The purpose of these sign regulations is to promote health, safety, general welfare, and order within the City of Park Falls through the establishment of a comprehensive and impartial series of standards, regulations and procedures governing the type, numbers, size, structure, location, height, lighting, use, and/or display of devices, signs, or symbols serving as a visual communication media to persons situated within or upon public right-of-way or properties. With this purpose in mind, it is the intention of this section to authorize signs which are:
A.
Compatible with their surroundings.
B.
Appropriate to the activities to which they pertain.
C.
Expressive to the identity of the individual properties or the community as a whole.
D.
Legible in the circumstances in which they are seen.
E.
Safely located with respect to passing vehicular and pedestrian traffic.
F.
It is further the intent of this section to prohibit signs which:
(1)
Prevent or inhibit adequate light, air, or ventilation.
(2)
Inhibit the safety of vehicular or pedestrian traffic by actual physical or visual impairment or obstruction.
(3)
Distract from the aesthetics of the location, area, and community as a whole.