Application for a permit to erect or place a sign shall be submitted on forms obtainable from the Zoning Officer. Each application shall be accompanied by plans showing the area, size, character and method of illumination of the sign, the exact location proposed for such sign and an exact drawing of the face of the sign, including the message and, in the case of a projecting sign, the proposed method of fastening such sign to the building or structure, the vertical distance between such sign and the finished grade and the horizontal distance between such sign and the curb and between such sign and the right-of-way line.