Decision. Based upon the Comprehensive Plan and design guidelines as set forth herein for the Village Center Area District, and taking into consideration, among other things, the report and recommendations of the Board of Architectural Review and the Planning Board's professional design advisor(s), the Planning Board shall, as a condition of site plan approval, require such modification to the proposed architectural and/or site design, including building height, bulk, setback, facade treatment, materials, color, roof shape, site lighting, signage, landscaping, paving and other such features, as the Planning Board may determine necessary or appropriate to achieve the purposes as set forth herein.