Context includes form, style, color, balance and structure lines.
Form. Sign shape and its relationship to the structure or service offered.
Style. Historical, eclectic, modern or contemporary shapes, texts and colors.
Color. Analogous or complementary in relation to site or structure.
Balance. Location of sign in structure element relating to balance through location, mass and color.
Structure lines. Major lines of building elements and compatibility to outlines, horizontal and vertical lines such as roofline, ground line, window lines, etc.