The purpose of this division is to establish minimum standards to safeguard life and property and promote public welfare and community aesthetics by regulating the appearance, construction, location and maintenance of all signs and billboards.

The following words, terms and phrases, when used in this division, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Awning means a temporary hood or cover which projects from the wall of the building, which can be retracted, folded or collapsed against the face of a supporting structure.

Billboard means a sign which advertises goods, products or facilities, or services not necessarily on the premises where the sign is located or directs persons to a different location from where the sign is located.

Blanketing means the unreasonable obstruction of view of a sign caused by the placement of another sign.

Sign means a sign shall include anything that promotes, calls attention or invites patronage (or anything similar to the aforementioned) to a business, location or product.

Directly illuminated sign means any sign designed to give any artificial light directly through any transparent or translucent material from a source of light originating within or on such sign.

Directory sign means a sign on which the names and locations of occupants or the use of a building is given. This shall include offices and church directories.

Electronic message unit sign means any sign whose message may be changed by electronic process, including such messages as copy, art, graphics, time, date, temperature, weather or information concerning civic, charitable or the advertising of products or services for sale on the premises. This also includes traveling or segmented message displays.

Flashing sign means any directly or indirectly illuminated sign on which artificial light is not maintained stationary and constant in intensity and color at all times when in use.

Ground and/or pole sign means any sign which is supported by structures or supports in or upon the ground and independent of support from any building; also referred to as "freestanding sign."

Identification sign means any sign which carries only the name of the firm, major enterprise, institution or principal products offered for sale on the premises or combination of these.

Indirectly illuminated sign means a sign that is illuminated from a source outside of the actual sign.

Marquee sign means any sign attached to and made part of a marquee. A marquee is defined as a permanent roof-like structure projecting beyond a building wall at an entrance to a building or extending along and projecting beyond the building's wall and generally designed and constructed to provide protection against weather.

Nonconforming sign means any sign which does not conform to the regulations of this division.

Portable sign means any sign not permanently attached to the ground, which is designed to be easily moved from one location to another.

Projecting sign means any sign extending more than 18 inches, but less than five feet, from the face of a wall or building.

Real estate sign means any sign which is used to offer for sale, lease or rent the property upon which the sign is placed.

Roof sign means any sign erected upon or over the roof or parapet of any building.

Temporary sign means any sign intended to be displayed for a short period of time, including real estate, political or construction site signs, and banners, decorative type displays or anything similar to the aforementioned.

Wall sign means any sign attached to, erected on, or painted on the wall of a building or structure and projecting not more than 18 inches from such wall.

Window sign means any sign located completely within an enclosed building and visible from a public way.

Cross reference— Definitions generally, § 1-2.

The following signs and related items shall not be included in the application of the regulations contained in this division:

(1)

Signs not exceeding one square foot in area and bearing only property numbers, post box numbers or names of occupants of premises.

(2)

Flags and insignia of any government.

(3)

Legal notices, identification information or directional signs erected by governmental bodies.

(4)

Integral decorative or architectural features of buildings, except letters, trademarks, moving parts or moving lights.

(5)

Signs directing and guiding traffic and parking on private property, but bearing no advertising matter.

(a)

Required. No persons shall erect, relocate, reconstruct or maintain or cause the aforementioned within the city any signs without first having obtained and having in force and in effect a permit therefor from the zoning inspector.

(b)

Application. Applications for a sign permit shall be made in writing upon forms furnished by such zoning inspector as discussed for all fees. The applicant shall file with the application plans and specifications and provide information about the sign, including dimensions, materials, illumination, wiring, height above grade, distance from lot line, and by whom it shall be erected. Permits are not required for a copy change when no change in business name is involved.

(c)

Fees. A permit fee shall be paid to the administrator for each sign permit issued under this division; provided, however, that a fee shall not be charged for putting an existing sign in conformance with this division, or for a copy change when no change in business name is involved. The permit fee shall be in accordance with the following:

*The fees do not include electrical permit fees, which shall be in addition to the above.

(d)

Inspection. The applicant shall, upon completion of the installation, relocation or alteration of the sign, notify the building inspector who will ensure the sign complies with the regulations of this division.

(e)

Revocation of permit; appeal. The building inspector may at any time for a violation of this article revoke a permit or require changes so the sign conforms with this article. The holder of a revoked permit shall be entitled to an appeal before the zoning board of appeals.

(f)

Exceptions.

(1)

Temporary signs. Permits are not required for such temporary signs as real estate (which advertises sale or rental of the premises upon which it is posted), political and construction site or similar type signs provided such signs do not exceed 25 square feet of display surface.

(2)

Window signs. Window signs directing attention to a business or profession conducted on the premises or to a product, service or entertainment sold or offered on such premises shall be permitted without a permit.

(a)

Removal. All signs shall be removed by the owner or lessee of the premises upon which the sign is located when a business which it advertises has not been conducted for a period of six months or when in the judgment of the building inspector such sign is so old, dilapidated or has become so out of repair as to be dangerous or unsafe, whichever occurs first. If the owner or lessee fails to remove it, the building inspector may remove the sign at cost of the owner, following adequate written notice. The owner may appeal the building inspector's decision to the board of appeals.

(b)

Alterations. Any sign which was erected before the adoption of the ordinance from which this division is derived shall not be rebuilt or relocated without conforming to all of the requirements of this division.

(c)

Violations. All signs constructed or maintained in violation of any of the provisions of this division are declared public nuisances within the meaning of this Code of Ordinances. In addition to the penalty in section 42-67, the zoning inspector may bring an action to abate the nuisance in the manner set forth in the statute.

Variances or exceptions may be granted by the board of appeals and decisions by the building inspector may be appealed to the board of appeals.

(a)

Installation. All signs shall be properly secured, supported and braced and shall be kept in reasonable structural condition and shall be kept clean and well painted at all times. Bolts or screws shall not be fastened to window frames. Every sign and its framework, braces, anchors and other supports shall be constructed of such material and with such workmanship as to be safe and satisfactory to the building inspector.

(b)

General requirements.

(1)

Awnings. The lowest part of any awning shall be seven feet above the sidewalk. Signs are allowed directly on the awning or hanging on the frame, but not below seven feet.

(2)

Animated signs. Signs with any moving parts, beacon lights or moving lights shall not be permitted, except revolving signs are permitted.

(3)

Flashing signs. Flashing signs will be permitted, but the intensity of the bulb cannot exceed 25 watts. Bare reflecting types bulbs of any kind are not allowed for a flashing or nonflashing sign unless they are properly shaded so as not to interfere with surrounding properties.

(4)

Roof signs. No sign shall be located so as to project above the parapet line, unless approved by the building inspector.

(5)

Illuminated signs. Any illuminated signs shall not interfere with surrounding properties or traffic.

(6)

Projection. Signs including supports shall not project beyond five feet of the face of the wall to which attached.

(7)

Blanketing. Blanketing of signs shall not be allowed.

(8)

Maintenance. All signs, including supports and attachments, shall be properly maintained and have an appearance that is neat and clean.

(c)

Requirements per zoning district.

(1)

Exceptions to height and setback requirements. Signs may be allowed in the setback area if they are below three feet or are pole mounted and above 12 feet to the bottom of the sign. The pole diameter of pole-mounted signs shall not exceed 12 inches and shall be located so as to project above the parapet line, unless approved by the zoning inspector.

(2)

Prohibitions.

a.

No sign shall be erected so that any portion of the sign or its supports attach to or interfere with the free use of any fire escape, exit, any required stairway, door, ventilator or window.

b.

No sign shall be erected that will interfere with, obstruct, confuse or mislead traffic.

(d)

Residential development identification signs. Residential development identification signs shall not exceed 32 square feet in sign area. A maximum of two such signs are permitted per development after review and approval by the building inspector.

(e)

Searchlights. The common council may permit the temporary use of a search light for advertising purposes in any district provided that the searchlight will not be located in any public right-of-way, will not be located closer than ten feet to an adjacent property and will not cause a hazard to traffic or adjoining properties. Searchlight permits shall not be granted for a period of more than five days in any six-month period.

(f)

Signs on public rights-of-way. Signs shall not be permitted on public rights-of-way except for traffic control, parking and directional signs and as otherwise specified in this article. A sign in direct line of vision of any traffic signal, from any point in the traffic lane from a position opposite the near sidewalk line to a position 150 feet before such sidewalk line, shall not have red, green or amber illumination.

(a)

Temporary sign limitations.

(1)

All temporary signs such as real estate, construction site and political signs shall be removed within ten days after their use has discontinued.

(2)

Temporary signs may be placed on a property, but shall not be located on a right-of-way terrace, and shall not interfere with driveway vision clearance.

(b)

Electronic message unit signs.

(1)

Such signs may be used only to advertise activities conducted on the premises or to present public service information.

(2)

Segmented messages must be displayed for not less than one-half second and more than ten seconds.

(3)

Traveling messages may travel no slower than 16 light columns per second and no faster than 32 columns per second.

(c)

Portable signs. Permits for the installation of portable signs shall be granted under the following conditions:

(1)

The property must be zoned commercial and the existing land use must be commercial. Placement of a sign on vacant land requires a conditional use permit.

(2)

One sign shall be permitted per lot except that on lots with greater than 100 feet of frontage, a minimum distance of 100 feet shall separate the signs.

(3)

Lighted signs shall be properly wired with underground or overhead wire. Lighted and/or flashing signs must conform to the requirements of section 42-951.

(4)

The physical appearance of the sign must reflect that the sign is well maintained, clean and in good repair and that the area immediately surrounding the sign shall be maintained.

(5)

Signs shall be of a standard size not to exceed five feet high and ten feet in length.

(6)

The permit fee for portable signs and an annual inspection fee per sign as set by the council from time to time.

(d)

Location by limited access highway. No advertising device shall after the effective date of the ordinance from which this article is derived be erected or relocated within 300 feet of the right-of-way line of any limited access highway if the face thereof is visible therefrom, and advertising devices located at a greater distance than 300 feet from the right-of-way line of any limited access highway and visible therefrom shall not exceed, in gross area in square feet, 1/200 times the square of the distance of such advertising device from such limited access highway. All outdoor advertising structures, post signs, accessory signs or advertising statuary which are declared to be a traffic hazard by the building inspector after a recommendation from the zoning administrator, and which do not conform to the provisions of this section, shall be relocated or rearranged in accord with safety standards.

(e)

Location by park. No advertising sign, when viewed from a public park of ten or more acres in area, shall after the effective date of the ordinance from which this article is derived be erected or relocated within 300 feet of such public park of ten acres or more in area; unless such sign is screened from the park by a building, wall or solid fence, and advertising devices located at a greater distance than 300 feet from such public park shall not exceed, in gross area of square feet, 1/200 times the square of the distance of such advertising sign from such park unless the sign is screened from the park by a building, wall or solid fence.

(f)

Location adjacent to residence district. No advertising signs shall be permitted within 75 feet of any residence district boundary line unless such sign is completely screened from such residence district by a building, solid fence, or an evergreen planting, which planting shall be not more than two feet shorter than the height of the sign at the time such evergreens are planted; such evergreens shall be spaced not more than one-half the height of the tree for regular varieties and one-third the height of the tree for columnar varieties of trees. Such evergreen planting shall be continuously maintained, or such sign shall be facing away from the residence district and the back is screened as provided in subsection (g) of this section.

(g)

Sign mounting. All signs shall be mounted in one of the following manners:

(1)

Flat against a building or wall.

(2)

Back to back in pairs, so that the back of the sign will be screened from public view.

(3)

In clusters in an arrangement which will screen the back of the signs from public view.

(4)

Or otherwise mounted so that the backs of all signs or sign structures showing to public view shall be painted and maintained a neutral color or a color that blends with surrounding environment.

(Ord. No. 97-1, § 1, 10-28-1996)

(a)

Signs eligible for characterization as legal nonconforming. Any sign located within the city limits on the date of adoption of the ordinance from which this article is derived, or located in an area annexed to the city thereafter, which does not conform with the provisions of this division is eligible for characterization as a legal nonconforming sign and is permitted, providing it also meets the following requirements:

(1)

The sign was covered by a proper sign or building permit prior to the date of adoption of the ordinance from which this article is derived;

(2)

If no permit was required under the applicable law for the sign in question and the sign was in all respects in compliance with applicable law on the date of adoption of the sign ordinance from which this article is derived.

(b)

Loss of legal nonconforming status. A sign loses its nonconforming status if one or more of the following occurs:

(1)

The sign is structurally altered in any way, except for normal maintenance or repair, which tends to or makes the sign less in compliance with requirements of this division than it was before alteration.

(2)

The sign is relocated.

(3)

The sign fails to conform to this article regarding maintenance and repair, abandonment or dangerous or defective signs.

(4)

On the date of occurrence of any of the above, the sign shall be immediately brought in compliance with this article with a new permit secured or shall be removed.

(c)

Legal nonconforming sign maintenance and repair. Nothing in this division shall relieve the owner or user of a legal nonconforming sign or the owner of the property in which the sign is located from the provisions of this division regarding safety, maintenance and repair of signs.

(a)

Required. It shall be unlawful for any person to erect, repair, alter or relocate or maintain within the city any billboard without first obtaining a billboard erection permit from the building inspector and making payment of a fee as set by the council from time to time. All illuminated signs shall be subject to the provisions of the electric code, and the permit fees required thereunder.

(b)

Application. Application for erection permits shall be made upon blanks provided by the building inspector, and shall contain or have attached thereto the following information:

(1)

Name, address and telephone number of the applicant.

(2)

Location of building, structure or lot to which or upon which the sign or other advertising structure is to be attached or erected.

(3)

Position of the sign or other advertising structure in relation to nearby buildings or structures.

(4)

Two blueprints or ink drawings of the plans and specifications and method of construction and attachment to the building or in the ground.

(5)

Copy of stress sheets and calculations showing the structure is designed for dead load and wind pressure in any direction in the amount required by this and all other laws and ordinances of the city.

(6)

Name of person, firm, corporation or association erecting the structure.

(7)

Written consent of the owner of the building, structure or land to which or on which the structure is to be erected.

(8)

Any electrical permit required and issued for such sign.

(9)

Such other information as the building inspector shall require to show full compliance with this and all other laws and ordinances of the city.

The zoning inspector shall inspect annually, or at such other times as he deems necessary, each billboard regulated by this division for the purpose of ascertaining whether the billboard is secure or insecure, and whether it is in need of removal or repair; and to meet the expense of such inspection the permittee shall pay to the administrator the sum set by the council from time to time. However, no inspection fee other than the permit fee shall be charged during the calendar year in which the sign or other advertising structure is erected.

All billboards, signs and other advertising structures shall be designed and constructed to withstand a wind pressure of not less than 30 pounds per square foot of area; and shall be constructed to receive dead loads as required in the building code or other ordinances of the city.

Every application for a billboard permit shall, before the permit is granted, file with the building inspector, a continuing bond in the penal sum of $5,000.00, executed by the applicant and a surety company to be approved by the city attorney and conditioned for the faithful observance of the provisions of this article and all amendments thereto, and of all laws and ordinances relating to billboards, signs and other advertising structures, and which shall indemnify and save harmless the city from any and all damages, judgments, costs or expenses which the city may incur or suffer by reason of the granting of the permit.

(a)

A billboard shall only be erected in areas that are zoned commercial or industrial.

(b)

No billboard shall be allowed within the fire zone as described on the official map.

(c)

No more than one billboard back-to-back shall be erected upon one lot.

(d)

The maximum size of billboards shall be 360 square feet.

(e)

No billboards may be erected within 800 feet of another existing billboard measured along or across the same right-of-way.

(f)

No billboard may be erected within 125 feet of a residential or multiple-family zoning district.

(g)

The maximum height of billboards shall be 30 feet. In no event shall the maximum height of any billboard exceed the height requirements for buildings in the underlying zoning district regulations. The minimum height shall be 12 feet above grade.

(h)

Roof-mounted billboards (off-premises signs) shall be prohibited.

(i)

Wis. Stats. § 84.30 and Wis. Adm. Code Trans. ch. 201 are adopted by reference in this section and shall be applied only to that property bordering I-39 in the city.

(Code 1986, § 10-1-113; Ord. No. 90-12, § 1, 9-10-1990)

No billboards shall be erected within 100 feet of the intersecting right-of-way of signalized intersections, and no billboards shall be erected within 50 feet of the intersecting right-of-way of all other streets.

Cross reference— Traffic and vehicles, ch. 78.

Except as otherwise provided in this division, all billboards and/or sign messages shall be removed by the owner or lessee of the premises upon which an off-premises sign/billboard is located when the business it advertised is no longer conducted where advertised. If the owner or lessee fails to remove the sign/billboard, the building inspector shall give the owner 60 days' written notice to remove the sign/billboard, and, thereafter, upon the owner's or lessee's failure to comply, may remove such sign/billboard, any costs for which shall be charged to the owner of the property or may be assessed as a special assessment against the property, and/or the building inspector may take any other appropriate legal action necessary to attain compliance.

In the residence districts and I-R interchange residence district, the following nonflashing, nonilluminated signs are permitted under the conditions specified:

(1)

Nameplate and identification signs. Nameplate and identification signs are subject to the following:

a.

Area and content; residential. There shall be not more than one nameplate, not exceeding one square foot in area, for each dwelling unit, indicating the name or address of the occupant or a permitted occupation. On a corner lot, two such nameplates for each dwelling unit, one facing each street, shall be permitted.

b.

Area and content; nonresidential. For nonresidential buildings, a single identification sign, not exceeding nine square feet in area and indicating only the name and address of the building, may be displayed. On a corner lot, two such signs, one facing each street, shall be permitted.

c.

Projection. Such signs shall be affixed flat against the wall of the building.

d.

Height. No sign shall project higher than one story or 15 feet above curb level, whichever is lower.

(2)

For sale and to rent signs. For sale and to rent sign shall be subject to the following:

a.

Area and number. There shall be not more than one such sign per zoning lot, except that on a corner zoning lot two signs, one facing each street, shall be permitted. No sign shall exceed 12 square feet in area, nor be closer than eight feet to any other zoning lot.

b.

Height. No sign shall project higher than one story or 15 feet above curb level, whichever is lower, when attached to a building; detached or freestanding signs shall be not more than four feet in height.

(3)

Signs accessory to parking area. Signs accessory to parking areas shall be subject to the following:

a.

Area and number. Signs designating parking area entrances or exits are limited to one sign for each such exit or entrance, and to a maximum size of two square feet each. One sign per parking area, designating the conditions of use or identity of such parking area and limited to a maximum size of nine square feet, shall be permitted. On a corner lot two such signs—one facing each street—shall be permitted.

b.

Projection. No sign shall project beyond the property line into the public way.

c.

Height. No sign shall project higher than seven feet above curb level.

(4)

Signs accessory to roadside stands. Signs accessory to roadside stands shall be subject to the following:

a.

Content. The signs shall be only for the purpose of identification of the roadside stand and advertising the agricultural products for sale therein.

b.

Area and number. The signs shall be on the same zoning lot as the roadside stand, and there shall be not more than two signs per lot. No sign shall exceed 12 square feet in area nor be closer than 50 feet from any other zoning lot.

c.

Projection. No sign shall project beyond the property line into the public way.

d.

Height. No sign shall project higher than 15 feet above curb level.

(5)

Temporary signs accessory to subdivision developments or other permitted improvements in residential districts. Temporary signs accessory to subdivision developments or other permitted improvements in residential districts shall be subject to the following:

a.

Content. The signs shall be only for the purpose of identification of homes for sale or rent in the subdivision under construction, or for the identification of other nonresidential uses under construction.

b.

Area, number and setback. Such signs shall not exceed two in number for each subdivision nor 200 square feet each in area. They shall observe the front yard requirement of the principal use and shall be located at least 50 feet from all other boundaries of the site.

c.

Height. No sign shall project higher than 15 feet above the curb level.

d.

Time limitations. The signs shall be removed by the applicant or property owner within two years of the date of the issuance of the zoning certificate.

(6)

Subdivision identification signs are subject to the following:

a.

Content. The signs shall bear only the name of the subdivision or development.

b.

Area and number. There shall be not more than one sign located at each entrance to a subdivision. No sign shall exceed 200 square feet in area.

c.

Height. No sign shall project higher than 15 feet above curb level.

(7)

Nonflashing, illuminated church bulletins are subject to the following:

a.

Area and number. There shall be not more than one sign per lot, except that on a corner lot, two signs—one facing each street—shall be permitted. No sign shall exceed 16 square feet in area nor be closer than eight feet from any other zoning lot.

b.

Projection. No sign shall project beyond the property line into the public way.

c.

Height. No sign shall project higher than one story or 15 feet above the curb level, whichever is lower.

(a)

B-1 district. In the B-1 district, nonflashing signs shall be permitted, in accordance with the following:

(1)

General application.

a.

Area. The gross area in square feet of all nonilluminated signs on a zoning lot shall not exceed three times the lineal feet of frontage of such zoning lot. However, the gross surface area of all illuminated, nonflashing signs shall not exceed 1½ times the lineal feet of frontage of such zoning lot.

b.

Projection. No sign shall project into the public way.

c.

Height. No sign shall project higher than 30 feet above curb level, except as may be provided by conditional use.

(2)

Integrated centers. For integrated centers in single ownership or under unified control, or individual uses with a minimum frontage of 150 feet, one additional sign on each street frontage, other than those regulated in subsection (a)(1) of this section, shall be permitted, subject to the following:

a.

Content. Such sign shall advertise only the name and location of such center or individual use and the name and type of business of each occupant of the center.

b.

Area. The gross area in square feet of the additional sign on a zoning lot shall not exceed two times the lineal feet of frontage of such zoning lot. However, the gross surface area of such additional sign, if illuminated nonflashing, shall not exceed the lineal feet of frontage of such zoning lot.

c.

Setback. Such sign shall be set back a minimum of 15 feet from the front lot line of such center or individual use, except as may be provided by conditional use.

d.

Height. No sign shall project higher than 30 feet above curb level, except as may be provided by conditional use.

(b)

B-2 and B-3 districts. In the B-2 and B-3 districts, business signs and advertising devices are permitted, subject to the following conditions:

(1)

General application.

a.

Area. The gross area in square feet of all signs on a zoning lot shall not exceed five times the lineal feet of frontage of such zoning lot. However, the gross area of all flashing signs shall not exceed two times the lineal feet of frontage of such zoning lot.

b.

Projection. No sign shall project more than 18 inches into the public way.

c.

Height. No sign shall project higher than 50 feet above curb level, except as may be provided by conditional use.

(2)

Integrated centers. For integrated centers in single ownership or under unified control or individual uses with a minimum frontage of 150 feet, one additional sign on each street frontage, other than those regulated in subsection (b)(1) of this section shall be permitted, subject to the following:

a.

Content. Such sign shall advertise only the name and location of such center or individual use and the name and type of business of each occupant of the center.

b.

Area. The gross area in square feet of the additional sign on a zoning lot shall not exceed three times the lineal feet of frontage of such zoning lot. However, the gross surface area of such additional sign, if flashing, shall not exceed 1½ times the lineal feet of frontage of such zoning lot.

c.

Setback. Such sign shall be set back a minimum of 15 feet from the front lot line of such center or individual use, except as may be provided by conditional use.

d.

Height. No sign shall project higher than 50 feet above curb level, except as may be provided by conditional use.

(c)

B-4 district. In the B-4 district nonflashing business signs are permitted, subject to the following conditions:

(1)

Area. The gross area in square feet of all signs on a zoning lot shall not exceed four times the lineal feet of frontage of such zoning lot.

(2)

Content. Signs shall bear no lettering other than to indicate the name and kind of business conducted in the building or structure, such as "men's clothing," "drugs," "jeweler," and the like, and the year the business was established and the street number thereof. No sign shall advertise any particular article of merchandise.

(3)

Projection. No sign shall project more than six feet from the face of the wall of any building.

(4)

Height. No sign shall project higher than 50 feet above the curb level, except as may be provided by conditional use.

Cross reference— Businesses, ch. 14.

(a)

M-1 district. In the M-1 district, business signs and advertising devices are permitted subject to the following conditions.

(1)

General application.

a.

Area. The gross area in square feet of all signs on a lot shall not exceed two times the lineal feet of frontage of such lot. However, the gross area of all flashing signs shall not exceed the lineal feet of frontage of such lot.

b.

Setback. All signs shall be set back a minimum of ten feet from the front lot line.

c.

Height. No sign shall project higher than 50 feet above the curb level, except as may be allowed by conditional use permit.

(2)

Industrial parks. For industrial parks, one additional sign on each street frontage, other than those regulated in subsection (a)(1)a of this section shall be permitted, subject to the following:

a.

Content. Such sign shall advertise only the name and location of such industrial park and the name and type of business of each occupant of the park.

b.

Area. The gross area in square feet of the additional sign on a lot shall not exceed 1½ times the lineal feet of frontage of such lot. However, the gross surface area of such additional sign, if flashing, shall not exceed the lineal feet of frontage of such lot.

c.

Setback. Such sign shall be set back a minimum of 15 feet from the front lot line of such industrial park.

d.

Height. No sign shall project higher than 50 feet above curb level, except as may be allowed by conditional use permit.

(b)

M-2 district. In the M-2 district, business signs and advertising devices are permitted, subject to the following conditions:

(1)

General application.

a.

Area. The gross area in square feet of all signs on a lot shall not exceed four times the lineal feet of frontage of such lot. However, the gross area of all flashing signs shall not exceed two times the lineal feet of frontage of such lot.

b.

Projection. No sign shall project into the public way.

c.

Height. No sign shall project higher than 50 feet above the curb level, except as may be allowed by conditional use permit.

(2)

Industrial parks. For industrial parks, one additional sign on each street frontage, other than those regulated in subsection (a)(1)a of this section shall be permitted, subject to the following:

a.

Content. Such sign shall advertise only the name and location of such industrial park and the name and type of business of each occupant of the park.

b.

Area. The gross area in square feet of the additional sign on a lot shall not exceed three times the lineal feet of frontage of such lot. However, the gross surface area of such additional sign, if flashing, shall not exceed 1½ times the lineal feet of frontage of such lot.

c.

Setback. Such sign shall be set back a minimum of ten feet from the front lot line of such industrial park.

d.

Height. No sign shall project higher than 50 feet above the curb level, except as may be allowed by conditional use permit.

Cross reference— Businesses, ch. 14.

(a)

I-R district. The regulations governing signs in the residence districts shall apply to the I-R district.

(b)

I-B district. In the I-B district nonflashing business signs are permitted, subject to the following conditions, but advertising devices are expressly prohibited:

(1)

General application.

a.

Area. The gross area in square feet of all nonilluminated signs on a lot shall not exceed four times the lineal feet of frontage of such lot. However, the gross surface area of all illuminated, nonflashing signs shall not exceed two times the lineal feet of frontage of such lot.

b.

Setback. Such signs shall be set back a minimum of 20 feet from the front lot line.

c.

Height. No sign shall project higher than 30 feet above curb level, except as may be provided by conditional use.

(2)

Integrated centers. For integrated centers in single ownership or under unified control, or individual uses with a minimum frontage of 300 feet, one additional sign on each street frontage, other than those regulated in subsection (b)(1)a of this section shall be permitted, subject to the following:

a.

Content. Such sign shall advertise only the name and location of such center or individual use and the name and type of business of each occupant of the center.

b.

Area. The gross area in square feet of the additional sign on a lot shall not exceed two times the lineal feet of frontage of such lot. However, the gross surface area of such additional sign, if illuminated nonflashing, shall not exceed the lineal feet of frontage of such lot.

c.

Setback. Such sign shall be set back a minimum of 30 feet from the front lot line of such center or individual use, except as may be provided by conditional use.

d.

Height. No sign shall project higher than 30 feet above the curb level, except as may be provided by conditional use.

(c)

I-M district. In the I-M district, nonflashing business signs are permitted, subject to the following conditions. Advertising devices are expressly prohibited:

(1)

General application.

a.

Area. The gross area in square feet of all signs on a lot shall not exceed four times the lineal feet of frontage of such lot. However, the gross surface area of all illuminated signs shall not exceed two times the lineal feet of frontage of such lot.

b.

Setback. Such signs shall be set back a minimum of 15 feet from the front lot line.

c.

Height. No sign shall project higher than 50 feet above the curb level.

(2)

Industrial parks. For industrial parks, one additional sign on each street frontage, other than those regulated in subsection (c)(1)a of this section shall be permitted, subject to the following:

a.

Content. Such sign shall advertise only the name and location of such industrial park and the name and type of business of each occupant of the park.

b.

Area. The gross area in square feet of the additional sign on a lot shall not exceed two times the lineal feet of frontage of such lot. However, the gross surface area of such additional sign, if illuminated, shall not exceed the lineal feet of frontage of such lot.

c.

Setback. Such sign shall be set back a minimum of 25 feet from the front lot line of such industrial park.

d.

Height. No sign shall project higher than 50 feet above the curb level.

Cross reference— Businesses, ch. 14.