General terms. For the purposes of this article, the following terms, phrases, words and their derivations shall have the meaning given herein:
ANIMATED SIGNAny sign that uses movement or change of lighting, either natural or artificial, to depict action or create a special effect or scene.
AREA IDENTIFICATION SIGNA sign to identify a common area containing a group of structures, or a single structure on a minimum site of five acres, such as an apartment complex or industrial park, located at the entrance or entrances of the area, and consisting of a fence or wall or archway with letters or symbols affixed thereto.
BANNERAny sign of lightweight fabric or similar material that is mounted to a pole or a building at one or more edges. National flags, state or municipal flags, or the official flag of any institution or business shall not be considered banners.
BEACONA stationary or evolving light which flashes or projects illumination, single color or multicolored, in any manner which is intended to attract or divert attention; except, however, this term is not intended to include any kind of lighting device which is required or necessary under the safety regulations described by the Federal Aviation Administration or similar agencies.
BILLBOARDAn off-premises advertising sign with a copy area greater than 100 square feet.
BUILDING INSPECTORAn agent of the Village of Mount Horeb authorized to permit, inspect, approve or deny construction with the Village and the authorized government representative on sign issues.
BUILDING MARKERAny sign indicating the name of a building and date and incidental information about its construction, which sign is cut into masonry surface or made of bronze or other permanent material.
BUILDING SIGNAny sign attached to any part of a building, as contrasted to a freestanding sign.
BULLETIN BOARDAny sign erected by a charitable, educational or religious institution or a public body, which is erected upon the same property as said institution, for purposes of announcing events which are held on the premises, and contains no commercial message.
CANOPY SIGNAny sign that is a part of or attached to an awning, canopy, or other fabric, plastic, or structural protective cover over a door, entrance, window, or outdoor service area. A marquee is not a canopy.
CHANGEABLE COPY SIGN/READER BOARDA sign or portion thereof with characters, letters, or illustrations that can be changed or rearranged without altering the face or the surface of the sign.
[Amended 4-19-2005 by Ord. No. 2005-04; 11-2-2011 by Ord. No. 2011-14]
COMMERCIAL MESSAGEAny sign wording, logo, or other representation that, directly or indirectly, names, advertises, or calls attention to a business, product, service, or sales event or other commercial activity.
DIRECTIONAL SIGNA sign of a noncommercial nature which directs the reader to the location of public or educational institutions, or to the location of historical structures or areas, or to the location of public parks or buildings.
DISPLAY SURFACE AREAThe net geometric area enclosed by the display surface of the sign including the outer extremities of all letters, characters and delineations; provided, however, "display surface area" shall not include the structural supports for freestanding signs.
DISTRICT or ZONING DISTRICTA section or sections of the incorporated area of the Village of Mount Horeb for which the then-effective Zoning Ordinance governing the use of buildings and land are uniform for each class of use permitted therein.
ELECTRONIC MESSAGE SIGNAny sign or portion thereof, by which the message is displayed by electronic means, whether in constant appearance or intermittently.
[Added 4-19-2005 by Ord. No. 2005-04]
ERECTTo build, construct, attach, hand, place, suspend, or affix, and shall also include the painting of wall signs.
FLAGAny fabric, banner, or bunting containing distinctive colors, patterns, or symbols, used as a symbol of a government, political subdivision, or other entity.
FLASHING SIGNAn illuminated sign on which artificial or reflected light is not maintained stationary and constant in intensity and color at all times when in use.
FREESTANDING SIGNA sign which is attached to or a part of a completely self-supporting structure. The supporting structure shall be set firmly in or below the ground surface and shall not be attached to any building or any other structure whether portable or stationary.
GARAGE/YARD SALE SIGNA private sale of personal property used to dispose of personal household possessions. Not for the use of any commercial venture.
ILLUMINATED SIGNAny sign which has characters, letters, figures, designs or outline illuminated by electric lights or luminous tube, as long as light and tubes are located within the interior of the sign, as a part of the sign proper.
ILLUMINATED, INDIRECTIllumination so arranged that the light is reflected from the sign to the eyes of the viewer.
INCIDENTAL SIGNA sign, generally informational, that has a purpose secondary to the use of the lot on which it is located, such as "no parking," "entrance," "loading only," "telephone," and other similar directives. No sign with a commercial message legible from a position off the lot on which the sign is located shall be considered incidental.
JOINT IDENTIFICATION SIGNA sign which serves as common or collective identification for a group of persons or businesses operating on the same zone lot (e.g., shopping center, office complex, etc.). Such sign may name the persons or businesses included but carry no other advertising matter.
LEASEAn agreement by which a property owner conveys, usually for a specified rent, to other persons, permission to erect and maintain an advertising sign upon his property.
LOTAny piece or parcel of land or a portion of a subdivision, the boundaries of which have been established by some legal instrument of record, that is recognized and intended as a unit for the purpose of transfer of ownership.
MALLAny concentration of retail stores and/or service establishments which share customer parking areas and are located within an enclosure having public walkways whereby a customer in one store or establishment may walk to another store or establishment without leaving the enclosure.
MANSARD ROOFAny roof that has an angle greater than 45° and which derives part of its support from building wall and is attached to (but not necessarily a part of) a low slope roof and which extends along the full length of the front building wall or 3/4 of the length of a side building wall. (For purposes of this article, a "low-slope roof" shall mean any roof with a pitch less than three inches rise per 12 inches horizontal.)
MARQUEEAny permanent roof-like structure projecting beyond a building or extending along and projecting beyond the wall of the building, generally designed and constructed to provide protection from the weather.
MARQUEE SIGNAny sign attached to, in any manner, or made a part of a marquee.
NONCONFORMING SIGNA sign lawfully existing at the effective date of the adoption of this chapter which, because of the application of this article or any amendment hereto, could not be built under the terms of this chapter.
[Amended at time of adoption of Code (see Ch. 1, General Government, Art. V)]
OFF-SITE SIGNA sign which directs attention to a business, commodity, service, entertainment or attraction sold, offered, or existing elsewhere than upon the same lot where such sign is displayed. The term "off-site sign" shall include any outdoor advertising sign (billboard) on which space is leased or rented by the owner thereof to others for the purpose of conveying a commercial or noncommercial message.
ON-SITE SIGNA sign which directs attention to a business, commodity, service, entertainment or attraction sold, offered or existing on the same lot where such sign is displayed; provided, an on-site sign may also display a noncommercial message.
OUTDOOR MENU BOARDAn outdoor sign, associated with restaurants (including drive-throughs), which gives a detailed list of foods served that are available at a restaurant.
PENNANTAny lightweight plastic, fabric, or other material, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in series, designed to move in the wind.
PERSONIncludes any person, firm, partnership, association, corporation, company or organization, singular or plural, of any kind.
PORTABLE SIGNAny sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported, including, but not limited to, signs designed to be transported by means of wheels; signs converted to A- or T-frames; menu and sandwich board signs; umbrellas used for advertising; and signs attached to or painted on vehicles parked and visible from the public right-of-way, unless said vehicle is used in the normal day-to-day operations of the business.
PORTABLE TEMPORARY ATTRACTION SIGN BOARDA single or double surface painted or poster panel type sign or some variation thereof, which is temporary in nature, usually mounted on wheels, easily movable, not permanently attached thereto.
PRINCIPAL BUILDINGThe building in which is conducted the principal use of the zone lot on which it is located. Zone lots with multiple principal uses may have multiple principal buildings, but storage buildings, garages, and other clearly accessory uses shall not be considered principal buildings.
PROJECTING SIGNAny sign that shall be affixed at an angle or perpendicularly to the wall of any building in such a manner to read perpendicularly or at an angle to the wall on which it is mounted.
PUBLIC EVENTAny event that is authorized by the Village of Mount Horeb, whether funded in part, total, or not at all.
REAL ESTATE SIGNA temporary sign placed upon property for the purpose of advertising to the public the sale or lease of said property.
RESIDENTIAL SIGNAny sign located in a district zoned for residential uses that contains no commercial message except advertising for goods or services legally offered on the premises where the sign is located, if offering such service at such location conforms with all requirements of the Village of Mount Horeb.
ROOF SIGNAny sign erected and constructed wholly on and over the roof of a building, supported by the roof structure, and extending vertically above the highest portion of the roof.
ROOF SIGN, INTEGRALAny sign erected or constructed as an integral or essentially integral part of a normal roof structure of any design, such that no part of the sign extends vertically above the highest portion of the roof and such that no part of the sign is separated from the rest of the roof by a space of more than six inches.
SETBACKThe distance from the property line to the nearest part of the applicable building, structure, or sign, measured perpendicularly to the property line.
SHOPPING CENTERTwo or more retail stores and/or service establishments sharing customer parking areas, regardless of whether said stores and/or establishments occupy separate structures or are under separate ownerships.
SIGNIncludes every device, frame, letter, figure, character, mark, plan, point, design, picture, logo, stroke, strip, trademark, or reading matter, which is used or intended to be used to attract attention or convey information when the same is placed out of doors in view of the general public; in addition, any of the above which is not placed out of doors, but which is illuminated with artificial or reflected light. Also, the above, when near the inside surface of a window in such a way to be in view of the general public and used or intended to be used to attract attention or convey information to motorists.
SPOTLIGHT ILLUMINATIONIllumination which comes from lamps, lenses or devices designed to focus or concentrate the light rays of the source.
STREET FRONTAGEThe distance for which a lot line of a zone lot adjoins a public street, front one lot line intersecting said street to the furthest distance lot line intersecting the same street.
STREETS and SIDEWALKSA strip of land or access way subject to vehicular traffic and/or pedestrian traffic that provides direct or indirect access to property, including, but not limited to, alleys, avenues, boulevards, courts, drives, highways, lanes, places, roads, sidewalks, terraces, trails, or other thoroughfares.
SUSPENDED SIGNA sign that is suspended from the underside of a horizontal plane surface and is supported by such surface.
TIME AND TEMPERATURE SIGNAny sign or portion of a sign whereby the copy that changes indicates time and temperature.
[Added 4-19-2005 by Ord. No. 2005-04]
WALL SIGNAny sign that shall be affixed parallel to the wall or printed on the wall of any building in such a manner as to read parallel to the wall on which it is mounted; provided, however, said wall sign shall not project above the top of the wall or beyond the end of the building. For the purpose of this article, any sign display surface that is affixed flat against the sloping surface of a mansard roof shall be considered a wall sign. Any sign that is affixed to the building marquee or a building canopy shall be considered a wall sign.
WINDOW SIGNAny sign, pictures, symbol, or combination thereof, designed to communicate information about an activity, business, commodity, event, sale or service, that is placed inside a window or upon the window.
ZONE LOTA parcel of land in single ownership that is of sufficient size to meet minimum zoning requirements for area, coverage, and use, and that can provide such yards and other open spaces as required by the zoning regulations.