Words and phrases used in this article shall have the meanings set forth in this section. All other words and phrases shall be as defined in Article
II or will be given their common, ordinary meaning unless the context requires otherwise.
ABANDONED SIGNA sign which has not identified or advertised a current business, service, owner, product, or activity for at least 180 days.
ADDRESS SIGNA sign that designates the street number and/or street name for identification purposes, as designated by the United States Postal Service. (Also known as a "nameplate sign.")
ANIMATED SIGNAny sign that uses movement or change of lighting to depict action or create a special effect or scene.
BALLOON SIGNA lighter-than-air, gas-filled balloon, tethered in a fixed location, which contains an advertisement message on its surface or attached to the balloon in any manner.
BANNERAny sign of lightweight fabric or similar material that is permanently mounted to a pole or a building by a permanent frame at one or more edges. National flags, state or municipal flags, or the official flag of any institution or business shall not be considered banners.
BEACONAny light with one or more beams directed into the atmosphere or directed at one or more points not on the same lot as the light source; also, any light with one or more beams that rotate or move.
BUILDING SIGNAny sign attached to any part of a building, as contrasted to a freestanding sign.
CANOPY SIGN (also AWNING SIGN)Any sign that is a part of or attached to an awning, canopy, or other fabric, plastic, or structural protective cover over a door, entrance, window, or outdoor service area. A marquee is not a canopy.
CHANGEABLE COPY SIGNA sign or portion thereof with characters, letters, or illustrations that can be changed or rearranged without altering the face or the surface of the sign. The two types of changeable-copy signs are manual changeable copy signs and electronic changeable copy signs, which include: message center signs, digital displays, and tri-vision boards.
COMMERCIAL MESSAGEAny sign wording, logo, or other representation that, directly or indirectly, names, advertises, or calls attention to a business, product, service, or other commercial activity.
DIGITAL DISPLAYThe portion of a sign's message made up of internally illuminated components capable of changing the message periodically. Digital displays may include but are not limited to LCD, LED, or plasma displays.
DIRECTIONAL SIGNSigns designed to provide direction to pedestrian and vehicular traffic into and out of, or within a site.
DIRECTORY SIGNWall sign that identifies individual businesses or occupants of the same building or building complex.
EVENT SIGNTemporary sign advertising and/or providing direction to a planned public or social occasion approved as provided in Chapter
250, Public Events, of the Town Code.
FLAGAny fabric, banner, or bunting containing distinctive colors, patterns, or symbols, used as a symbol of a government, political subdivision, or other entity.
FLASHING SIGNA sign whose artificial illumination is not kept constant in intensity at all times when in use and which exhibits changes in light, color, direction, or animation. This definition does not include electronic message center signs or digital displays that meet the requirements set forth herein.
FREESTANDING SIGNA sign supported by structures or supports that are placed on or anchored in the ground, and that is independent and detached from any building or other structure. The following are subtypes of freestanding signs:
A. GROUND SIGNA sign permanently affixed to the ground at its base, supported entirely by a base structure, and not mounted on a pole or attached to any part of a building. (Also known as a "monument sign.")
B. POLE SIGNA freestanding sign that is permanently supported in a fixed location by a structure of one or more poles, posts, uprights, or braces from the ground and not supported by a building or a base structure.
GOVERNMENT/REGULATORY SIGNAny sign for the control of traffic or identification purposes, street signs, warning signs, railroad crossing signs, and signs of public service companies indicating danger or construction, which are erected by or at the order of a public officer, employee or agent thereof, in the discharge of official duties.
HOLIDAY DECORATIONSSigns or displays, including lighting, which are a nonpermanent installation celebrating national, state, and local holidays, religious or cultural holidays, or other holiday seasons. (Also known as "seasonal decorations.")
ILLUMINATED SIGNA sign with electrical equipment installed for illumination, either internally illuminated through its sign face by a light source contained inside the sign or externally illuminated by a light source aimed at its surface.
ILLUMINATIONA source of any artificial or reflected light, either directly from a source of light incorporated in, or indirectly from an artificial source.
A. EXTERNAL ILLUMINATIONArtificial light, located away from the sign, which lights the sign, the source of which may or may not be visible to persons viewing the sign from any street, sidewalk, or adjacent property.
B. INTERNAL ILLUMINATIONA light source that is concealed or contained within the sign and becomes visible in darkness through a translucent surface. Message center signs, digital displays, and signs incorporating neon lighting shall not be considered internal illumination for this chapter.
C. HALO ILLUMINATIONA sign using a three-dimensional message, logo, etc., lighted in such a way as to produce a halo effect. (Also known as "back-lit illumination.")
INCIDENTAL SIGNA sign that displays general site information, instructions, directives, or restrictions that are primarily oriented to pedestrians and motor vehicle operators who have entered a property from a public street. These signs shall not contain any commercial advertising.
INCIDENTAL/INFORMATIONAL SIGNA sign, generally informational, that has a purpose secondary to the use of the lot on which it is located, such as "no parking," "entrance," "loading only," "telephone," and other similar directives. No sign with a commercial message legible from a position off the lot on which the sign is located shall be considered incidental.
INFLATABLE SIGNA sign that is an air-inflated object, which may be of various shapes, made of flexible fabric, resting on the ground or structure, and equipped with a portable blower motor that provides a constant flow of air into the device.
INSTITUTIONAL SIGNA sign placed on a property owned by religious or charitable nonprofit organizations, hospitals, schools, fire and rescue, clubs, museums, or similar uses.
JOINT TENANT SIGNSA sign displaying the various tenants of a business complex or shopping center located at or near the entrance(s).
MARQUEEAny permanent roof-like structure projecting beyond a building or extending along and projecting beyond the wall of the building, generally designed and constructed to protect from the weather.
MARQUEE SIGNAny sign attached to, in any manner, or made a part of a marquee.
MENU SIGNA permanent sign for displaying the bill of fare available at a restaurant or other use serving food or beverages.
MURAL (or MURAL SIGN)A large picture/image (including, but not limited to, painted art) which is painted, constructed, or affixed directly onto a vertical building wall, which may or may not contain text, logos, and/or symbols.
OFF-PREMISES SIGNAn outdoor sign whose message directs attention to a specific business, product, service, event or activity, or other commercial or noncommercial activity, or contains a noncommercial message about something that is not sold, produced, manufactured, furnished, or conducted on the premises upon which the sign is located. (Also known as a "third-party sign," "billboard," or "outdoor advertising.")
ON-PREMISES SIGNA sign whose message and design relate to an individual business, profession, product, service, event, point of view, or other commercial or noncommercial activity sold, offered, or conducted on the same property where the sign is located.
PENNANTAny lightweight plastic, fabric, or other material, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in series, designed to move in the wind.
PERSONAL EXPRESSION SIGNAn on-premises sign that expresses an opinion, interest, position, or another noncommercial message.
PORTABLE SIGNA sign designed to be transported or moved and not permanently attached to the ground, a building, or other structure.
A. SANDWICH BOARD SIGNA type of freestanding, portable, temporary sign consisting of two faces connected and hinged at the top and whose message is targeted to pedestrians, (Also known as an "A-frame sign.")
B. VEHICULAR SIGNA sign affixed to a vehicle in such a manner that the sign is used primarily as a stationary advertisement for the business on which the vehicle sits or is otherwise not incidental to the vehicle's primary purpose.
PROJECTING SIGNAny sign affixed to a building or wall in such a manner that its leading-edge extends more than six inches beyond the surface of such a building or wall.
PUBLIC SIGNA sign erected or required by government agencies or utilities, including traffic, utility, safety, railroad crossing, and identification signs for public facilities.
REFLECTIVE SIGNA sign containing any material or device which has the effect of intensifying reflected light.
RESIDENTIAL SIGNAny sign located in a district zoned for residential uses that contains no commercial message except advertising for goods or services legally offered on the premises where the sign is located if offering such service at such location conforms with all requirements of the zoning ordinance.
REVOLVING SIGNA sign which revolves in a circular motion rather than remaining stationary on its supporting structure.
ROOF SIGNAny sign erected and constructed wholly on and over the roof of a building, supported by the roof structure, and extending vertically above the highest portion of the roof.
SIGNAny device, fixture, placard, or structure that uses any color, form, graphic, illumination, symbol, or writing to advertise, announce the purpose of, or identify the purpose of a person or entity, or to communicate information of any kind to the public.
SIGN AREAThe square footage of the advertising area of a sign calculated by measuring the area of the background, or if there is no background, then the area calculated by measuring the width of the sign from the beginning of the first character to the end of the last character, and by measuring the height of the sign from the bottom of the lowest character to the top of the highest character. The area of said signs to be determined by then multiplying the width times the height of the signs as so determined.
SIGN STRUCTURE AREAThe total square footage of the sign structure determined by measuring the width and height of the structure that encompasses the advertising area of the sign.
SNIPE SIGNA sign tacked, nailed, posted, pasted, glued, or otherwise attached to trees, poles, stakes, fences, public benches, streetlights, or other objects, or placed on any public property or in the public right-of-way or on any private property without the permission of the property owner. (Also known as a "bandit sign.")
SUSPENDED SIGNA sign that is suspended from the underside of a horizontal plane surface and is supported by such surface.
TEMPORARY SIGNA banner, pennant, poster, or advertising display constructed of cloth, canvas, plastic sheet, cardboard, wallboard, plywood, or other like materials that are located on private property and intended to be displayed for no more than is permitted by regulation.
WALL SIGNAny sign attached parallel to but within six inches of, a wall, painted on the wall surface of, or erected and confined within the limits of an outside wall of any building or structure, which is supported by such wall or building, and which displays only one sign surface.
WAYFARINGA type of sign that allows users to find their way, using the information provided along the travel path.
WINDOW SIGNAny sign, pictures, symbol, or a combination thereof, designed to communicate information about an activity, business, commodity, event, sale, or service, that is placed inside a window or upon the window panes or glass and is visible from the exterior of the window.