This "Sign Ordinance" creates a uniform legal framework to control signs in the Borough, to facilitate a convenient, pleasant and efficient means of communication while avoiding visual clutter that is potentially detrimental to traffic and pedestrian safety, property values, business opportunities, and community appearance. The article permits such signs that will not, by their reason, size, location, construction, or manner of display, obstruct the vision necessary for traffic safety or otherwise endanger public health, safety and morals. This chapter permits and regulates signs that support and complement land use goals set forth by the Borough and its ordinances specifically:
A. To encourage the effective use of signs for identification and communication.
B. To maintain and enhance the aesthetic environment of the Borough.
C. To enhance the ability to attract sources of economic development and growth.
D. To enhance pedestrian and vehicular safety.
E. To minimize adverse effect of signs on nearby public and private property.
F. To facilitate the fair and consistent enforcement of these sign regulations.
G. To promote and protect the public health, safety, morals and general welfare of the Borough.
H. To preserve the wholesome and attractive character of the Borough.
I. To promote the tasteful progressive design of signs that are complementary to the buildings they serve.
J. To prohibit the erection of signs in such number, sizes, designs and locations that shall create a hazard to pedestrians and vehicular traffic.
K. To avoid excessive competition for large and multiple signs so that permitted signs provide adequate identification and direction while minimizing clutter, unsightliness and confusion.
L. To promote signs that use clear, crisp lettering and uncomplicated symbols that convey the intended message efficiently.
M. To avoid the uncontrolled proliferation of signs.