Definitions. The following words and terms shall, for the purposes of this section and as used elsewhere in these regulations, have the meanings shown herein:
A-FRAME SIGNA portable, temporary sign or device capable of standing without support or attachments.
ABANDONED SIGNA sign that has ceased to be used for more than two years or a sign that the owner or interested party no longer intends to use for the display of sign content; provided, however, this shall not relieve the owner or interested party of its obligation to remove sign content to the extent that such content is obsolete.
ACCESSORY SIGNA sign that advertises activities, goods, products, or a specific use, owner, or tenant, available within the building or on the premises on which the sign is located, or advertises the premises as a whole or any part thereof for sale or rent.
ANIMATED SIGNAny sign that uses movement or the illusion of movement or a change of lighting to depict action or create a special effect or scene that is activated electrically, wirelessly, environmentally (wind, thermal, and other similar changes), mechanically, manually or by some other means using either:
1. Flashing: Signs with illumination that are characterized by a repetitive cycle in which the period of illumination is either the same as or less than the period of nonillumination. For purposes hereof, "flashing" will not be defined as occurring if the period between on/off phases of illumination exceeds 60 minutes.
2. Patterned illusionary movement: Signs with simulated movement through alternate sequential activation of various illuminated elements for the purpose of producing repetitive light patterns designed to appear in some form of constant motion or action.
3. Revolving: Signs that revolve about an axis.
| Animated signs shall not be defined to include signs that only display numeric or digital images of time/temperature. |
APPLICANT/INTERESTED PARTYAny advertiser, tenant, or other persons known to the Building Commissioner as having control of or a substantial interest in said sign.
AWNINGAn architectural projection or shelter projecting from and supported by the exterior wall of a building and composed of a covering of rigid or nonrigid materials and or fabric on a supporting framework that may be either permanent or retractable.
AWNING SIGNAn awning with sign content on the surface of the fringe of an awning.
BANNER SIGNA sign consisting of flexible substrate on which sign content may be displayed.
BUILDING FRONTAGEThe length in feet of the ground floor level of the wall of a building that faces a street from which legal frontage is derived.
CANOPY SIGNA sign affixed to the visible surface of an attached or freestanding canopy, which is a multisided overhead structure or architectural projection supported by attachments to a building and cantilevered or supported by columns. The surface or soffit of an attached canopy may be illuminated by means of internal or external sources of light.
DIRECTIONAL SIGNA nonaccessory sign that is located on the premises giving direction and/or orientation for pedestrian or vehicular traffic within said premises but containing no advertising material.
ELECTRIC MESSAGE BOARDSA sign with the capability of content change by means of manual or remote input that is not defined as an animated sign under these regulations, may be used only on ground signs and with the issuance of a special permit by the Board of Appeals.
ERECTShall mean and include the construction, placement, relocation, enlargement, alteration, attachment, suspension, adhering, lettering, posting, and any other manner of affixing a sign at any premises.
GROUND SIGNAny sign erected on the ground which is self-supported and anchored to the ground by a pole, columns, braces, or placed on the ground and not attached to any building. See the figures shown on Exhibit 1, attached hereto, for a depiction of permitted ground signs.
ILLUMINATED SIGNAny sign illuminated by artificial light either projecting through its surface (internally illuminated); or reflecting off its surface (externally illuminated).
INTERIOR SIGNSAny sign placed within a building, but not including window signs as herein defined. Interior signs, with the exception of window signs, are not regulated by this regulation.
OBSCENEIn accordance with MGL c. 272, §
1, any sign content that would be defined as "obscene" if it: appeals to the prurient interest of the average person applying the contemporary standards of the county where the offense was committed; depicts or describes sexual conduct in a potentially offensive way; and lacks serious literary, artistic, or political or scientific value.
OFF-PREMISES SIGNAny nonaccessory sign erected to advertise or give directions to an establishment or merchandise which is not sold, produced, manufactured or furnished at the premises on which the sign is located.
OWNERThe individual, partnership, company, corporation, or other entity owning all or a portion of the premises or having a long-term ground lease for the premises on which a sign is to be erected as evidenced by a deed recorded with the Essex South District Registry of Deeds for the premises or part thereof.
PERMANENT SIGNAny sign permitted to be erected and maintained for more than 60 days.
POLITICAL SIGNA temporary sign intended to advance a political statement, cause or candidate for office. A legally permitted outdoor advertising sign shall not be considered to be a political sign.
PREMISESShall refer to an entire property, complex, park, development, plaza, or center, which may consist of one or more individual lots or tax parcels, including all buildings and improvements located thereon.
PROJECTING SIGNAny sign which is attached or suspended from a building or other structure and any part of which projects more than 12 inches from the wall surface of that portion of the building or structure.
REAL ESTATE SIGNA temporary sign advertising the sale, lease, or rental of all or any part of the premises upon which it is located.
ROOF SIGNAny sign erected, constructed, and maintained wholly upon, connected to, or over the roof or parapet (extension of a building façade about the line of the roof) of any building with the entire support on the roof or roof structure. See the figure shown on Exhibit 2, attached hereto, for a depiction of permitted roof signs.
SIGNAny structure, mechanically or electrically driven, still or moving device, light, letter, figure, word, model, banner, pennant, trade flag, or representation that is designed to be seen from outside the premises on which it is erected. It advertises activities, goods, places, persons, objects, institutions, organizations, associations, businesses or events, products, services, or facilities available either on the premises where the sign appears or in some other location. The definition includes electric signs in windows or doors, but does not include window displays or merchandise. A sign may be permanent or temporary.
SIGN AREAThe entire area of a sign within a single continuous perimeter enclosing the extreme limits of lettering, representation, emblems, or other figures, together with any material or color forming an integral part of the display or used to differentiate the sign from the background against which it is placed. Structural members bearing no sign content and the address of the premises shall not be included in determining sign area. See Exhibit 3, attached hereto, for an example of how to compute sign area.
SIGN CONTENTThe information contained on the face of any sign.
SIGN PERMITA permit issued by the Building Commissioner entitling an owner or applicant to erect a sign at a premises.
SPECIAL PERMITA special permit granted by the Board of Appeals pursuant and in accordance with Section
9.4 of the Zoning Bylaws.
TEMPORARY SIGNA sign permitted to be used on a short-term basis for the duration of no longer than 60 days unless otherwise specifically provided herein.
WALL SIGNAny sign affixed to, suspended from or painted on an exterior wall of a building or structure and that does not project more than 12 inches from the building or structure wall, including signs affixed to architectural projections from a building, provided the sign content remains on a parallel plane to the face of the building facade or to the face of the architectural projection to which it is affixed. See the figures shown on Exhibit 4, attached hereto, for a depiction of permitted wall signs.
WINDOW SIGNSAny sign affixed to the surface of or inside display windows, lighted only by the general building illumination with its message intended to be visible to and readable from the public way.