The following definitions shall apply to the interpretation and enforcement of this article:
BUSINESS SIGN, ON-PREMISES OR ON-PROPERTYA sign which directs attention to a business or profession conducted or to a commodity, service or entertainment sold or offered upon the premises where such sign is located or to which it is affixed.
CAMPAIGN SIGNAny temporary sign which supports the candidacy of any candidate for political office or urges action on any other matter on the ballot for a primary, general or special election.
CHANGING SIGNA sign, such as an electronically controlled public service time and temperature sign, where different copy changes are shown on the same lamp bank.
CURB LEVELThe average elevation of curb installed in the street to which the business or use has access. If such curb has not been installed, said elevation shall be determined as a proposed elevation by the City Engineer. Curb level on corner lots shall refer to the highest curb to which the sign message is directed.
DIRECTIONAL SIGNA sign which provides direction or instruction and is located entirely on the property to which it pertains and which does not in any way advertise a business.
DIRECTLY ILLUMINATED SIGNAny sign designed to provide artificial light either through exposed lighting on the sign face or through transparent or translucent material from a light source within the sign.
DIRECTORY SIGNA sign whose purpose is limited to group listing and identification of offices or business establishments within a single building, industrial or commercial park or otherwise singularly planned development.
ELECTRIC SIGNAny sign containing electric wiring. This does not include signs illuminated by an exterior floodlight source.
FLASHING SIGNAny directly or indirectly illuminated sign on which the artificial light is not constant in intensity and color at all times when such sign is in use. Automatic changing signs, such as public service time, temperature and date signs or electronically controlled message centers, are classed as changing signs, not flashing signs.
FREEWAY OR EXPRESSWAYA divided trafficway in respect to which owners or occupants of abutting property or lands and other persons have no legal right of access to or from the same, except at such points and in such manner as may be determined by the public authority having jurisdiction over such trafficway.
GROUND SIGNAny sign supported by uprights, braces, poles or pylons placed upon the ground and not attached to any part of any building, with underclearance under 10 feet.
IDENTITY SIGNAn on-premises sign limited to identification of the name and address of occupants thereon, except that of registered trademarks and corporate logos.
ILLUMINATED SIGNAny sign which emanates light either by means of exposed tubing or lamps on its surface or by means of illumination transmitted through the sign face.
INDIRECTLY ILLUMINATED SIGNA sign illuminated with a light so shielded that no direct rays from it are visible elsewhere than on the lot where illumination occurs.
LOT AREA, GROSSThe area of a horizontal plane bounded by the front, side and rear lot lines, but not including any area occupied by the waters of Rice Lake or a river.
LOT, CORNERA lot situated at the intersection of two streets, with the interior angle of such intersection not exceeding 135°.
LOT LINE, FRONTThat boundary of a lot which is along an existing or dedicated public street or, where no public street exists, along a public way. In the case of a corner lot, the front line shall border the street upon which the address and main entrance are or will be located.
LOT WIDTHThe horizontal distance between the side lot lines of a lot, measured at the narrowest width within the first 30 feet of lot depth immediately in back of the front yard setback line.
LOT, ZONINGA single tract of land located within a single block which, at the time of filing for a building permit, is designated on a site plan by its owner or developer as a tract to be used, developed or built upon as a unit, under single ownership or control. Therefore, a zoning lot or lots may or may not coincide with a lot of record.
MOBILE SIGNA sign designed to be mobile, usually mounted on wheels, such as trailers and trucks.
NAMEPLATEA nonelectrical sign identifying only the name, address and occupation or profession of the occupant of the premises on which the sign is located. If any premises include more than one occupant, "nameplate" refers to all names and occupations or professions as well as the name of the building and directional information.
NONCONFORMING SIGNAny advertising structure or sign which was lawfully erected and maintained prior to such time as it came within the review of this article and any amendments thereto and which fails to conform to the applicable regulations and restrictions of this article or a nonconforming sign for which a special permit has been issued.
OFF-PREMISE SIGNA commercial advertising sign or structure which advertises a business, product or service not on or offered on the premises on which the subject sign is located, or an opinion or political statement, and is of two main types:
A. Poster panels or bulletins which are normally mounted on a building wall or freestanding structure with advertising copy in the form of pasted paper.
B. Painted bulletins where the advertiser's message is painted directly on the background of a wall-mounted or freestanding display area.
POLE SIGNAny sign supported by uprights, braces, poles or pylons placed upon the ground and not attached to any part of any building except with underclearance over 10 feet.
POLITICAL SIGNAny sign which expresses a political viewpoint or opinion or a viewpoint or opinion on an issue of the day, contains public discourse promoting a viewpoint or opinion, or presents information supporting the same, and does not support the candidacy of any candidate for political office or urge action on any other matter on the ballot for a primary, general or special election.
PORTABLE SIGNAny sign not permanently attached to the ground or a building.
POSTER PANELIncludes standardized posterboard 12 feet by 24 feet and painted bulletins up to 14 feet by 48 feet; a structure or framework attached to a building or the ground for the purpose of posting advertising bills, posters and painted signs. See "off-premise sign."
PUBLIC AND QUASI-PUBLIC DIRECTIONAL SIGNAny sign erected by the City of Rice Lake or a quasi-public agency approved by the Plan Commission of Rice Lake for the purpose of providing the public general directions to such public or quasi-public areas as business districts, industrial parks, municipally owned buildings, hospitals and other similar public points of interest.
REFLECTIVE SIGNA sign furnished or finished with a material designed to reflect light directed to it for the purpose of visibility at night with self-illumination.
ROOF SIGNA sign erected upon a roof or above the parapet wall of a building and which is wholly or partially supported by said building.
SIGNA name, identification, display, illustration or statuary which is affixed to a structure or a piece of land and which directs attention to an object, product, place, activity, person, institution, organization or business.
SIGN FACEThe surface of the sign upon, against or through which the message of the sign is exhibited.
SIGN, GROSS AREA OFThe entire area within a single continuous perimeter enclosing the extreme limits of such sign. However, such perimeter shall not include any structural elements outside the limits of such sign and not forming an integral part of the display.
STREETA public or private right-of-way which affords a primary means of vehicular access to abutting property, whether designated as a street, avenue, highway, road, boulevard, lane, throughway or however otherwise designated, but does not include driveways to buildings.
STRUCTUREAnything constructed, the use of which requires location on the ground or attachment to something having location on the ground.
TEMPORARY SIGNA banner, pennant, poster or advertising display that is not permanently attached to a building or the ground and which is intended to be displayed for a limited period of time not to exceed 45 days (also termed "point of sale sign").
WALL SIGNAny sign attached to or erected or painted on the wall of a building or structure and which projects not more than eight inches from the wall.
WINDOW SIGNAny sign affixed to or visible through an exterior window of an enclosed building.