Signage may include a variety of different types of signs, each with unique functions. The following list itemizes and defines the various signs considered under the provisions of this article.
BILLBOARDS or ADVERTISING SIGNBOARDS (OFF-PREMISES SIGNS)Signs or boards which direct motorists or pedestrians to a business establishment or call the attention of a motorist or pedestrian to a product, place or activity that exists or occurs at a location other than the location upon which the board is erected. For the purposes of this chapter, "billboards" shall be freestanding structures and shall not include wall signs.
DIGITAL MESSAGE BOARDSigns or boards erected outdoors which electronically or mechanically, using movement or change of lighting, either natural or artificial, use letters and words only to direct persons to a business establishment or call the attention of a person to a product, place or activity or which communicates public service messages.
GROUND SIGNSA sign resting on the ground or supported vertically by one or more uprights placed in or on the ground. Such signs may be designed to be movable and may advertise products or items offered for sale or that are directly related to the premises upon which they are located, e.g., business identification signs, or may advertise products or events located elsewhere, e.g., billboards.
IMAGE-CHANGING ADVERTISING SIGNAn advertising signboard or business identification sign which is designed so that the advertising face changes mechanically or at a programmed frequency.
POLITICAL SIGNSTemporary signs announcing or supporting political candidates or issues in connection with any national, state or local election.
TEMPORARY SIGNSFlags, pennants, portable ground signs, political signs or special promotional devices intended to be erected for a limited period of time to call attention to a legally permissible special event.
TRAFFIC OR ROADWAY SIGNSSigns erected by or with the approval of the Township Supervisors which are intended to direct or inform the general public about traffic or roadway conditions.
WALL SIGNSSigns attached to a wall or part of a wall of a building or structure, not including billboards as defined above, which advertise products sold or directly related to the premises upon which they are located, e.g., business identification signs.