Zoneomics Logo
search icon

Sheboygan Town City Zoning Code

ARTICLE IX

Signs

§ 335-83 Permit required.

No sign shall hereafter be located, erected, moved, reconstructed, extended, enlarged, converted, or structurally altered without a variance, except those signs excepted in Article IX, Signs, and without being in conformity with the provisions of this chapter. The sign shall also meet all the structural requirements of the Building Code.

§ 335-84 Signs excepted.

[Amended 4-9-2024 by Ord. No. 04092024-1]
All signs are prohibited in all Residential, Conservancy, and Flood Districts, except the following:
A. 
Signs over show windows or doors of a nonconforming business establishment announcing without display or elaboration only the name and occupation of the proprietor.
B. 
Real estate signs not to exceed 150 square feet in area which advertise the sale, rental, or lease of the premises upon which said signs are temporarily located.
C. 
Name, occupation, and warning signs not to exceed eight square feet located on the premises.
D. 
Bulletin boards for public, charitable, or religious institutions located on the premises.
E. 
Memorial signs, tablets, names of buildings, and date of erection.
F. 
Official signs, such as traffic control, parking restrictions, information, and notices.
G. 
Temporary signs not to exceed 150 square feet of gross surface area carrying the name of the contractors, engineers, and/or architects during the construction period.
H. 
Temporary signs not to exceed 625 square feet of gross surface area carrying the name of a new residential subdivision or development are allowed until 80% of the lots or dwelling units have been sold or leased.

§ 335-85 Signs permitted.

Signs are permitted in all Agricultural, Business, and Industrial Districts subject to the following restrictions:
A. 
Wall signs placed against the exterior walls of buildings shall not extend more than 12 inches outside of a building's wall surface, shall not exceed 500 square feet in area for any one premises, and shall not exceed 20 feet in height above the mean center line street grade.
B. 
Projecting signs fastened to, suspended from, or supported by structures shall not exceed 200 square feet in area for any one premises, nor shall it extend more than six feet into any required side yard, and shall not be less than 10 feet from all side lot lines. In addition, said sign shall not exceed a height of 25 feet above the mean center line street grade and shall not be less than 10 feet above the sidewalk or 15 feet above a driveway or an alley.
C. 
Ground signs shall not exceed 30 feet in height above the mean center line street grade, shall meet all the yard requirements for the district in which it is located, and shall not exceed 500 feet on one side nor 1,000 square feet on all sides for any one premises.
D. 
Roof signs shall not exceed 30 feet in height above the roof, shall meet all the yard and height requirements for the district in which it is located, and shall not exceed 500 square feet on all sides for any one premises.
E. 
Window signs shall be placed only on the insides of commercial buildings.
F. 
Combinations of any of the above signs shall meet all requirements for the individual sign.
G. 
All signs, except otherwise provided in this chapter, shall be set back according to the setback restrictions in each district.
H. 
Signs advertising off-premises products or activities prohibited. No sign shall be permitted that does not exclusively advertise products sold or activities conducted on the property on which it is located, except that off-premises advertising signs which do not comply with the provisions of this section, but were legally in place as of the effective date of this chapter, shall be regulated as legal conforming structures and may be maintained or rebuilt to the same or smaller size upon their present sites. A building permit shall be required before any structural alterations or modifications exceeding $400 shall be allowed to any permitted off-premises advertising sign.
[Amended 6-19-2012]

§ 335-86 Location of signs limited.

No sign, except those permitted in § 335-84, shall be permitted within 100 feet of any residential, conservancy district, park, waterway, or other desirable natural feature so as to obstruct the visual enjoyment of such features from any vantage point such as bridges, highways, streets, or other pedestrian or vehicular ways.

§ 335-87 Traffic.

Signs shall not resemble, imitate, or approximate the shape, size, form, or color of railroad or traffic signs, signals, or devices. Signs shall not obstruct or interfere with the effectiveness of railroads, traffic signs, signals, or devices. No sign shall be erected, relocated, or maintained so as to prevent free ingress to or egress from any doors, window, or fire escape; and no sign shall be attached to a standpipe or fire escape. No sign shall be placed so as to obstruct or interfere with traffic visibility.

§ 335-88 Existing signs.

Signs lawfully existing on August 1, 1968, may be continued although the use, size, or location does not conform with the provisions of this chapter. However, it shall be deemed a nonconforming use or structure, and the provisions of Article X, Nonconforming Uses, Structures and Lots; Accessory Uses, shall apply.

§ 335-89 General sign restrictions

[Amended 10-16-2018 by Ord. No. 10162018]
A. 
Illumination. Where reflecting, radiating or other illumination of signs is permitted:
(1) 
Light shall not be projected toward or onto property located in residence districts or onto public highways.
(2) 
Such illumination shall be indirect and the source of light shall not be exposed when located in a residence district.
(3) 
Signs which contain, include, or are illuminated by any flashing, intermittent, or moving light or lights are prohibited, except those specified in § 335-89A(4).
(4) 
Signs may contain multiple or variable messages, including messages on louvers that are rotated and messages formed solely by use of lights or other electronic or digital displays, that may be changed by any electronic process, subject to all of the following restrictions:
(a) 
Each change of message shall be accomplished in one second or less.
(b) 
Each message shall remain in a fixed position for at least six seconds.
(c) 
The use of traveling messages, scrolling or segmented messages is prohibited.
B. 
Conditions. Landscaping, architectural design, type of construction, sureties, continued maintenance, lighting, fencing, planting screens, operational control, hours of operation, traffic safety restrictions, increased yards, and other factors may be reviewed and required by the Plan Commission and Building Inspector before issuance of the building permit upon finding that they are necessary to fulfill the purpose and intent of this chapter.
[Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. III)]
C. 
Mobile and portable signs are prohibited in all districts within the Town of Sheboygan.

§ 335-90 Conditional use.

No other sign shall be erected, moved, reconstructed, extended, enlarged, converted, or structurally altered without applying for and receiving a conditional use permit pursuant to Article VI, Conditional Uses, above.
A. 
Conditional use permit shall be issued only in A-1 Agricultural District, B-1 Neighborhood Business District, B-2 General Business District, B-3 Highway Service District, I-2 Heavy Industrial.
B. 
Conditions. Landscaping, architectural design, type of construction, construction commencement and completion dates, sureties, lighting, fencing, planting screens, operational control, hours of operation, traffic safety restriction, and increased yard, may be required by the Town Board before issuance of said permit upon its finding that these are necessary to fulfill the purpose and intent of this chapter.

§ 335-91 Political message signs.

[Added 3-21-2023 by Ord. No. 032123-1]
A. 
Statute adopted. Wis. Stat. § 12.04, entitled "Communication of Political Messages," including any amendments thereto is hereby adopted and incorporated herein by reference.
B. 
Election campaign period. In this section, "election campaign period" means:
(1) 
In the case of an election for office, the period beginning on the first day for circulation of nomination papers by candidates, or the first day on which candidates would circulate nomination papers were papers to be required, and ending on the day of the election.
(2) 
In the case of a referendum, the period beginning on the day on which the question to be voted upon is submitted to the electorate and ending on the day on which the referendum is held.
C. 
Political message. In this section, "political message" means a message intended for a political purpose or a message which pertains to an issue of public policy of possible concern to the electorate, but does not include a message intended solely for a commercial purpose.
D. 
Residential property. In this section, "residential property" means property occupied or suitable to be occupied for residential purposes and property abutting that property for which the owner or renter is responsible for the maintenance or care. If property is utilized for both residential and nonresidential purposes, "residential property" means only the portion of the property occupied or suitable to be occupied for residential purposes.
E. 
Political sign regulation. No individual may place a sign containing a political message upon residential property owned or occupied by that individual at anytime except during an election campaign period.
F. 
Penalties. The penalty for violation of this section shall be not less than $25 but not more than $150, plus costs of prosecution; each day that a violation shall continue shall constitute a separate offense.