Preserve and enhance the appearance of the Town of Newbury and protect our investment in buildings and open space.

Encourage sound signing practices for business identification and public information.

Prohibit excessive and confusing sign displays.

Eliminate potential hazards to motorists and pedestrians created by distracting and inappropriate sign displays.

Provide commercial signing which is used primarily as identification and not as advertising.

Advertising Display Area — the copy area encompassed within any simple geometrical figure which would enclose all parts of the sign. It shall not include any structural supports for the sign except to provide a frame for it, and provided that no copy is included on such supports. In the case of two sided ground signs or freestanding signs only 50% of the total of the two sides shall count as part of the allowed sign area permitted in the applicable zone.

Animated Sign — any sign which attracts attention by movement, changing colors, flashing or revolving. It shall not include time-temperature signs.

Agricultural Sign — A sign which has wording to advertise products raised or grown principally on the premises and signs advertising these products which may be changed periodically

Awning or Canopies — All lettering or graphics on awnings or canopies shall require a sign permit and count as part of allowed sign area. No awning or canopy shall be illuminated in such a way that the light from such illumination is directly visible through the canopy or awning.

Directional Signs — any sign located on the premises to provide for the safe flow of vehicular and pedestrian traffic upon said premises.

Freestanding Sign — any mobile or portable sign not securely attached to the ground or any building and intended for temporary purposes.

Ground Sign — any permanent sign which is erected on supports in the ground and not attached to any building.

Non-commercial use — a sign containing no commercial message or intent, such as a "no trespassing" sign; or a sign qualifying under a "freedom of speech" provision (e.g. a sign expressing a belief or sentiment).

Roof Sign — any sign which is erected so as to project higher than the cornice of the building on which it is erected.

Off-Premise Sign — any sign erected to advertise or give directions to an establishment or merchandise which is not sold, produced, manufactured or furnished at the property on which the sign is located.

Projecting Sign — any sign attached to a building which projects more than twelve (12) inches from a building wall and is intended to be read from the side.

Wall Sign — any sign painted or permanently attached to and parallel with the wall of a building and extending not more than twelve (12) inches from the wall of the building.

Window Sign — any sign installed on or attached to a window of a building and intended to be viewed from the outside of the building.

Animated signs

Roof signs

Off-Premise sign, except as follows: signs indicating locations of places of public assembly or interest such as churches, schools, museums, libraries, fraternal or civic organizations; provided they are otherwise in conformity with this bylaw.

Signs containing red or green lights, except for holiday signs.

Signs purposefully erected upon motor vehicles, trailers, or other movable objects regularly or recurrently located with the intent of fixed display.

Signs illuminated between the hours of 11:00 p.m. and 7:00 a.m., unless such premise is open to the general public during these hours.

Signs illuminated so as to cast a glare onto any portion of a way which would create a traffic hazard. Nor shall any sign cause direct illumination of adjacent property. Signs may be illuminated by the following means unless noted otherwise in a specific zone:

Signs erected within the right of way of any street except for traffic control and as specified in 97-8. B. (3) above.

No sign of any kind shall be attached to a public utility pole.

No sign shall be erected until Sign Permit has been issued by the Building Inspector, except for those exempt signs described in Section 97-8.F of this Bylaw.

Site Plan Review if required in the district in which the sign will be located, shall show building location and height, entrances and exits. Parking arrangements, loading areas, sign location and height, and a detailed drawing of the proposed sign shall accompany application.

All Sign Permits issued under this Bylaw shall be retained at all times on the premises.

No sign in any district shall exceed 25 feet in height or be higher than the main roof line of the building, whichever is greater.

No sign shall project over or extend beyond the property line.

No sign shall be erected so as to obstruct the vision of vehicular traffic entering or exiting the premises.

In all districts, ground signs shall be set back a minimum of 10 feet from the traveled way or from the property line.

Agricultural Purpose Signs: in all districts, the placement, size and type of sign shall conform to Section 97-8.I, Business Districts, and to the rules and regulations set forth in "A Guide to Highway Signage for Agricultural Purposes in the Town of Newbury" which may be amended from time to time by vote of the Planning Board.

Public Signs: Signs of a non-commercial nature and in the public interest erected by, or on the order of, a public official in the performance of his public duty, such as safety signs, danger signs, trespassing signs, traffic signs, street signs, memorial plaques, signs of historical interest, signs designating a public project or improvement program and the like.

Integral Sign: Names of buildings, dates of erection, monumental citations, commemorative tablets and the like when carved into stone, concrete or similar material or made of bronze, aluminum or other permanent-type construction and made an integral part of the structure.

Identifying signs used for 911 purposes.

Any sign of a non-commercial use. Such a sign shall not exceed 6 square feet in area.

Holiday signs.

Temporary signs: A maximum of three (3) temporary signs plus 1 for each additional separately identifiable unit over one (1) shall be allowed per lot. All temporary signs shall not exceed six (6) feet in height and shall not exceed six (6) square feet each. Temporary signs shall be set back at least ten (10) feet from the edge of the traveled way, except where insufficient setback exists; in such cases, signs shall be attached to a building wall facing the traveled way.

Agricultural-Residential and Parker River Residential: Permits are not required in these zones for the following:

All signs that do not meet the requirements in this section (Section 97-8.F) must apply for a Special Permit from the Zoning Board of Appeals.

The following signs are allowed in all Residential Districts subject to the provisions of Section 97-8.E. of this bylaw:

One (1) Freestanding Sign pertaining to the sale, lease or use of the lot or building on which the sign is erected. The Advertising Display Area shall not exceed eighteen (18) square feet.

One Ground Sign for identification purposes and the advertising of goods and services available. The Advertising Display Area shall not exceed thirty-six (36) square feet.

One (1) Wall Sign for identification purposes. The Advertising Display Area shall not exceed one (1) square foot for every two (2) lineal feet of building wall to which it is attached.

Opaque window signs shall not cover more than a maximum of thirty six (36) square feet of the window glass area in which it is located.

In mixed use or multi-tenant buildings, sign usage shall conform to the following:

One (1) Freestanding Sign pertaining to the sale, lease or use of the lot or building on which the sign is erected. The Advertising Display Area shall not exceed twelve (12) square feet.

One Ground Sign for identification purposes and the advertising of goods and services available. The Advertising Display Area shall not exceed eighteen (18) square feet.

One (1) Wall Sign for identification purposes. The Advertising Display Area shall not exceed one (1) square foot for every two (2) lineal feet of building wall facing the street from which its frontage is derived.

Window Signs shall not cover more than twenty (20) percent of the window glass area in which it is located.

In mixed use or multi-tenant buildings, sign usage shall conform to the following:

One (1) Freestanding Sign pertaining to the sale, lease or use of the lot or building on which the sign is erected. The advertising Display Area shall not exceed twenty-four (24) square feet.

One (1) Ground Sign for identification purposes. The Advertising Display Area shall not exceed thirty-six (36) square feet.

One (1) Wall Sign for identification purposes. The Advertising Display Area shall not exceed one (1) square foot for every two (2) lineal feet of building wall facing the street from which the building derives its frontage.

One (1) Freestanding Sign pertaining to the sale, lease or use of the lot or building on which the sign is erected. The advertising Display Area shall not exceed twenty-four (24) square feet.

One (1) Ground Sign for identification purposes. The Advertising Display Area shall not exceed thirty-six (36) square feet.

One (1) Wall Sign for identification purposes. The Advertising Display Area shall not exceed one (1) square foot for every two (2) lineal feet of building wall facing the street from which the building derives its frontage.

Opaque window signs shall not cover more than a maximum of thirty six (36) square feet of the window glass area in which it is located.

In mixed use or multi-tenant buildings, sign usage shall conform to the following:

One (1) Freestanding Sign pertaining to the sale, lease or use of the lot or building on which the sign is erected. The advertising Display Area shall not exceed twenty-four (24) square feet.

One (1) Ground Sign for identification purposes. The Advertising Display Area shall not exceed thirty-six (36) square feet.

One (1) Wall Sign for identification purposes. The Advertising Display Area shall not exceed one (1) square foot for every two (2) lineal feet of building wall facing the street from which the building derives its frontage.

Opaque window signs shall not cover more than a maximum of thirty six (36) square feet of the window glass area in which it is located.

In mixed use or multi-tenant buildings, sign usage shall conform to the following:

It shall be the responsibility of the property owner to remove any sign identifying or advertising goods and services of a discontinued business within sixty (60) days of being so notified by the Building Inspector.

Signs legally existing on the effective date of this article, or of any amendment hereto, may continue to be maintained; provided however that any such sign that fails to conform to the current requirements of this Bylaw shall not be enlarged or relocated.

Such signs shall be removed or brought into conformity upon the discontinuance of the business or the failure to be maintained in accordance with Section 97-8.L and shall be removed in accordance with Section 97-8.M upon receipt of a Certified Letter from the Building Inspector.

There shall be no increase in any nonconformity.