[Added 3-15-2021 by Ord. 2021-03]
The following terms, unless otherwise expressly stated, shall have the following meanings throughout the chapter:
BANNER
A strip or piece of cloth on which a sign is painted, printed or embossed.
BILLBOARD
An off-premises sign that is larger than 50 square feet of gross surface area.
COPY
The words, letters, numbers, figures, designs, or other symbolic representations incorporated into a sign.
ELECTRONIC MESSAGE SIGN
An electronic sign, typically comprising a liquid crystal diode (LCD), light-emitting diode (LED), plasma, or other digital illuminated display that contains one or more messages. An electronic message sign is different from an illuminated sign in that the illumination of the display creates the message, rather than an internal or external light source illuminating the message. See figure below (Electronic Message Sign).
FREESTANDING SIGN
A permanent sign that is self-supporting in a fixed location and not attached to a building. A freestanding sign can be connected or attached to a sign structure, fence, or wall that is not an integral part of a building. Freestanding signs include, but are not limited to, monument signs, pole signs, or pylon signs. See figure below (Freestanding Sign).
GROSS SURFACE AREA
The entire area within a single continuous perimeter enclosing the extreme limits of such sign. However, such perimeter shall not include any structural or framing elements lying outside the limits of such sign.
HUMAN SIGN
A sign held by or attached to a human for the purposes of advertising or otherwise drawing attention to an individual, business, commodity, service or product. This includes a person dressed in costume for the purpose of advertising or drawing attention to an individual, business, commodity, service or product.
ILLUMINATED SIGN
A sign with an artificial light source incorporated internally or externally for the purpose of illuminating the sign; includes signs made from neon or other gas tube(s) that are bent to form letters, symbols, or other shapes. An illuminated sign excludes electronic message signs, which are separately defined.
INCIDENTAL SIGN
A small nonelectric information sign, two square feet or less in area, which pertains to goods, products, services or facilities which are available on the premises where the sign occurs and is intended primarily for the convenience of the public while on those premises.
MONUMENT SIGN
A freestanding sign that is detached from a building and having a support structure that is a solid-appearing base constructed of a permanent material, such as concrete block or brick. See figure below (Monument Sign).
NONCONFORMING SIGN
A sign lawfully erected that does not comply with the provisions of this ordinance.
OFF-PREMISES SIGN
A sign advertising a land use or promoting a commercial or noncommercial message unrelated to the activity conducted on the lot, development or site where the sign is located; or a sign which directs attention to a business, commodity, service, entertainment, or attraction sold, offered, or existing elsewhere than on the same lot or development where the sign is located. All off-premises signs are billboards.
ON-PREMISES SIGN
Signs accessory to commercial, industrial, or institutional activities, the purpose of which is to sell or index a product, service, or activity or to provide information regarding a commercial, industrial, or institutional facility. On-premises signs are located on the same lot, development or site as the advertised use. If a sign relates to an activity or use within a resort complex or commercial resort, a business subdivision or multifamily development, and that sign is placed within that same complex, resort, subdivision or development, such sign shall be considered an on-premises sign, even if the sign is on a different lot than the activity or use advertised by the sign.
PENNANTS
A flag or banner longer in the fly than in the hoist; especially one that tapers to a point designed to move in the wind.
PERMANENT SIGN
A sign that is entirely constructed out of durable materials, is fixed in place, and is intended to exist for more than 120 days.
SECONDARY SIGN
An additional sign permitted for regional impact developments and institutional campuses.
SIGN
Any identification, description, illustration, advertisement or device, illuminated or nonilluminated, which is visible to the general public and directs attention to a product, service, place, activity, person, institution, business or solicitation, including any permanently installed or situated merchandise or any emblem, painting or plaque designed to advertise, identify or convey information. Except as otherwise provided in this article, a sign shall include the structural and framing elements which do not form an integral part of the display.
SIGN FACE
That area or portion of a sign on which copy is intended to be placed.
SIGN PLAZA
Signs consolidated and confined within a single frame or as a combination of sign panels.
SPECIAL EVENT SIGN
A temporary sign that announces special events, including but not limited to auctions, grand openings, new management, going out of business, and events sponsored by religious, charitable, or public service groups.
SPINNERS
A device designed to spin to catch one's attention with movement and/or copy.
TEMPORARY SIGN
A structure or device used for the public display of visual messages or images, which is easily installed with or without common hand tools and which is not intended or suitable for long-term or permanent display, due to lightweight or flimsy construction materials.
WALL SIGN
A sign attached to or erected against the wall of a building or structure with the exposed face of the sign parallel to the plane of such wall. See figure below (Wall Sign).
WINDOW SIGN
Any sign, picture, letter, character, or combination thereof, designed to communicate information placed upon and/or inside and/or within three feet of a window for the purpose of being visible from the exterior of the window.