A. Definition: A sign made of fabric or other nonrigid material with no enclosing framework and securely attached at each end to posts or to some rigid structure, or hung flush against the building wall. Banners also include pennants made out of a flexible, colored material, and inflatable materials, i.e., balloons.
Banners are intended to be of a temporary nature and not a permanent installation.
B. Banners Over Public Property:
1. Banners may be hung over public property for holidays, and community celebrations, to inform the community of an upcoming community event, or other special occasions that may be approved by the city. A "community event" shall be defined as a public event which is of interest to the city of Santa Clara as a whole.
2. Banners over public property shall require a sign permit, but may be hung without a sign permit fee being charged if approved by the city. Banners shall be hung by, or under the direction of, the city of Santa Clara, and in locations approved by the city.
3. Banners may be approved by the city staff to be hung for up to thirty (30) calendar days, depending on the event being advertised, and shall be removed within five (5) working days following the conclusion of the event.
4. Reservation of dates for a banner site may be made to the city up to three (3) months prior to the date of display. Sites will generally be given preference to annual events, or those tied to a specific date, holiday, or season.
5. All materials for hanging a banner shall be provided by the applicant.
6. A fee shall be payable to the city for the display of a banner unless otherwise set aside by the city council. Such fees shall be set from time to time by resolution of the city council.
7. Banners, and other temporary signs, may be used in connection with school activities on school property without a permit fee, and for periods of time approved by school officials, but shall be guided by the requirements of subsection B3 of this section.
C. Banners Over Private Property:
1. Banner signs for new businesses may be installed between poles or flush against the building wall on the property on the premises of a new business in order to announce the opening of such new business provided that such signs may only be erected for thirty (30) days prior to the business opening, and may remain for a period of thirty (30) days following the date of the opening.
2. Banners for special sales events may be installed for the advertised period of the sales event, and such events shall be separated by a minimum of a thirty (30) day period of time unless otherwise extended by approval of the city staff.
3. A permit shall be issued by the city staff, and a fee paid, for any banner request. The banner location shall be approved by the city staff.
4. Banners may be approved to be installed flush against the building wall, not to exceed ten percent (10%) of the wall surface of the building upon which it is placed.
5. No more than one banner per street front may be displayed at any one time on any business property.
6. Pennants and inflatable signs may be used under the same condition as banners, and for the same period of time as for banners, for new businesses or special sales events.
7. Banners, and other temporary type signs, may be used in connection with school activities on school property without a permit fee, for periods of time approved by school officials, but guided by the requirements of subsection C2 of this section.
8. Banners may be used temporarily in residential zones for such purposes as, "Welcome Home", "It's A Boy", "It's A Girl", "Congratulations", or other similar purposes. No permit is required but such banners should be removed within five (5) to ten (10) days following the event for which the banner is being displayed unless extended for cause by approval of the city staff. Any other use, without prior city approval is not permitted. (Ord. 2012-03)