Essential services shall be defined as facilities owned or maintained by public utility companies or public agencies located in public ways or in easements provided for the purpose, or on a customer's premises and not requiring a private right-of-way, and reasonably necessary for the furnishing of adequate water, sewer, gas, electric, communication, or similar services to adjacent customers, but not including any building, yard, station, or facility requiring a site of greater than 100 square feet, and not including any cross-country line on towers or in a private right-of-way. Such essential services shall be permitted in any district, it being the intent hereof to exempt such essential services from the application of this chapter.