two hundred (200) square feet.
c. One multi-tenant sign per primary street frontage shall be permitted. Additional monuments on secondary road entrances shall not exceed one hundred (100) square feet in total area, including all structural elements.
a. Arm signs shall not exceed eight (8) square feet, and no greater than six (6) feet in height from adjacent grade; with the exception of home occupation signs which shall not exceed two (2) square feet in size, and no greater than four (4) feet in height from adjacent grade.
b. Bottom of sign panels shall maintain a minimum three (3) feet clearance from grade.
c. All arm signs shall be located a minimum of five (5) feet behind the public right-of-way.
d. A ten (10) foot side-yard setback shall be required if the property abuts a residential district.
4. Changeable copy signs. A sign capable of having changeable copy, excluding electronic message center signs, for the purpose of advertising a schedule of events, rules and regulations, or similar messages.
a. Such sign shall not exceed thirty-two (32) square feet, and shall include the name of the on-premises advertiser or co-located with a sign indicating the advertiser's name.
b. Such signs may be double-sided if it is manufactured in one (1) enclosed sign cabinet or by means of installation that gives the appearance of being one (1) sign.
c. Such signs shall be located a minimum of five (5) feet behind the public right-of-way. At intersections, no sign shall be located within the clear-sight triangle.
d. Such sign shall not be located closer than ten (10) feet to any adjacent lot line. A twenty (20) foot side-yard setback shall be required if the side yard abuts a residential district.
5. Drive-thru menu boards.
a. Such signs shall not exceed sixty (60) square feet and shall conform to the architectural standards and colors of the building.
b. No more than one (1) menu board is permitted per drive-thru entrance.
a. Pole-mounted signs shall not exceed one hundred (100) square feet in sign area, and shall not exceed a maximum height of thirty (30) feet within the C-2 General Business District and M-1 Industrial District. Within all other non-residential districts, pole-mounted signs shall not exceed 50 square feet in sign area, and twenty (20) feet in height.
b. There shall be no more than two (2) pole mounted signs permitted per property, except that one additional sign may be permitted at the entrance of each additional road frontage.
c. Such signs, including any structural and/or design elements, shall not encroach into the public right-of-way.
d. A pole-mounted sign within the C-2 District may exceed the height and size requirements provided the following conditions are met:
i. The property is no less than two (2) acres in size.
ii. The sign is within a 1,000-foot radius of the centerline of the I-40 interchange.
iii. The scale of the sign is in proportion with the building or site to which it pertains and does not overshadow the building or surrounding area.
iv. The sign is consistent with building design and surrounding structures, and is appropriate to the type of use to which it pertains. Design elements, such as the size, shape, materials, color, lettering style, and arrangement of the sign shall present a professional quality appearance.
v. Special circumstances exist that require deviation from the standard requirements.
vi. The sign area does not exceed 300 square feet in size and is no greater than 50 feet in height above the street grade of the adjacent interstate.
vii. Such sign is expressly used for the advertising of interstate dependent businesses (e.g. restaurants, lodging, and/or gas stations).
viii. The sign shall not be located within four hundred (400) feet of another sign that is greater than thirty (30) feet in height.
ix. The sign application is approved by the board of adjustment.
B. Building mounted signs.
a. A projecting arm sign shall maintain a clearance of eight (8) feet from the bottom of the sign above the finished grade of the sidewalk, with the exception of home occupation signs which shall not exceed two (2) square feet in size.
b. One projecting arm sign per primary business entrance.
c. Such signs shall not project more than four (4) feet from the wall and shall not exceed ten (10) square feet in sign area.
d. Such signs should reflect the proportional and dimensional relationships of the structure.
e. The projecting sign shall not be mounted above the floor of the second story, parapet wall or eave line of the building.
a. All awnings should be made of a flame-resistant woven fabric (suggested weight of 9.25 oz. per square yard).
b. Pitch may vary, but shall be limited to a minimum of 35 degrees and a maximum of 55 degrees.
c. The bottom valance length shall not exceed ten (10) inches, and shall not be less than nine (9) feet above the finished grade of the sidewalk.
d. All custom screen print shall be professionally designed and applied to the awning.
e. Structural tubing should be steel or aluminum frame only.
f. Any variations to the standard awning specifications shall be approved by the Planning and development director upon favorable recommendation by the Marion Business Association.
g. With the exception of pedestrian signs, no other sign temporary or permanent shall be attached to a canopy awning or support structure.
3. Building-mounted banner signs.
a. One (1) permanently affixed flag or banner shall be permitted for every five (5) feet of linear building frontage, with no more than five (5) total per building.
b. Such signs shall be attached perpendicular to the building and secured using industry standard mounting hardware.
c. No individual building mounted banner shall exceed eight (8) feet in height or three (3) feet in width.
d. Such sign shall be located above the first floor level of the building frontage with the lowest mounting armature no less than twelve (12) feet above grade.
e. No banner or mounting armature shall be attached to any other existing sign, awning, or other structural apparatus.
4. Pedestrian canopy signs.
a. Pedestrian canopy signs shall be centered under a canopy or covered walkway, and the bottom of such signs being no less than eight (8) feet above the pedestrian walkway.
b. Such signs shall not exceed three square feet in size.
c. No more than one (1) sign per storefront shall be permitted.
a. Such signs shall not have a maximum size limit, with the exception of home occupation signs which shall not exceed two (2) square feet in size.
b. No wall sign shall project more than eighteen (18) inches from the building wall. Further, no wall sign or its supporting structures shall cover any part of a window, nor shall it extend beyond above the highest point of the building wall, roof line, parapet, or mansard roof.
c. No wall sign shall be attached to any cupola, tower, chimney, or other architectural structure that is above the roofline.
d. A transition line should separate the signage from the façade below.
e. Wall signs should reflect the proportional and dimensional relationships of the structure.
f. No wall sign within the C-1 Central Business District shall be internally illuminated.
g. A wall sign shall not be mounted above the first floor elevation unless such sign is incorporated into a building sign band. Signs placed within a sign band above the first floor elevation shall be limited to the name of the building.
C. Electronic message signs. Electronic message signs are permitted as a component of otherwise permitted signage subject to the following standards.
1. No sign shall be placed within three hundred (300) feet of a residential district or one hundred (100) feet of a residential property, except signs that can be automatically programmed to be turned off between the hours of 10:00 p.m. and 6:00 a.m. or have received special use approval by the City of Marion Board of Adjustment.
2. The message and/or graphic image must be complete during the duration of the display, without continuation in content to the next image, message, and/or to any other sign. Transitions from one (1) static message and/or image to the next shall appear instantaneous without the appearance of movement of any kind, and take no longer than two (2) seconds to complete.
3. With the exception of regulatory warning signs, all moving text, graphics, lights creating the appearance of animation, flashing, scrolling, fading, streaming video, and other forms of motion are prohibited.
4. The message display shall remain static for a minimum of eight (8) seconds before transitioning to another static image.
5. With the exception of time, date, temperature, and petroleum price signs, all other electronic message center (EMC) signs larger than twenty-four (24) square feet but no greater than one hundred (100) square feet shall be approved as a special use by the Board of Adjustment. Double-sided display shall not be calculated individually if the sign is manufactured in one (1) enclosed sign cabinet or by means of installation gives the appearance of being one (1) sign.
6. Each static message display shall be limited to one (1) monochrome color displayed on a solid black background at any one (1) given time, and have pixel line spacing no greater than twenty (20) mm in width. Full color display is permitted provided such signs have pixel line spacing of ten (10) mm or less [Ord. No. 0-14-11-18-4] and shall have an optimal viewing distance (OVD) a minimum of three (3) times the pixel pitch to the public right of way. The OVD shall be calculated using the formula: pixel pitch value multiplied by three (3) = setback in linear feet.
7. There shall be no more than one (1) electronic message sign per property, which shall be wall-mounted, co-located with a larger existing pole-mounted sign and affixed no greater than ten (10) feet from adjacent grade, or as an individual monument sign.
8. Limited exceptions. Such signs which are illuminated or which use electronic lighting to display messages shall be subject to the restrictions and limitation applicable to illumination in this chapter.
a. Time, date, and temperature (TOT) signs. Time, date, and temperature digital display areas shall not exceed thirty-two (32) square feet per face, and shall not be included in the allowable sign area; provided that it is co-located on an existing ground-mounted sign and all other requirements for electronic message signs are met.
b. Petroleum digital price signs.
i. The total digital display area on one sign shall not exceed thirty-two (32) square feet, and illuminated numerals shall not exceed twelve (12) inches in height.
ii. Such signs may contain single-faced or double-faced display areas.
iii. Such signs shall be co-located on an approved ground-mounted or pole-mounted sign.
iv. The digital display area shall not be calculated as part of the total allowable display area for an approved sign.
c. Non-commercial message signs.
i. The total digital display area on such sign shall not exceed twelve (12) square feet, shall be installed consistent with the requirements of the chapter for single-tenant monument signs, and shall not be calculated as part of the total allowable display area for an approved sign.
ii. No sign shall be placed within three hundred (300) feet of a residential district or one hundred (100) feet of a residential property, except signs that can be automatically programmed to be turned off between the hours of 10:00 p.m. and 6:00 a.m.
D. Off-premise advertising signs. Any sign identifying, advertising, or directing the public to a product, service, business or activity sold, located or conducted primarily elsewhere than on the premises is permitted in accordance with the following regulations with exception of off-premise electronic message signs which are prohibited:
1. All off-premises signs.
a. Each structure shall have no more than one (1) sign, and such sign may have double- sided display face.
b. No off-premise outdoor advertising sign in any location shall be more than eight hundred (800) feet from a business, commercial or industrial enterprise located on the same side of the street, road or highway as the sign.
c. No off-premise advertising sign shall be attached to or painted on any building or structure.
d. Notwithstanding all other applicable regulations, such signs set forth in subsection 2 below may be constructed within one thousand (1,000) feet of any dwelling unit; or such signs set forth in subsection 3 or 4 below may be constructed within five hundred (500) feet of any dwelling unit provided that the owner of any dwelling unit located within such distance executes a statement granting express permission for the placement permitted under this section. Such statement shall refer to the book and page number on which the deed for the owner's property is recorded in the McDowell County Registry and said statement shall be properly notarized. A copy of said statement shall be submitted with application to the planning and development director.
e. Off-premise advertising signs shall only be illuminated by an indirect source of light and shall be subject to the restrictions and limitation applicable to illumination in this chapter. Electronic Message Center signs and all other signs designed to emit light from within the sign face is prohibited, with the exception of government- controlled information and directional signs.
2. Directional signs. Directional signs shall conform to the standards and provisions of this chapter, except subsection (d.) above. Directional signs shall:
a. Contain only the name and logo of a business located in the city limits, with an arrow or other mark to indicate the direction of the business location and the distance to the business from the sign.
b. Such signs shall not exceed four (4) square feet in area per sign face, and may be double- sided.
c. Directional signs shall not be located in the right-of-way and shall have written notarized permission from the property owner in which the sign is located.
d. There shall be no more than one directional sign per street, and no more than two directional signs providing direction to one site.
e. An off-premises sign directing or assisting the flow of pedestrian or vehicular traffic associated with an approved temporary use or civic event shall be considered temporary and shall comply with subsection
6-2.9.P of this article.
3. Off-premises advertising signs (highway). In addition to subsection 1. above, off-premise advertising signs located where designed to be visible from any U.S. or N.C. highway shall be permitted if in accordance with the following:
a. Such sign shall not exceed three hundred (300) square feet per sign face, and not exceed thirty (30) feet in height above adjacent roadway grade.
b. Shall be no less than twenty (20) feet from the edge of right-of-way or no less than thirty
(30) feet from the edge of the traveled way where the right-of-way is unknown.
c. Such signs shall be no less than one thousand five hundred (1,500) linear feet (measuring along both sides of the highway) from any other off-premise advertising sign; no less than five hundred (500) feet from any intersection of the centerlines of any street; no less than five hundred (500) feet from any at-grade railroad crossing or any bridge; and no less than one thousand (1,000) feet from any dwelling unit, church or place of worship, cemetery, school, playground or park located within six hundred sixty (660) feet of the right-of-way.
4. Off-premises advertising signs (commercial corridor). In addition to Subsection a. above, off- premises advertising signs located where designed to be visible from any other road or street shall be permitted if in accordance with the following:
a. Such sign shall not exceed one hundred (100) square feet per sign face, and shall not exceed thirty (30) feet above adjacent roadway grade.
b. Shall be no closer to the right-of-way than ten (10) feet from the right-of-way, or no closer than twenty (20) feet from the edge of the traveled way where the right-of-way is unknown or does not exist.
c. Such signs shall be at least one thousand (1,000) linear feet (measuring along both sides of the highway) from any other off-premises advertising sign; at least three hundred (300) feet away from any intersection of the centerlines of any streets; at least three hundred (300) feet from any at-grade railroad crossing or any bridge, and at least five hundred (500) feet from any dwelling unit, church or place of worship, cemetery, school, playground or park located within six hundred sixty (660) feet of the right-of-way.
(Ord. No. 22-01-04-1, § 8, 1-4-22; Ord. No. O-23-07-18-4, § 8, 7-18-23)