As used in this article, the following terms shall have the meanings set forth herewith:
ANIMATED OR MOVING SIGNAny sign or part of a sign which changes physical position by movement or rotation occasioned by natural, manual, mechanical, electrical or other means, or which gives the visual impression of such movement or rotation.
ANNOUNCEMENT SIGNA sign announcing the activities conducted or to be conducted at the public or semipublic building to which it refers.
AWNINGAny retractable or fixed shade-producing device made of flexible fabric or similar material covering a rigid skeleton structure attached to a building.
BANNER or PENNANTA sign that is painted or displayed on a sheet composed of fabric, pliable plastic, paper or other nonrigid material, fastened to the exterior of a building or exterior structure other than a flagpole, but excluding any representing any federal, state or other governmental entity.
BILLBOARDA sign relating, in whole or in part, to a business, commodity, service, entertainment or attraction sold, offered or existing at a location other than the location where such sign is displayed.
BUILDING WALL FACEThe area of the building wall, including area occupied by any doors or windows in that wall.
CANOPYAn architectural projection comprised of a rigid structure over which a covering is attached that provides weather protection, identity or decoration and is supported at one end by the building to which it is attached and at the outer end by not less than one stanchion.
DIRECTORY SIGNAn aggregate sign containing a list of the names of the establishments located within a commercial or industrial complex.
FARM MARKETA direct marketing operation which may be seasonal in nature and features on-farm produce as well as locally grown agricultural produce, enhanced agricultural products, and handmade crafts.
FREESTANDING SIGNA sign detached from any supporting element of a building and consisting of a double- or single-sided sign face attached to a single or double pole structure embedded in the ground or mounted on its own self-supporting permanent structure or base.
GRADEThe uppermost surface of the ground directly below the sign or immediately adjacent to the support. Where the uppermost surface has been artificially raised for landscaping or other purpose, grade shall be measured from the level of the nearest curb of a public street.
ILLUMINATED SIGNA sign illuminated either internally, where the source of illumination is inside the sign or from light bulbs or light tubes affixed or incorporated into the structure thereof, or externally, where the source of illumination is separate from the sign and reflected off the surface thereof.
INCIDENTAL SIGNA small sign, emblem, or decal informing the public of goods, facilities or services available on the premises, e.g., a credit card sign or a sign indicating hours of business.
INTERNALLY ILLUMINATED BOX SIGNA case containing a fluorescent light source within. The light source is projected through a glass or plastic facing which projects a message (not to be confused with neon, channel letters, or backlit channels).
MANSARD ROOFA roof whose pitch has a twelve-inch or greater vertical projection for each six-inch horizontal projection.
MARQUEE, ATTACHEDA fixed, constructed permanent canopy or roof-like structure of rigid materials which may contain a means for changeable lettering thereon, supported by and extending more than 12 inches from the facade of a theater, hotel, banquet facility, or sports arena.
MOBILE SIGNA sign not permanently affixed to a structure, with or without wheels, or to the ground and designed or intended to be moved from one location to another, except signs painted on registered vehicles identifying the owner and utilized in the conduct of such business.
MONUMENT SIGNA sign with a base entirely in contact with the ground.
NAMEPLATE SIGNA nonelectric identification sign which bears only the name and profession or occupation of the occupant or group of occupants, or bears only the name of a residential occupant.
NEON SIGNAn illuminated sign consisting, in part, of a glass tube filled with neon, argon, mercury or other gasses caused to emit light by the passage of an electric current and commonly bent into various forms.
NONCONFORMING SIGNA sign which was legally installed under laws or ordinances in effect prior to the effective date of the ordinance codified in this title or subsequent revisions, but which is in conflict with the design and sign type provisions of this chapter.
OFF-PREMISES SIGNA sign that identifies or communicates a message related to an activity conducted, a service rendered, entertainment, or a commodity sold which is not the primary activity, service, or commodity provided on the premises where the sign is located (e.g., billboards or outdoor advertising).
PARAPETThe extension of a false front or wall above a roofline.
POLE SIGNA freestanding sign wholly supported by a single vertical pole or similar structure embedded in the ground.
POLITICAL SIGNA temporary sign indicating the name and/or picture of an individual seeking election or appointment to a public office, or relating to a proposition or change of law to a public election or referendum, or pertaining to the advocacy by persons, groups, or parties of political views or policies.
PROJECTING SIGNA sign which is attached at a right angle from a wall or other essentially vertical plane of a building or structure which is wholly or partly dependent upon the building for support.
PUBLIC INFORMATION SIGNAny sign erected by a governmental agency or at its direction warning the public of a specific danger, with no other advertising on such sign. Such signs shall include direction flow of traffic signs and entering and exiting parking lot signs and shall be designed and placed in accordance with the New York State Manual of Uniform Traffic Control Devices.
[Added 8-18-2009 by L.L. No. 41-2009]
REAL ESTATE SIGNA sign advertising the sale, exchange, lease or rental of the real property on which it is located.
ROOF SIGNA sign erected upon or above a roof or parapet of a building or structure.
SANDWICH BOARDA portable sign capable of standing without support or attachment.
SIGNAny object, device, display, or structure, including a flag, or part thereof, which is used to advertise, identify, display, direct, or attract attention to an object, person, institution, organization, business, product, service, event, or location by any means, including words, letters, figures, design, symbols, fixtures, colors, illumination, or projected images, together with a framework, background, material structure, component parts, and bracing materials.
SIGN AREAThe area of a sign shall be the entire face of a sign, including the advertising surface and any framing, trim, or molding. The area of a sign lacking clear and distinct borders shall be determined by the smallest rectangle that encompasses all of the letters and/or symbols that make up the sign, together with the area outside that rectangle of a different color or material than the general finish of the building or window, whether painted or applied.
SOFFIT SIGNA sign affixed to the underside of a roof overhang, and perpendicular to the wall, adjacent to a store or a commercial premises.
TEMPORARY SIGNAny sign or advertising display constructed of cloth, canvas, fabric, plywood or other light material and designed or intended to be displayed for a ninety-day period following receipt of necessary approvals by Town agencies or departments. A temporary sign may not exceed 32 square feet.
[Added 6-20-2006 by L.L. No. 19-2006; amended 8-18-2009 by L.L. No. 41-2009]
WALL SIGNA sign fastened to or painted on an exterior wall of a building or structure in such a manner that the wall becomes the supporting structure for, or forms the background surface of, the sign. A wall sign shall not project above the height of the building wall face. Said height shall be the vertical distance from the average grade of the ground surrounding the building to the lowest point of the roof. Such a sign may not project more than 12 inches beyond the building wall face, nor shall it contain copy on the sides or the edges, or it shall be considered as a projecting sign.
WINDOW AREAThe area of the window shall be the largest uninterrupted expanse of glass. Such interruptions shall include but not be limited to the mullions, muntins and structural or applied support columns.
WINDOW SIGNA sign which is painted in, applied, or attached to the interior side of a window or glass doors, or which is inside an individual window or door and mounted within three feet of a window. Such signage shall occupy no more than 25% of the area of each window or door.