As used in this chapter, the following terms shall have the meanings indicated:
NONCONFORMING SIGNAny sign lawfully existing on the effective date of this chapter or an amendment thereto which renders such sign nonconforming because it does not conform to all the standards and regulations of the adopted or amended ordinance.
SIGNAny device for visual communications that is used for the purpose of bringing the subject thereof to the attention of the public.
SIGN HEIGHTA freestanding sign shall be measured from the ground surface beneath the sign to the highest point of the sign.
SIGN, ADVERTISINGAn advertising sign is a sign which directs attention to an individual, business, product or service conducted, sold, leased or offered elsewhere than on the premises where the sign is located. For the purposes of this chapter, a billboard shall be considered an advertising sign.
SIGN, AREA IDENTIFICATIONA sign used to identify a common area containing a group of structures or a single structure on a minimum site of one acre, such as residential subdivisions, apartment complexes, industrial parks, shopping centers, and industrial or office parks, located at the entrance or entrances of the area and including but not limited to a fence, wall, archway, post or column, with the letters or symbols affixed thereto.
SIGN, AREA OFThe area of a sign is the area included within the frame or edge of the sign. Where the side has no such frame or edge, the area shall be the minimum area which can be defined by an enclosed four-sided (straight sides) geometric shape which most clearly outlines the said sign.
SIGN, BANNERA sign intended to be hung with or without a frame, possessing characters, letters, illustrations or ornamentation applied to paper, plastic fabric or other similar materials of any kind.
SIGN, BUSINESSA sign used to identify either the trade, business, industry or profession being conducted on the premises. Logo identification which is intended to advertise a product, such as but not limited to "Coca Cola" or We Sell Kodak Film," shall not be deemed to be a permitted business sign, except that personal logos not to be used to advertise a product shall be permitted.
SIGN, DIRECTIONAL OR INFORMATIONALA directional or informational sign is a nonadverting sign which directs attention to vehicular or pedestrian entrances or exits, parking areas, reserved parking spaces or similar site elements and is intended only for the safety and convenience of the employees, patrons or visitors. No directional or informational sign shall exceed four square feet.
SIGN, FLASHINGAn illuminated sign in which artificial or reflected light is not maintained stationary and constant in intensity, color or hue at all times when in use.
SIGN, FREESTANDINGA sign having not more than two display sides which is attached to or part of a completely self-supporting structure. The supporting structure shall be set firmly on or below the ground surface and shall not be attached to any building structure whether portable or stationary. A freestanding sign shall be measured from the ground surface beneath the sign to the highest point of the sign.
SIGN, GROUNDA sign having not more than two displays sides set firmly on or below the ground surface.
SIGN, MOVINGA sign that rotates or shifts or appears to rotate or shift in position.
SIGN, POLITICALA sign containing a statement about or endorsement of any public issue or candidate(s) for public office.
SIGN, PORTABLE OR "A" FRAMEAn advertising device which is ordinarily in the shape of an "A" or some variation thereof, located on the ground, easily movable and not permanently attached thereto, and which is usually two-sided.
SIGN, PROJECTINGAny sign that is affixed at an angle or perpendicular to the wall or facade upon which it is mounted, which projects more than 12 inches from the wall or facade upon which it is mounted or projects above the top or beyond either side of the wall or facade upon which it is mounted.
SIGN, PYLONA pylon sign having not more than two display sides which is attached to or part of a completely self-supportive structure. The supporting structure shall be set firmly on or below the ground surface and shall not be attached to any building whether portable or stationary.
SIGN, REAL ESTATEA sign placed upon the property for the purpose of advertising to the public the sale or lease of the property placed thereon.
SIGN, ROOFTOPAny sign erected, constructed or maintained on the roof or parapet of a structure.
SIGN, WALLA sign affixed to or painted on and parallel with the surface of a wall or facade. A sign affixed to or painted on any awning, marquee or canopy shall be considered a wall sign.