Definitions. As used in this article, the following terms shall have the meanings indicated:
BILLBOARD
A sign which directs attention to a business, industry, profession, commodity, service or entertainment which is not sold, offered or manufactured upon the premises where the sign is located.
BUSINESS SIGN
A sign which directs attention to a business, industry, profession, commodity, service or entertainment which is sold, offered or manufactured upon the same premises where such sign is located.
DIRECTORY SIGN
A sign identifying two or more persons, agencies or establishments located on the premises.
EXTERNALLY ILLUMINATED SIGN
Any illuminated sign whose illumination is derived from an external artificial source outside the display portion of the sign.
FLASHING SIGN
A sign in which the illumination varies in intensity when in use.
FREESTANDING SIGN
Any sign attached to a structure, the sole purpose of which is to support the sign. Freestanding signs must be permanently attached to the ground.
IDENTIFICATION SIGN
A sign identifying the name of an attached housing development.
INSTITUTIONAL SIGN
A sign identifying a club, association, nursery school, church, firehouse, nursing home, day care facility or other institution or quasipublic use.
INTERNALLY ILLUMINATED SIGN
Any sign whose sole source of artificial illumination is contained within the display portion of the sign.
MOBILE SIGN
Any sign which is neither a freestanding, wall, nor window sign and which can be transported from one location to another.
NAMEPLATE SIGN
A sign which states the name and/or address of the occupant of the lot where the sign is located.
PROFESSIONAL SIGN
A sign listing the name, profession and/or specialty of each practitioner.
ROOF SIGN
A sign constructed or supported upon the roof of any building or structure.
SIGN AREA
The area enclosed by the outermost frame or edge of a sign. In case of lettering attached to building facades, the sign area shall be the product of the maximum vertical dimension multiplied by the maximum horizontal dimension of all lettering and symbols which form the sign, including the empty space between. For double-faced, freestanding signs, the sign area of only one display face shall be measured in computing total sign area. In determining the maximum permitted sign area for a wall sign, the wall area utilized for calculation purposes shall include any applicable mansard.
TEMPORARY SIGN
A sign which is intended to advertise for a limited period of time either community or civic projects, real estate for sale or lease, a special offer of products or services, a political cause or candidate or a contractor doing work on the premises. Temporary signs shall not remain in place for in excess of six months.
WALL SIGN
Any sign attached to a building facade.
WINDOW SIGN
A business sign which is comprised of lettering painted directly on a window.