For the purpose of this article, the following definitions shall apply:
ABANDONED SIGN
A sign no longer used for its original intent or a sign on a vacant, unoccupied, or abandoned property.
BANNER SIGN
A temporary sign which may or may not contain a message, constructed of cloth, canvas, plastic or other flexible material typically suspended or hung by cord, string or rope from a structure, which promotes an activity, special event or otherwise promotes a special event or the public good.
BILLBOARD
A sign advertising a product not sold or available on the property on which it is situated.
BUILDING FACADE and BUILDING FACADE AREA
That portion of any exterior elevation of a building extended from grade to the top of the parapet wall or eaves and the entire width of the building elevation.
BUSINESS SIGN
A sign located on or within close proximity of a business or commodity for sale or to a profession, service or entertainment rendered thereto.
CHANGEABLE-COPY SIGN
A sign which by manual, mechanical or lighting effects can have its copy or message changed apart from any reworking of the sign.
DECORATIVE FLAG
A flag displayed for decorative, and not official or patriotic, purposes.
FACADE AREA
The total area of the facade, including walls, windows, doors and fixtures below the elevation of the second story windows, or nine feet above existing grade, whichever is lower, that faces a public street, pedestrian walkway.
FLASHING SIGN
Any illuminated sign on which such illumination is not kept stationary or constant in intensity and color at all times when such sign is in use.
FREESTANDING SIGN
A pole, ground or pylon sign not attached to a building or structure.
FUNCTIONAL SIGN
A directional sign containing no advertising other than a name, either temporary or permanent, which serves as a convenience to the public to show direction to a place or activity, including, but not limited to, the location of rest rooms, telephones, first aid stations; and signs located on mechanical dispensing equipment that identifies a product.
ILLUMINATED SIGN
Any sign which is located and designed to be seen at night by virtue of an artificial light source from within, behind or upon such sign, but not including reflector-type signs unless the source of illumination is made a part of or is related to such sign.
LETTERING AREA
The area within the smallest quadrilateral that be drawn to contain the letters, numbers, and characters of the sign message, exclusive of decorative borders and other design elements.
MARQUEE or CANOPY SIGN
Any sign attached to a fixed shelter or roof, extending over a building line, which is supported by the building to which it is attached.
MOBILE SIGN
A sign not permanently attached to the ground or a building, including any sign mounted on or attached to a vehicle which is not capable of self-propulsion and registered with the New Jersey Division of Motor Vehicles.
PARAPET
That portion of a building wall that rises above the roof level.
POLE OR PYLON SIGN
A sign mounted on or supported by or suspended from a freestanding column, pipe or pole.
POLITICAL OR CAMPAIGN SIGN
A sign expressing support for or opposition to a candidate for public office or an issue specific to a current (within the calendar year) election or referendum, and shall include such political paraphernalia as posters, bumper stickers (stationary), banners or the like.
PORTABLE SIGN
Any sign not permanently attached to the ground or other permanent structure; or a sign designed to be transported, including, but not limited to, signs designed to be transported by means of wheels; signs converted to "A" menu and sandwich board signs; balloon used as signs, umbrellas used for advertising, and signs attached to or painted on vehicles parked and visible from the public right-of-way unless such vehicles are used in the normal day-to-day operation of the business.
PROJECTED SIGN
A sign which is cast, reflected or shown on a wall, screen or other surface, whether for a continuous period or not.
ROOF SIGN
A sign erected upon, against or directly above a roof or on top of or above the parapet of a building.
SIGN
A name, identification, description, illustration or any other visual display which is affixed to, painted on or represented directly or indirectly upon any building, structure or land and which directs attention to an organization, business, product, service or individual. Includes banners, streamers, whirling or illuminated devices or any other type of attention-attracting device and may be a single-display, double-display, multiple-display, or V-type structure.
SIGN AREA
The entire space within a sign's continuous perimeter, enclosing the extreme limits of all words, devices or emblems but not passing through or between any adjacent elements. In computing the area of a sign with two display surfaces, the area of the larger surface shall be considered the sign area. In computing the area of a sign with two display surfaces that are identical, only one side should be considered. In computing the area of signs with three or more display surfaces, the area shall be computed by adding the total surface area of the sign and dividing by the number of display surfaces utilized by the sign. The "display surface" of a sign shall mean all sides and faces of a sign that can be viewed from one location. In computing the area of a V-type sign, if both sides are identical and the interior angle of which is less than 45°, only one side should be considered; a V-type sign which does not have two identical sides and the interior angle of which is 45° or greater shall be computed as both display faces comprising the sign area.
TEMPORARY SIGN
A sign erected for a relatively short period of time, which period shall be terminated by the work, event, or occurrence of the event to which it refers, and in all respects the same as a sign which is not temporary insofar as matters of location, construction and public safety are concerned.
UNDER-CANOPY SIGNS
A sign attached to the underside of a canopy.
V-TYPE SIGN
A permitted V-type sign means a sign in which the V is in a horizontal plane; an inverted V-type sign or one which rests upon the two edges spread apart on the ground with no other support or anchorage shall not be permitted in the interest of public safety.
WALL SIGN OR FACADE SIGN
A sign attached to or erected against the wall of a building with the face in a parallel plane to the plane of the building wall.