The purpose of Article VII shall be to provide rules, regulations and standards to guide land subdivision in Roselle Borough in order to promote the public health, safety, convenience and general welfare of said Borough and to carry out the objectives of the Municipal Land Use Law (N.J.S.A. 40:55D-1 et seq.). It shall be administered to ensure the orderly growth and development, protection and proper use of land and adequate provisions for circulation, utilities and services within the jurisdiction of Roselle Borough.