The following definitions apply to this article:
ANIMATED SIGN
Includes any sign, all or part of which moves by any means, including fluttering, rotating or otherwise moving devices, or is designed to be set in motion by movement of the atmosphere, including but not limited to banners, flags, discs or propellers, regardless of whether said device has any written message content. Also, an animated sign shall mean and include any sign or device displaying flashing or intermittent light or lights of changing degrees of intensity, with changes alternating on less than a one-hour cycle.
ARCADE SIGN
Any sign projecting from beneath the underside of any structural overhang or passageway (vehicular or pedestrian).
AREA OF A SIGN
Includes the area within rectangular lines inscribed around all words, symbols or pictorial elements on the face of a sign, provided that:
A.
The area of a sign or any portion thereof having a distinctive or ornamental background, which sets such background apart from a larger surface so that it forms an integral part or element of the sign, as distinguished from a functional part of the building exclusive of such sign, shall include the area of the background.
B.
The area of a freestanding sign or any portion thereof having a background which extends beyond the words, symbols or pictorial elements thereof shall include the area of such background.
C.
If any portion of the words, symbols or pictorial elements of a sign extend beyond a border or background, the area of such sign shall be the area of a rectangle inscribed around it.
D.
The area of a double-face sign, as herein defined, shall be considered to be the area of one face only.
E.
The size of a three-dimensional sign shall be determined by measuring the area that in two dimensions contains the smallest square or rectangle that totally encompasses the object as it appears largest when viewed from the right of way.
BANNER
Banner means a temporary sign of flexible material affixed to a framework, flat surface, or suspended between two fixed objects.
BILLBOARD
A type of off-premises sign defined by Code of Virginia, § 33.2-1200 of Chapter 12, "Outdoor Advertising in Sight of Public Highways," of Title 33.2 of the 1950 Code of Virginia, as amended.
BUILDING FRONTAGE
The horizontal length of the building upon which or in front of which a sign will be placed. For the purpose of this definition, separate building frontage measurements shall be made for each side of a building when viewed from a public right of way. The total permitted area of a sign for commercial and industrial uses is regulated in § 170-107.
BUILDING-MOUNTED SIGN
Any sign attached to and deriving its major support from a building, including the following: arcade sign, awning sign, canopy sign, cornice sign, marquee sign, parapet sign, plaque sign, projecting sign, roof sign, wall sign and window sign.
CANOPY SIGN
Any sign attached to a structure other than an awning, with frames attached to a building, projecting therefrom and carried by a frame supported at grade level.
DATE OF DISPLAY, END
The last date of display after which the temporary sign must be completely eliminated from the parcel.
DATE OF DISPLAY, FIRST
The date upon which any sign becomes visible to passersby from any public right-of-way or road.
DIRECTIONAL SIGN
Any sign the purpose of which is to indicate the location and direction to a place, object, project, product, function, event, or business that is an off-premises sign. Directional signs shall be limited to signs indicating the name of the place, object, project, product, function, event, or business to which the sign pertains and directional arrows or language indicating the location of the business.
DOUBLE-FACE SIGN
Any sign having two parallel planes or surfaces upon which advertising is displayed.
DURATION OF DISPLAY
The time period elapsed between the first date of display and the end date of display.
FLAG
A piece of cloth or similar material typically oblong or square attachable by one edge to a pole or rope and used as a symbol or decoration; this includes pennants.
FREESTANDING SIGN
Any sign supported by upright structural members or by braces on or in the ground and not attached to a building, including the following: bulletin board sign, outdoor advertising sign, pole or pylon sign, ground sign or a vehicle-mounted sign.
MARQUEE SIGN
Any sign or canopy or covered structure projecting or extending from a building facade when such canopy or covered structure is supported by the building, including signs mounted on a cantilever.
MINOR SIGN
A sign not exceeding two square feet in area.
OFF-PREMISES SIGN
Any sign that directs attention to a business, product, service, or activity conducted, sold or offered at a location other than the premises on which the sign is erected.
PARAPET WALL
Any extension of the exterior enclosing wall of a building above the lowest point of the roof.
POLE SIGN
Any sign that is mounted on one or more freestanding poles.
PROJECTING SIGN
Any building-mounted sign that extends in excess of 18 inches beyond any vertical surface of the building that supports it.
ROOF SIGN
Any sign or portion of a sign so erected or affixed to a building as to extend above the lowest point of the roof level of a building or any sign attached to a parapet wall.
SIGNS
Any writing, letter or numeral work, pictorial presentation, illustration or decoration, emblem, device, symbol or trademark, flag, banner, sculpture or any other device, figure or similar character that is:
A.
Used to direct attention to an object (other than the sign itself), person, institution, organization, business, product, service, event, or location, or to announce, identify, advertise or otherwise make anything known;
B.
Visible from a public place, public right-of-way, parking area open to use by the general public, or from adjoining property; and
C.
For the purpose of clarification, examples of items that are not classified as signs include, but are not limited to:
(1)
Works of art. For purposes of this definition a work of art is any item expressing creative skill or imagination in a visual form, such as a painting or sculpture, which is intended to beautify or provide an aesthetic influence to a public area or area which is visible from the public realm and which in no way identify or specifically relate to a product or service.
(2)
Architectural elements incorporated into the style or function of a building, and
(3)
Flags and emblems or insignia of the United States, the Commonwealth of Virginia, Rappahannock County, other counties and states, foreign national, the United Nations Organization or similar organizations of which this nation is a member, any official flag or seal of the United States government, religious groups, civic organizations and service clubs, and historical flags.
TEMPORARY SIGN
Any sign not permanently attached to a structure nor permanently mounted in the ground that can be transported to other locations. Such signs may include but not be limited to paper or poster signs, portable signs, sandwich signs, directional signs or other movable signs.
TENANT
An individual, partnership or corporation renting or leasing commercial or industrial space for an individual business so identified by license. If the front footage is not directly computable for each tenant, then the landlord is responsible for distributing the same among tenants. Each application by a tenant for a sign permit will be accompanied by a letter from the landlord authorizing the sign as requested.
WINDOW SIGN
Any sign attached to the glass area of a window or placed behind the glass of a window so that it can be read from out-of-doors.