The purpose of site plan review is to ensure that new development is designed in a manner that protects the health, safety, convenience and general welfare of residents of the Town by ensuring that the proposed development of specific sites complies with all applicable bylaws and regulations, fulfills any applicable site design guidance provided by the South Hadley Master Plan and applicable design guidelines adopted by the Planning Board, preserves or enhances the unique character and visual qualities of the Town, including, where appropriate, historic character, rural character, natural areas, environmental and natural resources, and scenic vistas, and promotes sustainable design and development that supports long-term economic vitality and ecological integrity.