As used in this article, the following terms shall have the meanings indicated:
ABANDONED SIGN
A permanent sign which identifies a business, service, owner, product, or activity that has not been active for 365 days; or a sign which contains an outdated message of at least 365 days; or a sign which is damaged, in disrepair, or vandalized and for a period exceeding 30 days.
ANIMATED SIGN
A type of freestanding wall, projecting, or roof graphic with motion, flashing light or color changes requiring electrical energy or electronic or manufactured sources of supply or the movement of a sign set in motion by the atmosphere. For the purposes of this chapter, this definition shall not be meant to include public service signs, such as time and temperature signs; revolving or changeable copy signs; or wind-activated elements, such as flags, banners, or similar items.
ARCHITECTURAL PROJECTION
Any projection, except signs, which is not intended for occupancy, and which extends beyond the face of an exterior wall of a building.
AWNING/CANOPY SIGN
Any graphic painted on, or applied to, an awning or canopy.
BACKGROUND AREA OF SIGN
The entire area of a sign on which copy can be placed, including framing and border, but not including structural supports and decorative trim which is incidental to the copy content of the display itself.
BANNER SIGN
A graphic made of any cloth, bunting, plastic, paper, or similar non-rigid material attached to any structure, staff, pole, rope, wire, or framing. It is anchored on two or more edges or at all four corners and secured or mounted to allow motion caused by the atmosphere. Banners are temporary in nature and do not include flags.
BENCH SIGN
A graphic located on any part of the surface of a bench or seat placed on or adjacent to a public right-of-way.
BILLBOARD
A permanent off-premises graphic erected, maintained, or used for the purpose of providing copy area for advertising messages for rent or lease.
BOLLARD SIGNS
Graphics which are placed over bollards and poles like sleeves or otherwise attached to bollards.
BUILDING CODE
The Uniform Construction Code, contained in 34 Pa. Code, Chapters 401-405, as amended, which governs construction standards, approved materials and projection standards unless otherwise specified herein.
BUSINESS SIGN
An on-premises graphic which directs attention to a business, commodity, service, industry, or other activity which is sold, offered, or conducted on the premises on which such sign is located or to which it is affixed.
CHANGEABLE COPY SIGN
A graphic on which the message copy can be changed through the use of attachable letters, numerals, or graphics or through the use of electronic switching of lamps or other illuminated devices. This includes public service information, such as time and temperature, digital displays, electronic messaging, or any sign which features automatic or manual switching or changing of its message content. Also, any graphic that reacts to the behavior or electronic signals of motor vehicle drivers or pedestrians.
CHANNEL LETTER SIGN
A graphic consisting of fabricated or formed three-dimensional letters individually applied to a wall which may include a light source.
COPY AREA OF SIGN
The actual area of the sign copy applied to any background; compute copy area by straight lines drawn tangent to copy extremities encompassing individual letters, words, and graphic elements.
DIRECTIONAL SIGN
Any graphic which is designed and erected solely for the purpose of vehicular traffic or pedestrian direction, and which is placed on the property to which or on which the public is directed.
DIRECTORY SIGN
A freestanding graphic used to advertise businesses that occupy a shopping center or complex with multiple tenants (also known as a Multi-Tenant Sign).
EAVES
The lowest horizontal line of a sloping roof.
ERECT
To build, construct, attach, hang, suspend, affix, alter, structurally repair, paint, relocate or renew on a wall or any other background surface.
FACADE
That portion of any exterior elevation of a building extending vertically from grade to the top of the parapet, wall, or eaves and horizontally across the entire width of the building elevation.
FASCIA SIGN
See "wall sign."
FEATHER FLAG SIGN
A graphic made of fabric attached to a pole on one side made of lightweight, flexible materials, consisting of a long, narrow, vertical strip attached to a pole, with or without a logo or advertising message printed or painted on them and typically designed to move in the wind.
FLAG
Any graphic printed or painted on cloth, plastic or other like material with distinctive colors, patterns or symbols attached to a pole or staff and anchored along one edge or supported or anchored at only two corners.
FREESTANDING SIGN
A graphic permanently supported by upright(s), which is permanently anchored into the ground. Such sign may be a pole banner sign or a monument sign.
GOVERNMENT/REGULATORY SIGN
Any graphic for the control of traffic or for identification purposes, street signs, warning signs, railroad crossing signs, and signs of public service companies indicating danger or construction, which are erected by or at the order of a public officer, employee, or agent thereof, in the discharge of official duties. Also includes "no trespassing," "no hunting," or "no soliciting" signs.
GRAPHIC
An image or object which is intended to convey a message or information.
HALO ILLUMINATION
A graphic using a three-dimensional message, logo, etc., which is lit in such a way as to produce a halo effect (also known as back-lit illumination).
HUMAN BILLBOARD
A graphic supported or held by a person who may wear a costume.
ILLUMINANCE
An objective measurement of the brightness of illumination, including illumination emitted by an electronic sign, measured in candles per square foot (cd/ft2).
ILLUMINATED SIGN
A graphic with electrical equipment installed for illumination, either internally illuminated through its sign face by a light source contained inside the sign or externally illuminated by a light source aimed at its surface.
ILLUMINATION
A source of any artificial or reflected light, either directly from a source of light incorporated in, or indirectly from an artificial source.
ILLUMINATION, EXTERNAL
Artificial light, located away from the sign, which lights the sign, the source of which may or may not be visible to persons viewing the sign from any street, sidewalk, or adjacent property.
ILLUMINATION, INTERNAL
A light source that is concealed or contained within the sign and becomes visible in darkness through a translucent surface. Message center signs, digital displays, and signs incorporating neon lighting shall not be considered internal illumination for the purposes of this ordinance.
INCIDENTAL WINDOW SIGN
Graphics displayed in the window displaying information such as the business' hours of operation, credit institutions accepted, commercial and civic affiliations, and similar information. These signs shall be informational only and shall not contain a commercial message.
INDIRECTLY ILLUMINATED SIGN
A graphic illuminated with a light so shielded that no direct rays are visible elsewhere on the lot where said illumination occurs. If such shielding device is defective, such sign shall be deemed to be a directly illuminated sign.
INFLATABLE SIGN
A graphic that is an air-inflated object, which may be of various shapes, made of flexible fabric, resting on the ground or structure, and equipped with a portable blower motor that provides a constant flow of air into the device. Lighter than air gases or hot air may also be used for inflation.
INTERIOR SIGN
Any graphic, except a window sign, placed within a building regardless of whether its message is visible to the exterior of the building. Except for such window signs, interior signs are not regulated by the provisions of this chapter.
KIOSK
A permanent structure designed for the posting of temporary graphics or messages.
LAWN SIGN
A temporary on-premises graphic placed in the front yard of a residential use.
LIMITED DURATION YARD SIGNS
A sign that can be displayed in the front, side or rear yard that shall not be displayed permanently.
MARQUEE SIGN
Any graphic attached to a covered structure projecting from and supported by a building with independent roof and drainage provisions and which is erected over a doorway or doorways as protection against the weather.
MECHANICAL MOVEMENT SIGN
A graphic having parts that physically move rather than merely appear to move as might be found in a digital display. The physical movement may be activated electronically or by another means but shall not include wind-activated movement such as used for banners or flags. Mechanical movement signs do not include digital signs that have changeable, programmable displays.
MEMORIAL SIGN
Memorial sign, graphics public monument or historical identification sign, plaques, or tablets, including grave markers or other remembrances of persons or events.
MENU SIGN
A permanent graphic for displaying the bill of fare available at a restaurant, or other use serving food, or beverages.
MESSAGE SEQUENCING
The spreading of one message across more than one sign structure.
MONUMENT SIGN
A low-profile freestanding graphic mounted permanently to and directly on the ground, with no separation between the base of the sign and the ground, having or appearing to have a solid and opaque base, and designed to be viewed at a height of six feet.
MURAL (OR MURAL SIGN)
A large picture/image (including but not limited to painted art) which is painted, constructed, or affixed directly onto a vertical building wall, which may or may not contain text, logos, and/or symbols.
NEON SIGN
A graphic illuminated by a neon tube, or other visible light-emanating gas tube, that is bent to form letters, symbols, or other graphics.
NONCONFORMING SIGN
A graphic that was legally erected and maintained at the effective date of this Ordinance, or amendment thereto, that does not comply with sign regulations of the district in which it is located.
NONILLUMINATED SIGN
A graphic that is not illuminated.
OFF-PREMISES SIGN
A graphic directing attention to a business, person, commodity, or service not sold or located upon the premises where the sign is located; includes signs erected or maintained for purpose of providing copy area of advertising messages for business, rent or lease.
ON-PREMISES SIGN
A graphic which carries only messages strictly incidental to a lawful use of the premises on which it is located. Such signs may include, but not be limited to, messages indicating the business transacted, services rendered, goods sold or produced on the premises, name of the business, and name of the person, firm or corporation occupying the premises.
PARALLEL SIGN
See "wall sign."
PARAPET
The portion of a facade or wall that extends above the roof of a building or structure.
PENNANT
A triangular or irregular piece of fabric or other material, commonly attached in strings or strands, or supported on small poles intended to flap in the wind.
PERMANENT SIGN
A graphic attached or affixed to a building, window, or structure, or to the ground in a manner that enables the sign to resist environmental loads, such as wind, and that precludes ready removal or movement of the sign and whose intended use appears to be indefinite.
POLE BANNER
A banner suspended above a public sidewalk and attached to a single street pole by one or two perpendicular arms.
PORTABLE SIGN
A graphic not permanently attached to the ground or a building or not designed to be permanently attached to the ground a pole, or a building. Portable signs may or may not convey a specific message is self- supporting without being firmly embedded in the ground or is fixed on a movable stand or mounted on wheels or movable vehicles or made easily movable in some other manner.
PREMISES
A separate lot or tax parcel with individual frontage abutting the street line. A premises may include more than one occupant as in an office complex or shopping center.
PROJECTING SIGN
A graphic which is affixed to any building, wall or structure and extends more than 12 inches horizontally from the facade or vertical plane of the structure.
PUBLIC SERVICE AND INFORMATION SIGNS
Advertising the availability of restrooms, telephone, or similar public convenience.
REFLECTIVE SIGN
A graphic containing any material or device which has the effect of intensifying reflected light.
ROOF LINE
The uppermost line of the roof of a building or, in the case of an extended facade or parapet, the uppermost height of said facade or parapet.
ROOF SIGN
A graphic erected or maintained upon the roof or parapet of a building, the entire face of which is situated above the eaves or highest architectural point of the building to which it is attached, and which is wholly or partially supported by said building.
SEASONAL DECORATIONS
Graphics or displays including lighting which are a non-permanent installation celebrating national, state, and local holidays, religious or cultural holidays, or other holiday seasons (also known as seasonal decorations).
SIGN
Any graphic display attached, painted, or represented directly or indirectly on a structure or other surface that shall display or include any letter, word, insignia, flag, or representation used as or which is in the nature of an advertisement, announcement, visual communication, or direction or which is designed to attract the eye or bring the subject to the attention of the public.
SIGN SUPPORTING STRUCTURE
Poles, posts, walls, frames, brackets, or other supports holding a graphic in place.
SIGN, AREA
The total dimensions of a graphic surface used to display information, messages, advertising, logos, or symbols.
SIGN, BACKGROUND AREA
The entire area of a graphic on which copy can be placed, including framing, border, and trim, but not including structural supports.
SIGN, COPY AREA
The actual area of the graphic copy applied to any background. The area of a sign is computed by straight lines drawn tangent to copy extremities encompassing individual letters, words, or graphic elements.
SIGN, FACE
The part of the graphic that is or can be used for the sign area. The sign area may be smaller than the sign face.
SIGN, HEIGHT
The vertical dimension of a graphic as measured using the standards in this article.
STOREFRONT
The exterior facade of a building housing a commercial use visible from a street, sidewalk, or other pedestrian way accessible to the public and containing the primary entrance to the commercial establishment.
STREAMERS
A display made of lightweight, flexible materials, consisting of long, narrow, wavy strips hung individually or in a series, with or without a logo or advertising message printed or painted on them and typically designed to move in the wind.
TEMPORARY SIGN
A nonpermanent graphic constructed and intended for short-term use bearing a message which is displayed before, during and after an event, to which the sign relates, and which is to take place at a time and place to be determined or specified on the sign. A sign not referring to a date specific shall relate to the date of application for a permit. Such signs include limited duration and temporary yard signs.
TEMPORARY YARD SIGN
A sign that can be displayed in the front, side, or rear yard periodically or seasonally for short periods of time.
UPPER-LEVEL BUILDING SIGN
A wall graphic located on the second floor or higher and below the eaves of the roof.
VEHICULAR SIGN
Any vehicle or trailer which is not customarily used to transport persons and property for the business it advertises, which is parked on a public right of way or on public or private property so as to be visible from a public right-of-way which has attached hereto or located thereon any sign or advertising device for the primary purpose of providing advertisement of products or directing people to a business or activity located on the same or another property. Such vehicular signs shall be permitted only as allowed in Article VII of the Zoning Ordinance, of the Code of the Borough of Sellersville.
VENDING MACHINE SIGN
A graphic displayed on a vending machine indicating the name of the product being sold and/or the price of such product, as amended from time to time.
WALL OR FASCIA SIGN
A graphic, which is attached to, displayed on, or painted on parallel to any exterior wall of a building or structure. Also includes signs affixed to architectural projections, canopies, or marquees which project from a building facade, provided the copy area of such sign remains parallel to the building facade. A sign installed on a false or mansard roof is also considered a wall sign (also known as parallel, wall, channel letter or band sign).
WINDOW SIGN
A graphic applied, painted, affixed to or within 12 inches of the interior surface of a window with its message facing the outside of the building, and easily seen from the outside of said window surface. Customary displays of merchandise or objects and material without lettering behind a store window are not considered signs.