The intent of these provisions is to promote and protect the public health, safety and welfare by providing comprehensive time, place, and manner restrictions on signage which shall include controls on size, height, quantity, location, spacing, shape, scale, lighting, motion, design, maintenance and appearance. Regulations apply to the physical aspects of the sign, and not the content. More specifically, the provisions of this article are intended to ensure that all signs and advertising features:
A. Are functional and compatible with the aesthetic appearance of the building they are located on, the surrounding neighborhoods and the long term vision of the City as outlined in the Comprehensive Plan;
B. Serve to protect and enhance community appearance;
C. Protect the safety of motorists and pedestrians by reducing the frequency and magnitude of hazards caused by obstructions and distractions;
D. Preserve and create more attractive business and residential environments; and
E. Are harmonious in color, material and lighting with the building to which it relates, thereby preserving the existing neighborhood character.